RESEARCH
METHODS: A
PRACTICAL
GUIDE
Outline
• Introduction
• Quantitative Research
• Qualitative Research
• Mixed Methods Research
• Choosing The Right
Method
• Additional Tips
Quantitative Research
When to Use:
• When you want to measure Tools
• Surveys
variables and test • Experiments
hypotheses. • Statistical analysis (e.g., t-
• When you want to generalize tests)
findings to a larger
population.
• When you want to identify
cause-and-effect
relationships.
Qualitative Research
When to Use:
• When you want to explore a
phenomenon in depth. Tools
• Interviews
• When you want to • Observations
understand people's • Focus groups
experiences and • Document analysis
• Discourse analysis
perspectives.
• When you want to generate
new theories or hypotheses.
Mixed Methods
When to Use: Research
• When you want to combine
the strengths of quantitative Tools
• A combination of
and qualitative methods. quantitative and qualitative
• When you want to tools.
triangulate data from
multiple sources.
• When you want to explore a
complex phenomenon from
multiple perspectives.
Choosing the Right Method
To choose the appropriate research method, consider the following factors:
Research Data Level of
Question Collection Generalizabilit
Methods y
Is it exploratory Which methods will • Generalizable
(quali), best help you collect Findings:
descriptive(quant/mix the necessary data? Quantitative.
ed), or explanatory • Context-Specific
(quant)? Findings:
Qualitative.
ACTIVITY
Which method do you think we should adopt
while studying each of the following research
questions?
• Does the use of technology enhance English language
learners' vocabulary acquisition?
• How do language learners perceive the role of cultural
awareness in language learning?
• hat is the impact of task-based language teaching on
language learners' communicative competence and
motivation?
Share
your
thoughts
How can we decide which method
to use?
THANKS FOR LISTENING!
PREPARED AND PRESENTED
BY:
ESRAA HANTOULEH