SWOT
ANALYSI
S
GLACE ANNE MONETTE H. DOMEN
RONNEL B. LACHICA
SWOT ANALYSIS
• A strategic planning method used to
evaluate Strengths, Weaknesses,
Opportunities and Threats involved in a
• business.
It involves specifying the objective of
the business and identifying the internal
and external factors that are favorable
and favorable to achieve that objective.
• Technique is credited to Albert
Helpful Harmful
To achieving the To achieving the
objective objective
S W
Strengt Weaknes
Attributes of the
Organization
Internal hs Areasses
Origin Core that need
Competencies: improvement,
The areas where placing the
business excel company at a
disadvantage
O T
Attributes of the
Opportuni Threats
Environment
External
Origin
Factors arising in
ties
Favorable factors the external
with potential to environment that
improve current have the
positioning potential to hurt
STRENGTH WEAKNESS OPPORTUNIT THREATS
S ES IES
• Things your • Things your • Underserved • Emerging
company does company lacks markets for competitors
well. • Things your specific products • Changing
• Qualities that competitors do • Few competitors regulatory
separate you from better than you in your area environment
your competitors • Resource • Emerging need for • Negative press/
• Internal resources limitations your products or media coverage
such as skilled, • Unclear unique services • Changing
knowledgeable • Press/media
selling customer
staff
propositions coverage of your attitudes toward
• Tangible assets
business your business
such as
intellectual
property, capital
propriety,
technology etc.
Do’s
• Be analytical and specific
• Record all thoughts and ideas.
• Be selective in the final evaluation
• Choose the right people in the
exercise
• Choose a suitable SWOT leader
facilitator.
• Think out of the box.
Don’ts
• Try to disguise weaknesses.
• Merely list errors and mistakes.
• Lose sight of external influences and
trends.
• Allow SWOT to become a blame
laying exercise.
• Ignore the outcomes at later stages
of the planning process.
ALS Dishwashing Liquid
S
Strengths Weaknesses
W
Effective cleaning power: Price sensitivity: Price
Dishwashing liquids have competition among dishwashing
strong degreasing agents that liquid brands can lead to thin
efficiently remove grease and profit margins and pressure to
grime from dishes. keep prices low.
O T
Opportunities Threats
Online sales channels: With the Competition from substitutes:
rise of e-commerce, Dishwashing liquids face competition
dishwashing liquid brands can from alternative cleaning products such
as dishwasher tablets, powder
leverage online sales channels detergents, and homemade cleaning
to reach a wider audience and solutions.
improve accessibility.
EXAMPLE OF
SWOT
ALS “Mula taniman…
S
Strengths Weaknesses
W
• Own land and • Pests and diseases to crops
equipment • Lack of employees
• Quality concerns
• Company reputation
• Seasonal produce
• Financial resources • Environment conditions
• Fresh products
O T
Opportunities Threats
• Dairy farming • Climate change
• Fruits and vegetables • Competition
upgrading into packaging, • Economic depression
• Inflation
storage and cold storage • Change in tax laws
• Growing local demand
ALS …patungong pamilihan”
S
Strengths Weaknesses
W
• Innovative products • Conservation
• Shelf life
O T
Opportunities Threats
• Create new product lines • Tough competition
• Lowering product release cost • Lawsuits