Plan…
RENTAL BUSINESS
MANAGEMENT
LOCATION SEARCH ,
EVALUATION & SET-UP
BUSINESS SET-UP
BUSINESS PLANNING
MARKET REVIEW &
STRATEGY
DEVELOPMENT
Business Plan
Initial Stage
Machine Market Internal
Analysis External
Environment Environment
Analysis Analysi Rental Dept. &
Rental Industries Structure
Competitive Laws/ Alignment with
Assessment Regulation/Tax Management
Customer Objective
Segmentation Resource
Rental Marketize Constraint
Financial
Economic Marketing Gap/Opportunities Capabilties
Condition Analysis
Alignment of
CATERPILLAR Segment
Objectives with our Market Share
Objectives Formulate Rental Mission & (PINS)
Key Obejctives Scope
( CAT? or Allied?)
BANGLA CAT MACHINE RENTAL BUSINESS PLAN
Marketing Plan…
Market Analysis
Market Forecast
Segmentation
Customer Information
Key Success Factors
Market Forecast
Roads &
Business Plan
Initial Stage
RAJUK Highways
Machine Market Internal
External
Analysis
Environment LGED
Environment
Analysi Rental Dept. &
PWD
Analysis
Rental Industries Structure
Competitive Laws/ Alignment with
Assessment Regulation/Tax Management
Objective
Customer
Segmentation
Private Railways
Resource
Rental Marketize Constraint
Economic Sector
Marketing Gap/Opportunities
Financial
Engineering
Capabilties
Condition Analysis
Alignment of
CATERPILLAR
& Segment
Formulate Rental Mission &Constructio
Objectives with our Market Share
(PINS)
Objectives
Industrial
Key Obejctives Scope
n( CAT? or Allied?)
BANGLA CAT MACHINE RENTAL BUSINESS PLAN
Bangladesh launches
Business Plan
Initial Stage
Machine Market
Analysis
mega dredging plan
External Internal
Environment
for over 300 rivers
Environment
Analysis Analysi Rental Dept. &
Rental Industries Structure
Competitive
Assessment
The projects are:
Laws/
Regulation/Tax
Alignment with
Management
Customer The pilot capital dredging of river Objective
Segmentation Resource
Rental Marketize
system in Bangladesh (firstConstraint phase) worth
Economic Tk 1,445.51
Marketing crore,
Gap/Opportunities
Financial
Capabilties
Condition Buriganga recovery project worth Tk
Analysis
Alignment of
CATERPILLAR 1,514.95 crore, purchasing Segment of dredgers
Objectives with our
Objectives
and
Formulateancillary
Rental Missionequipment
& for dredging
Market Share
(PINS)
rivers with a cost of Tk 1,593.68
Key Obejctives Scope
crore and
( CAT? or Allied?)
coordinated
BANGLA CAT MACHINE irrigation,
RENTAL BUSINESS PLAN extraction and
Segmentation/Product Selection
Railroads Food & Cement Plants Power Plants
Beverage
Backhoe Loaders Processing Wheel Wheel Loaders
Aerial Equipment Loaders
Cranes Track-Type
Aerial Backhoes
Brooms & Tractors
Equipment Skid Steer
Sweepers Aerial
Pumps Loaders
Pneumatic Tools Equipment
Air Aerial
Forklifts Cranes
Compressor
Generators Equipment Brooms &
s
HEX Cranes Sweepers
Electric
Air Compressors
Tools
Generators Water Trucks
Welders
Pumps Pumps
Generators
Pneumatic &
Blowers & Water Trucks Electric Tools
Fans Welders Generators
HEX Forklifts Light Towers
Forklifts
HEX
Machines in Rental Market
Marketing Plan…
SWOT analysis
STRENGTH
Financial Strength WEEKNESS
Business Experience Less Manpower in Machine Product
Technical Back Up Support
Parts/Workshop/Facilities No Trained person in this Business
Premium Product
OPPORTUNITIES
Below Standard Competitors THREATS
Huge Infrastructural Business entry is difficult
development Lower rate exist in market
Marketing Plan…
Key Success Factors
Availability: Immediate availability is critical; demand is on the
spot.
Margins: Value of risk management and immediate availability
allow for higher margins.
Demand: Does not generally create demand for a brand/type;
rents when demand exists.
Fleet Management: Fleet management on category basis;
eliminate the category if not profitable.
Gross Profit:
Percent of gross profit derived from:
Rentals………60 - 85%
Residual……..40 - 15%
Market Analysis for Machine:
1st Stage Investment: Result of Elementary Strategy
Implement
1 2
20
2:
ase Entering
Ph
Machine Qty the
HEX 2 business
Wheel Loader 3
Dum Truck 5
Dozer D5
1 E 1:
Fork Lift H AS 1
P 1
5 20
Rent-to-Sell /Rent To Rent
Investment $15,00,000 Present Market Condition
Phase 2: 2012
Highest
Market
Share
Project Based Machineries,
Exclusive Machines to create a
1
geographical niche, 201
:
Allied (Non CAT) equipment of e1
2: a s
high utilization, Ph
SE 2
A 1
Rent-to-Sell /Rent To Rent H
P 20
Investment $15,00,000
Present Market Condition
Phase 3 : 2012
Bangla CAT Rental Store
Phase 3: 2013
1 2
20
2:
Allied (Non CAT) equipment
ase
of Low utilization, Ph
PHASE 3:
Complete machineries to 1
01
2013
2
support mega projects of e 1:
construction, pipe line, as
Ph
railways, bridge.
Complete Rental Service
Investment $15,00,000
Present Market Condition
P1&
P2
P3
P 1 & P2
HR PLAN………...
Person
S/N Key positions Job Description
Required
1. First contact point for a customer
1 Inside Salesman 1 2. Needs to be able to arrange for a rental in ashort time;
3. Sets up the rental contractover the phone or directly with the walk-in customer
4. Arranges for the preparation and if necessaryshipment of the equipment
1. Put rental machines on job-sites,
Outside Salesman / 2. Find new rental opportunities and check up onmachines on rental.
2 2
Rental Developer 3. Act as a promoter and establish a presence.
4. needs to be comfortable with corporateoffice as well as with job-site personnel.
1. performpreventive maintenance in the shop or on a job-site, orto fix small
3 Servicemen / Mechanics 2 mechanical problems.
2. servicemen will also becalled to perform machine check-out and check-in,
3. To train Customer about machine operation (In case of dry rental)
1. primary function is to check-in rentalreturns,
2. Clean and refueling the units before servicing,
4 Yardman 2 3. Load/unload trucks and perform the final inspection forrented unit before they leave
the yard.
4. Rental Assesr supervisor
1. Deliver the units to the customers,
5 Driver 1 2. Inspectthe intended job sites (the conditions may not beexactly as the customer
described them),
3. Give the customers instructions on operating the units.
1. Operate the Machine,
2. Maintain log Sheet,
6 Operator 12 3. Proper reporting to supervisor about the daily works,
4. Ensure security of machine at customer site,
5. Site inspection before machine delivery
THANKS