AR O W WAI I NDU S T R I E S
STRATEGY
DECK
S T RAT E G I E S F O R GR O W T H AND I NNOVAT I O N
BY GROUP 1
AGENDA
TA BLE O F CO NTEN T
01 Introduction 06 Trend report statistic
Our vision and our Problems and
02 07
mission proposed solutions
03 Industry analysis 08 Where we are headed
04 SWOT Analysis 09 Strategic plan
Key performance
05 Statistic 10
indicator
INTRODUCTION
OV ER V IEW O F THE C O M PA NY
Welcome to Arowwai Industries, a pioneering force in the
realm of the furniture industry, where our growth mission
drives us forward with unwavering dedication. Since our
establishment in 2015, we've been at the forefront of
innovation, pushing boundaries and shaping the landscape
of the furniture industry. Guided by our core values, we
continuously strive for excellence, focusing on market
expansion, product/service innovation, operational
effi ciency, and talent development. With a strong market
presence in Jakarta, a customer-centric approach, and a
commitment to sustainability, Arowwai Industries is poised
for sustained growth and success. Thank you for joining us
on this journey as we continue to make strides towards our
vision of being one of the top industries, leaving an
indelible mark on the industry and beyond.
OUR VISION
At our furniture company, we envision creating living
spaces that inspire and elevate the human experience.
We aspire to be pioneers in the furniture industry,
setting new standards of excellence in design,
craftsmanship, and sustainability. Our vision is to craft
furniture that transcends mere functionality, becoming
cherished pieces that evoke emotion and foster
connections in homes and workplaces worldwide.
OUR MISSION
Our mission is to design and manufacture exceptional
furniture that enriches lives, transcends functionality,
and embodies enduring quality. Through innovation and
sustainability, we exceed expectations, while minimizing
our ecological footprint for a better tomorrow.
WHERE WE
ARE NOW
Welcome to our analysis presentation. It's a pleasure to
have you all here as we delve into the insights and
fi ndings that will guide our strategic decisions moving
forward
INDUSTRY OVERVIEW OF
THE COMPANY
The furniture industry sees growing
demand for eco-friendly and space-
ANALYSIS saving solutions, driven
urbanization and online retail's
by
expansion.
COMPETI TION Companies vie for market share
AND through innovative designs,
INNOVATION customization options, and
collaborations with designers and
influencers.
SUPPLY CHAIN Challenges like raw material
AND shortages are addressed through
SUSTAI NAB ILIT sustainable practices, such as using
Y renewable materials and reducing
waste, to meet eco-conscious
consumer demands and ensure
brand reputation.
S W
STRENGTHS WEAK NESS
• Quality craftsmanship, a reputation for • Logistical challenges, complex logistics
high-quality craftsmanship, utilizing and transportation requirements,
skilled artisans and superior materials particularly for bulky or fragile furniture
to produce durable and long-lasting items, can lead to delivery delays,
furniture products. damages, or increased operational
• Green Practices, committed to eco- costs.
friendly materials and sustainability.
O T
OPPORTUNITIES THREATS
• Online sales growth, expanding the • A significant threat to the furniture
company's online presence presents a industry is an economic downturn.
significant opportunity. By improving During periods of economic instability
the website and investing in online or recession, consumers may postpone
advertising, the company can reach or reduce discretionary spending on
more customers and increase sales. non-essential items such as furniture.
STATISTIC
In reviewing the monthly product sales statistics
of our company, we observe a dynamic landscape
characterized by fl uctuations and trends
refl ective of consumer behavior and market
dynamics. Throughout the past months, we've
meticulously tracked the performance of our
diverse product off erings, analyzing sales
volumes, revenue generation, and product-
specifi c metrics to glean insights into our
performance.
From this analysis, we discern patterns
and anomalies, identifying top-performing
products driving revenue growth and areas
where adjustments may be necessary to
optimize sales.
TREND REPORT STATISTIC
Looking at our sales data, we see how our products are doing each month. We track things like how much we
sell and which products are the most popular. This helps us understand what our customers like and where we
can improve. By keeping an eye on these numbers, we can make smart decisions about things like how much
inventory to keep and what products to focus on.
C USTOMIZATION AND MULTIFUNC TIONAL DESIGNS
PERSONAL IZATION
PROBLEMS AR O W WAI I NDU S T R I E S
AND SOLUTIONS PROBLEMS
PROPOSED
Find other suppliers, look for new places to buy
SOLUTIONS SUPPLY CHAIN
ISSUES
materials from in case there are problems with
the current ones.
Use friendlier methods, use materials and ways
of working that don't hurt the environment as
ENVIRONMENTA
much, to keep the company looking good and
L IMPACT attract customers who care about the
environment.
Check quality better, make sure each piece of
QUALITY
furniture is made well before it's sent out. If
CONTROL
there are problems, fix them fast and learn how
PROBLEMS to stop them from happening again.
WHERE WE ARE HEADED
GOALS
• Increase market share, expand our presence in existing markets and enter
new markets to capture a larger share of the furniture industry.
• Enhance customer satisfaction, improve customer experience through
personalized service, efficient order fulfillment, and responsive support to
foster loyalty and repeat business.
• Strengthen brand recognition, increase brand visibility and awareness
through targeted marketing campaigns, strategic partnerships, and
innovative branding initiatives.
OBJECTIVES
• Grow Market Share: Increase our share of the furniture market.
• Boost Customer Satisfaction: Make customers happier with our service.
• Get More Recognized: Make more people know about our brand.
STRATEGIC PLAN
KEY PERFORMANCE
OBJECTIVES ACTION
INDICATOR
Expand our market presence by
increasing our share of the
Measure the percentage of the
Grow market share, increase our furniture industry through
total furniture market captured
share of the furniture market. targeted marketing efforts and
by the company.
strategic partnerships within the
next fiscal year.
Enhance customer experience
and satisfaction levels by
Boost customer satisfaction, implementing feedback-driven Track customer satisfaction
make customers happier with improvements in service quality, levels through surveys or
our service. order processing, and post-sales feedback forms.
support over the next six
months.
KEY CUSTOMER LIFETIME
VALUE (CLV)
PERFORMANCE
INDICATOR Determine the total value of a
customer over their entire
relationship with the company
RETURN ON INVESTMENT
(ROI)
Assess the profitability of marketing
campaigns, product launches, or
These key performance indicators
other strategic initiatives.
help evaluate the company's
performance across various areas,
guiding decision-making and driving
continuous improvement efforts.
CONCLUSION
In conclusion, our strategy deck presentation has provided a As we move forward, it is essential to
comprehensive overview of our company's strategic direction maintain a focus on execution,
and key initiatives. Through in-depth analysis and thoughtful adaptability, and continuous
planning, we have identified opportunities for growth, improvement to ensure our long-term
addressed challenges, and outlined actionable steps to drive sustainability and competitive advantage
our business forward. By leveraging our strengths, embracing in the market. With a clear roadmap and
innovation, and remaining agile in the face of change, we are a committed team driving our strategy
poised to achieve our objectives and realize our vision for forward, we are confident in our ability to
success. overcome obstacles and achieve our
AR O W WAI I NDU S T R I E S
THANK
YOU
BY GROUP 1