YOUR COFFEE SHOP
INVESTOR OPPORTUNITY
OUR BIG IDEA
Your Coffee Shop’s mission is to
become the recognized leader in its
target market for providing an
outstanding selection of premium bagged
coffees and coffee drinks.
INDUSTRY OUTLOOK
20,000 $10B 85% $50,000 10%
Shops in the In Combined Average In Revenue Revenue
USA Revenue Gross Margin per Worker Increase per
Year
SUCCESS
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THE MARKET
CUSTOMER SEGMENTATION
21% 36% 29% 7% 7%
Local Residents Tourists Passing Travelers Students Local Businesses
CUSTOMERS GROWTH YR1 YR2 YR3
Local Residents 2% $15000 $15300 $15606
Tourists 5% $25000 $26250 $27563
Passing travelers 5% $20000 $21000 $22050
Students 1% $5000 $5050 $5101
Local Businesses 1% $5000 $5050 $5101
TOTAL 2.8% $70000 $72650 $75420
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OUR PREMIUM OFFERINGS
Gourmet Bagged
Coffee
Deluxe Coffee Drinks
Delicious Local Food
OUR PREMIUM OFFERINGS
Gourmet Bagged
Coffee
Deluxe Coffee Drinks
Delicious Local Food
REVENUE MODEL
Bagged Coffee Coffee Beverages Local Food
• 35 to 40 different varieties • Variety of coffee beverages • Direct sale of food products
• Differing flavors, brew strengths, • Three different size cups • Locally sourced
and different regions • Priced from $2.50 for a 12-ounce • Reputable and recognizable vendor
• Specialized coffee inventories drip coffee to $5.75 for a 20-ounce and/or chefs.
• Priced by the pound latte • May include sandwiches, bagels,
• Ranging $4.00 to $40.00 per • Provides a steady and reliable burritos, pastries, and cookies
pound source of income
• Average $15.00 per pound. • Highly predictable and high margin
Customers choose coffee ground
or not onside
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SALES FORECAST
3 YEAR SALES
YR1 YR2 YR3
SUMMARY
TOTAL SALES $702,000 $772,200 $849,420
TOTAL COGS $212,000 $222,600 $233,730
NET PROFIT $490,000 $549,600 $615,690
ANNUAL SALES & GROSS PROFIT
$900,000 $849,420
$800,000 $772,200
$702,000
$700,000
$615,690
$600,000 $549,600
$490,000
$500,000
$400,000
$300,000
$212,000 $222,600 $233,730
$200,000
$100,000
$0
YR1 YR2 YR3
TOTAL SALES TOTAL COGS NET PROFIT
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KEY TIMELINE GOALS
2/1/18 5/12/18 8/20/18 11/28/18
Business / Marketing Plan
Secure Funding
Build Out
Grand Opening
Achieve 700+ Daily Customers
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THE TEAM
MANAGER OWNER KEY EMPLOYEE
First Last First Last First Last
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BUSINESS RATIOS
FINANCIAL RATIOS YR1 YR2 YR3 LIQUIDITY RATIOS YR1 YR2 YR3
PROFIT MARGIN 12.07% 14.95% 17.66% ACID TEST 2.34 3.66 6.67
ASSETS TO LIABILITIES 2.83 4.24 7.44 CASH TO ASSETS 0.83 0.86 0.90
EQUITY TO LIABILITIES 1.83 3.24 6.44
ASSETS TO EQUITY 1.55 1.31 1.16
SUCCESS RATIOS
20% 7
6
16%
5
12%
4
3
8%
2
4%
1
0% 0
YR1 YR2 YR3
PROFIT MARGIN ACID TEST
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MAJOR COMPETITORS
Starbucks – 1 mile
Started the specialty coffee chain phenomena in America in 1982. 99% are company owned. Revenues
exceeded $6 billion in 2002. Average store gross revenue is $805,000. Now in 30 countries. Same store
sales increased by 10% in 2002.
Caribou Coffee – 2 miles
Second largest all company-owned chains. Founded in 1992 in Minneapolis.
Tully’s – 400 feet
The third largest company-owned chain. Another Seattle-born company. The only coffeehouse chain that
has not experienced excellent growth every year; [Link] cites poor management as the reason.
New management seems to leading a turnaround.
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REQUIRED FUNDING
OTHER DEBT INVESTOR
INVESTMENT
$55,000 – 21% $100,000 – 39%
BANK OWNER EQUITY
$50,000 – 20% $50,000 – 20%
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USE OF FUNDS
LEASE DEPOSIT 1%
INITIAL LEASE PAYMENTS 3% FF&E 24%
MISCELLANEOUS COSTS 8%
IMPROVEMENTS
20%
WEBSITE DEVELOPMENT 2%
FIXED STARTUP
EXPENSES
RETAIL BUSINESS INSURANCE 2%
WORKING CAPITAL 28%
MARKETING 4% COFFEE SUPLIES INVENTORY 8%
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THANK YOU!
CONTACT US AT:
First Last
[Link]@[Link]
123 123 1234
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