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Crafting Effective Vision and Mission Statements

The document outlines the importance of developing clear vision and mission statements as a fundamental responsibility of strategists in organizations. It highlights essential components of a mission statement, including aspects related to customers, products, markets, technology, and concerns for growth, public image, and employees. Overall, it emphasizes that each organization has a unique purpose that must be articulated through these statements.

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mohamed galal
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3 views5 pages

Crafting Effective Vision and Mission Statements

The document outlines the importance of developing clear vision and mission statements as a fundamental responsibility of strategists in organizations. It highlights essential components of a mission statement, including aspects related to customers, products, markets, technology, and concerns for growth, public image, and employees. Overall, it emphasizes that each organization has a unique purpose that must be articulated through these statements.

Uploaded by

mohamed galal
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Week 3

Develop Vision and Mission


Statements
Develop Vision and Mission
Statements
 Develop Vision and Mission Statements
 developing a clear business vision and mission is
the first responsibility of strategists.
 every organization has a unique purpose and
reason for being.

2
Develop Vision and Mission
Statements
 Develop Vision and Mission Statements…
(cont’d)
 Essential components of a mission statement

customers.
products and services.
markets.
technology.

3
Develop Vision and Mission
Statements
 Develop Vision and Mission Statements…
(cont’d)
 Essential components of a mission statement
concern for survival, growth and profitability.
philosophy.
self-concept.
concern for public image.
concern for employees.

4
Thank you

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