PITCH VS
PRESENTATION
When you give a presentation, you are sharing facts and
information, when pitching you are still sharing information but
there is an end goal – to sell something .
A pitch is more than just an informational presentation.
A pitch inspires action.
Pitching involves persuading and selling products, ideas, or
projects to stakeholders for investment, support, or approval.
IDEA PITCHING
Idea pitching is the act of presenting a new idea to a potential
audience in order to gain their support.
This can be done in a variety of settings, such as a business meeting,
a pitch competition, or a crowdfunding campaign.
An idea pitch typically includes the following elements:
• A brief overview of the problem that the idea solves
• A description of the proposed solution
• The benefits of the solution
• The market for the solution
• The team and their qualifications
• The financial projections
The goal of an idea pitch is to convince the audience that the idea is
feasible, valuable, and worth their support.
The pitch should be clear, concise, and persuasive.
SOME SUCCESSFUL
IDEA PITCHES
UBER
Uber was founded in 2009 by Travis Kalanick and Garrett Camp.
Travis Kalanick pitched his idea for Uber to a group of investors.
He started by explaining the problem that Uber solved: the
difficulty of getting a taxi in a city.
He then presented his solution: a ride-hailing app that would
allow people to book a taxi with a few taps on their
smartphone.
Kalanick also highlighted the benefits of his idea, such as the
convenience and affordability of ride-hailing.
Uber has been met with controversy, but it has also been incredibly
successful.
It is now one of the most valuable startups in the world.
FACEBOOK
In 2004, Mark Zuckerberg pitched his idea for Facebook to a group of
investors.
He started by explaining the problem that Facebook solved: the difficulty
of staying in touch with friends and family who went to different schools
or moved away.
He then presented his solution: a social networking website that would
allow people to connect with friends and family online.
Zuckerberg also highlighted the benefits of his idea, such as the ability to
share photos, videos, and updates with friends.
TESLA
In 2003, Elon Musk pitched his idea for Tesla to a group of
investors.
He started by explaining the problem that Tesla solved: the
environmental impact of gasoline-powered cars.
He then presented his solution: an electric car that would be
more environmentally friendly.
Musk also highlighted the benefits of his idea, such as the lower
operating costs of electric cars.
SPOTIFY
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon.
The company's idea was to create a music streaming service that
would allow users to listen to any song they wanted, on demand.
Spotify was initially met with resistance from the music industry, but
it eventually gained traction and is now one of the most popular
music streaming services in the world.
AIRBNB
Airbnb was founded in 2008 by Brian Chesky, Nathan Blecharczyk,
and Joe Gebbia.
The company's idea was to create a platform that would allow people
to rent out their homes to travelers.
Airbnb quickly became popular, and it is now one of the most
popular accommodation platforms in the world.
SLACK
Slack was founded in 2013 by Stewart Butterfield, Eric Costello, and
Cal Henderson.
The company's idea was to create a workplace communication
platform that would be more efficient and effective than email.
Slack has been a huge success, and it is now used by millions of
people around the world.
ZOOM
Zoom was founded in 2011 by Eric Yuan.
The company's idea was to create a video conferencing platform
that would be easy to use and affordable.
Zoom has been a huge success, and it is now used by millions of
people around the world for work, school, and personal use.
NEXT IS YOUR TURN
PITCH YOUR IDEA