Module-5
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Foundation of CCB
Customer Centricity
Prioritizing the Key Customers
Just make sure they’re heard
Differentiate between good and bad anxiety
Make a “most valuable customer” list
Be proactive with happy customers
Make a blacklist and whitelist
Bucket your customers
Help those who suffer most from the
problem you are solving
Build proactive client relationships
Create standard operating procedures
Address the problem areas
Customer Grid
Partner Relationship
Management
Partner relationship management (PRM) is
a combination of the software, processes and
strategies companies use to streamline
business processes with partners who sell
their products.
PRM Model
Technology in PRM
The Integration of Technology in
Customer Relationship
Management (CRM)Technology plays a
vital role in every aspect of business world.
Communication between the company and the
customers become easier and faster.
Technology serves as the partner of CRM in
order to cater the needs of the customers.
The core elements in building
PRM System
Managing the training and certification factors
Lending assistance for Marketing
Communications
Introduction to new products & trends
Sales productivity tool
Channel Partner On-boarding
Bolstering new hires