Using
Propaganda
Techniques
Module 2
Propaganda
•It is a form of communication that is
aimed at influencing the attitudes,
perspectives and emotions of people
or communities toward some cause or
position by presenting only one side of
an argument.
Types of Propaganda Techniques
There are a number of ways
and/or techniques on how to
persuade people to buy products,
accept ideas, and avail services.
1. Card Stacking. This is a technique that
shows the product’s best features, tells half-
truths, and omits its potential problems.
The propaganda uses card
stacking technique because the
milk in the poster claims to have
no trans-fat but it hides the truth
of the possible negative side
effects of their product.
2. Name-calling. This is the use of
names that may evoke fear or hatred
among the viewers. The name-calling
technique links a person or idea, to a
negative symbol. The most obvious
type of name-calling involves bad
names such as racist, dictator, terrorist,
rebel, protester, idiot, liar and monster.
•The propaganda uses
name-calling because
the use of the above-
mentioned words
creates a negative image
to the person or
organization.
3. Plain Folks. This is the use of common
people to sell or to promote a product or
service. Advertisements appear to associate
a person or groups of individuals to be one
of common people or the masses. This
technique is commonly used in the world of
advertising because buyers are on the
lookout for real experiences.
This picture uses plain
folks propaganda
technique because it
uses common people
to sell or to promote a
product or service.
4. Glittering Generalities. This is the use
of words or ideas that evoke a positive
emotional response from an audience.
Virtue words are often used. For better
effect, brands appear to use hyperboles,
metaphors, or lyrical phrases to attract
more attention
This shows an example of
glittering generalities
because it uses the word
Shangri-La which also
means paradise, a word
that evokes a positive
emotional response from
an audience.
5. Soft Soap. This is the use of
flattery or insincere
compliments designed to get
the audience on the side of the
speaker.
This shows an
example of soft soap
propaganda
technique because
the salesman uses
flattery or insincere
compliments to
convince the
costumer.
6. Bandwagon. This is a tec hnique
that persuades people by showing
them that everyone else are doing
the same thing. It also implies that
one must accept or reject an idea
because everyone else is accepting
or rejecting it.
This is an example of
a
bandwagon
propaganda technique
because Maria was
pressured to
acceptthe idea of
joining an investment
scheme knowing that
everyone is doing it.
7. Testimonial. This is a
technique wherein a famous or
seemingly authoritative person
recommends a product or
service, and vouches for its
value.
This is an example of
a testimonial
propaganda
technique because a
famous personality
recommends a
product and speaks
for its value.
8. Transfer. T his is a technique used
in propaganda and advertising
known as association. This technique
of project s positive or negative
qualities of a person, entity, object,
or value to another in order to make
the second more acceptable or
discredit it.
•This is an example of a
transfer propaganda
technique. Because
imitating the group of
artists’ hairstyle gives
them a positive feeling
of acceptance.
9. Simplification. This is used to
reduce crucial issues to basic ideas
and packages them with catchy
slogans and images. It usually
targets uninformed readers or
customers.
This is an example of a
simplification propaganda
technique because the
person reduces the critical
issue into a simple one by
using a catchy expression
to persuade uninformed
listeners about the real
health status.
10. Loaded Words. This technique uses
words in attempting to influence an
audience by using emotional appeal or s
tereotypes that by concrete evidences .
This is an example of
loaded words propaganda
technique because it uses
an expression that is
stereotypically used by
political candidates and is
generally appealing to the
emotions of the audience
which cannot be supported
by solid evidence.