THE RISE AND FALL OF NOKIA
COMPANY
2
NOKIA COMPANY
• Introduction
• The Rise of Nokia
• The Downfall of Nokia
• Key Takeaways
• Nokia Today
• References
• COMPANY
INTRODUCTION OF NOKIA ANALYSIS
COMPANY
5
INTRODUCTION OF
NOKIA
BRIEF HISTORY ON in 1865 as a paper mill.
• Nokia was founded
NOKIA • The company entered the telecommunications industry in the
1970s.
• Nokia's headquarters are located in Espoo, Finland.
• The company dominance in the mobile phone market in the 1990s
and early 2000s.
• Nokia lost market share to competitors like Apple and Samsung.
• In 2013, Nokia sold its mobile phone business to Microsoft.
• Under the leadership of new CEO Rajeev Suri, Nokia has made a
successful comeback. The company has invested heavily in
research and development, and it is now a leader in 5G technology.
THE RISE OF
NOKIA
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THE RISE OF NOKIA
• Early Innovations: Nokia began as a paper mill in 1865
and gradually diversified into various industries, including
telecommunications.
• Mobile Phone Pioneer: In the late 1980s, Nokia entered
the mobile phone market, introducing innovative devices
like the Mobira Senator, Mobira Talkman, and Mobira
Cityman.
• Global Dominance: By the 1990s and early 2000s, Nokia
became the world's leading mobile phone manufacturer. Its
iconic models, such as the Nokia 3310 and Nokia N-Gage,
were widely popular.
THE DOWNFALL OF
NOKIA
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THE DOWNFALL OF
NOKIA
• Smartphone Revolution: Nokia's failure to adapt to the
smartphone revolution, dominated by Apple's iPhone and devices
powered by Google's Android, led to a significant decline in market
share.
• Strategic Mistakes: Delayed entry into the smartphone market,
inconsistent marketing strategies, and reliance on a less competitive
operating system (Symbian) further weakened Nokia's position.
• Product Recalls: In 2007, Nokia faced a major product recall due to
battery faults, adding to its challenges.
• Adaptation: the company was slow to adopt the touchscreen and
smartphone revolution, and as a result, it lost market share to
competitors like Apple and Samsung.
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KEY TAKEAWAYS
• Mobile Phone Dominance: Nokia's entry into the mobile phone market in the
late 1980s marked a significant turning point. It quickly became a dominant
player, known for its innovative designs, robust build quality, and user-friendly
interfaces.
• Peak Success: During the 1990s and early 2000s, Nokia was at its peak,
capturing a significant market share with iconic models like the Nokia 3310 and
Nokia N-Gage.
• The Smartphone Revolution: However, Nokia's failure to adapt to the
smartphone revolution led to its decline. The company's Symbian operating
system couldn't compete with the intuitive iOS and Android platforms.
• Missed Opportunities: Delayed entry into the smartphone market and
strategic missteps further eroded Nokia's position.
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NOKIA TODAY
• While Nokia's mobile phone business is no longer a major
player, the company continues to be a significant force in the
telecommunications industry. It focuses on network
infrastructure and 5G technology, providing solutions for
mobile networks, fixed networks, and cloud networks.
• Under the leadership of new CEO Rajeev Suri, Nokia has
made a successful comeback. The company has invested
heavily in research and development, and it is now a leader in
5G technology.
• Nokia is also working on a number of other innovative
projects, such as the development of a new type of battery
that can be charged in just minutes.
REFERENCES
1. WIKIPEDIA
2. GOOGLE
3. RESEARCHGATE
[Link]
5. STPTRANS
ALL THE WEBSITE REFERENCES FOR MY
PRESENTATION
THANK
YO U
SAGAR MISHRA
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Submitted to Er. Parbat Raj Jha