S
T
E SCIENTIFIC METHOD
APPLICATION
M HAIMCEL SIAN
GERALD GRIEG SAMBOG
STATEMENT OF THE
PROBLEM
The problem is the
misunderstanding made by
cleaners no.1 , who complains
about the other 3 cleaners that
did not help clean the classroom.
(according to cleaners no.1 )
SEPTEMBER 17, 2024 2
HYPOTHESIS
1ST HYPOTHESIS
The 3 cleaners cleaned the classroom early before
leaving, but as the time goes by, people kept
coming in, and it got dirty again, and when the last
cleaners enter the classroom to lock it, she saw that
the classroom was still dirty, and cleaned it.
2ND HYPOTHESIS
The cleaner did not clean on purpose or forgot to, and when its
time to lock the classroom the 4 th cleaners saw how dirty the
room is and cleaned it
1/7/20XX Pitch deck 3
TEST YOUR
HYPOTHESIS
INTERVIEW
We asked each cleaners about what
exactly happen, to clear the
misunderstanding, and to solve the
problem, we used the method
interview to test if our hypothesis are
true or false
1/7/20XX Pitch deck 4
RECORD YOUR
TEST
CLEANER NO. 1
When we aske the no. 1 about what happened, No. 1 said that when it is already time to lock the
classroom, NO.1 noticed how in some parts of the room it is extremely dirty, so she assumed that the first
few cleaners did not clean.
CLEANER NO.2
CLEANER NO.3
CLEANER NO.4
Pitch deck 5
S T
E
M COMPANY OVERVIEW
BUSINESS MODEL
RESEARCH ABSTRACT DESIGN
We based our research on market trends We believe students need new study Study tools are easy to use and accessible
and data from over 1,000 schools materials to help them succeed for all demographics
1/7/20XX Pitch deck 7
MARKET OVERVIEW
$3B $2B $1B
Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market
1/7/20XX Pitch deck 8
MARKET COMPARISON
3 BILLION Opportunity to build
Addressable market
2 BILLION Freedom to invent
Serviceable market
1 BILLION Few competitors
Addressable market
1/7/20XX Pitch deck 9
OUR COMPETITION
CONTOSO COMPETITORS
Our curriculum is priced below that of other tools in the Company A
education market Product is more expensive
Simple and easy to use, compared to the complex tools of the Companies B & C
competitors Product is expensive and inconvenient to use
Affordability is the main draw for educators to adopt our Companies D & E
products Product is affordable, but inconvenient to use
1/7/20XX Pitch deck 10
OUR COMPETITION
CONVENIENT
CONTOSO LTD.
Competitor A
AFFORDABLE EXPENSIVE
Competitor C
Competitor E
Competitor D
Competitor B
INCONVENIENT
1/7/20XX Pitch deck 11
SCALING FOR THE FUTURE
FEB 20XX
Roll out product to local schools to establish new STEM
curriculum
MAY 20XX
Release to regional school districts and monitor trends in
each school
OCT 20XX
Gather feedback from teachers and continue to expand
availability of the product
1/7/20XX Pitch deck 12
TRACTION
KEY METRICS REVENUE BY YEAR
$40,000
Gross
Clients Orders Net revenue
revenue
$30,000
20XX 10 1100 $10,000 $7,000
$20,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000 $10,000
20XX 40 400 $40,000 $30,000
$0
20XX 20XX 20XX 20XX
1/7/20XX Pitch deck 13
TWO-YEAR ACTION PLAN
Draft blueprints Gather feedback Deliver to students
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Run focus groups Test with schools Regional launch
July, 20XX
1/7/20XX Pitch deck 14
FINANCIALS
YEAR 1 YEAR 2 YEAR 3
INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
EXPENSES
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
1/7/20XX Pitch deck 15
MEET THE TEAM
TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN RAJESH SANTOSHI
President Chief Executive Officer Chief Operations Officer VP Marketing
1/7/20XX Pitch deck 16
MEET THE FULL TEAM
TAKUMA HAYASHI FLORA BERGGREN GRAHAM BARNES ELIZABETH MOORE
President Chief Operations Officer VP Product Product Designer
MIRJAM NILSSON RAJESH SANTOSHI ROWAN MURPHY ROBIN KLINE
Chief Executive Officer VP Marketing SEO Strategist Content Developer
7/1/20XX Pitch deck 17
FUNDING
14,000 $12,000 $82,000 $32,000
ANGEL INVESTMENTS GRANTS AND DONATIONS SHARES CASH
Amount obtained through other Revenue obtained from STEM Number of shares converted into Liquid cash we have on hand
investors grants and public donations USD
1/7/20XX Pitch deck 18
SUMMARY
At Contoso, we believe in giving 110%. By expanding STEM
education tools, we help schools build a curriculum that will
aid student success in college. We thrive because of our
market knowledge and a great team behind our curriculum.
As our CEO says, "Efficiencies will come from proactively
transforming how we do business."
1/7/20XX Pitch deck 19
THANK YOU
Mirjam Nilsson
mirjam@[Link]
[Link]
206-555-0146
1/7/20XX Pitch deck 20