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Serena Hotels: Luxury Hospitality in Pakistan

Tourism Promotion Services Limited, incorporated in Pakistan in 1969, manages Serena hotels across various cities in Pakistan and internationally. The company aims to expand its hotel network while providing exceptional services and promoting tourism as a vital sector for Pakistan's economy. Their long-term objectives include enhancing guest experiences, increasing market share through partnerships, and investing in employee training and development.

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0% found this document useful (0 votes)
61 views10 pages

Serena Hotels: Luxury Hospitality in Pakistan

Tourism Promotion Services Limited, incorporated in Pakistan in 1969, manages Serena hotels across various cities in Pakistan and internationally. The company aims to expand its hotel network while providing exceptional services and promoting tourism as a vital sector for Pakistan's economy. Their long-term objectives include enhancing guest experiences, increasing market share through partnerships, and investing in employee training and development.

Uploaded by

tariqsheheryar7
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Serena hotel

TOURISM PROMOTION SERVICES LIMITED WAS IN


CORPORATED IN PAKISTAN ON19TH MARCH 1969 AND
IS A PUBLIC LIMITED COMPANY REGISTERED UNDER
THE COMPANIES ORDINANCE 1984.
THE COMPANY OWNS AND MANAGES HOTELS IN
ISLAMABAD, FAISALABAD,QUETTA,SWAT,GILGIT,AND
HUNZA
 The expansion plan of the company includes development of hotels in northern and
southern regions of Pakistan
 The corporate office and the hotels are being managed by the team of [Link]
are committed to provide full support to their associates for delivering the best
possible,efficient and personalized services to their giest.
 , around 36 Serena hotels and inns are being run professionally in Kenya, Tanzania,
Zanzibar, Mozambique, Uganda, Afghanistan and Tajikistan .
 Hotel in Islamabad
 The five star Serena hotel Islamabad, Pakistan was designed by famous Pakistani
architect Nayyar Ali Dada and opened in [Link] features 220 rooms with state of
the art facilities, a ballroom for 200people ,three unique restaurants, a shopping
mall and a health club with a swimming pool. The hotels rooftop banquet main
lawns can accommodate up to 1000 [Link] is also a member of the leading
hotels of the world.
 Hotel in Quetta
 The Quetta Serena hotel has 144 rooms all decorated to reflect the vibrant colours
of the Baluchi people and culture of Baluchistan. Besides all the living services
through guest rooms, the hotel also provides conference rooms, health club,
business centre,and restaurants
 which offer continental, Chinese Pakistani and bar-be-que cuisine. The network
of Serena hotel has spread over in Asia as well as in Africa.
Serena hotel represents their vision as “what we view is the whole day! ’Serena hotel
look at the world through their vast spread chain of hotel. Together we will work to
develop world’s perception in turning it into a unique reality.

 The organization’s goal or mission represents that the Serena hotel serves with
love. Care and [Link] give comfort and enlighten the weary and tired soul
with their unique created environment, emphasizing on cultural norm s.
 Long term objective
 to set a target or challenge to work for that and to some extent impresses the
shareholders and other stakeholders.
 Tourism can be significant sector of Pakistan economy and country can increase
the foreign earnings with the help of tourism.
 Operating under the’’Serena’’brand name, tourism promotion services owns and
manages more than thirty hotels in east Africa and Asia
 . Besides earning foreign exchange and increasing employment and manpower
development, tourism can contribute to national growth in more qualitative ways
 their main objective over the next five years is to satisfy the wants and needs of
tourists and consumers as well in the 21st century’s wishes to increase business
from internet sources and through partnership.

 in order to capture or increase the market share now the objective of the Serena
hotel is to create an alliance with airlines so that all the staff and passenger stay in
Serena hotel which will defiantly bring a huge amount of revenues,
 The are offering the following services : Dine in services, Xu Elian restaurant ,
Ziarat restaurant, Lobby lounge, Garden Bar.B.Q, Room service , Pool bar,
Bakery and ice cream [Link] room and suits it provides Standard rooms,
deluxe room, suits.
Employee distributions

 The employees are divided into four classifications: Daily wages based, MTO,
contract based, permanent employees
 QSH provides training to its employees. The HR executives and departmental
heads give training to employees with different time periods. The organization
also out sources the trainers for their employees for training purposes
 The management development programs and training sessions helps to build
communication skills, soft skills, and different work related skills that helps
employees in career developments also declares education policies for its
employees.
 The employee who fulfils the requirements is given the education policy. Quetta
Serena hotel celebrates the Supervisor of the month and Employee of the month
and after every 2 month Serena celebrates the birthdays of their employees and
gives them birthday party

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