WELCOME TO OUR
PRESENTATION
We are group 07
Serial No. Roll No. Name
01 B-1825009 Md Sabbir Hossain
02 Z-1825028 Md Rajib Hasan
03 Z-1825029 Md Emon Hossain
04 L-1825055 Basu Dav Mondal (GL)
05 Z-1825048 Md Khairuzzaman
06 L-1825059 Md Walid Hasan
07 R-1825066 Torikul Islam
08 K- 1825072 Mitu Khatun
Definition of Sales Presentation
A sales presentation is a formal presentation given by a salesperson to a potential
customer, with the goal of persuading the customer to buy the product or service
being offered. Sales presentations can be delivered in person, over the phone, or
via video conferencing.
A good sales presentation will be well-organized and well-structured, and it will
tailored to the specific needs of the potential customer. The salesperson should be
prepared to answer any questions that the customer may have, and they should
be able to demonstrate how the product or service can solve the customer's
problems.
Key elements of a good sales
presentation
A strong opening
A clear value proposition
A compelling story
A call to action
Research your audience
Be clear and concise
Be persuasive
Be prepared to answer questions
Increase sales presentation skills
Do your research
Practice your presentation
Be prepared to answer questions
Be enthusiastic
Be confident
Use visuals
Tell stories
Ask questions
End with a call to action
Specific advantages in the sales presentation
Is client, not self-focused. (It’s not about you!)
Impacts the client at both an emotional and logical level.
Addresses buying motivators – facts, feelings, needs, wants, desires, and concerns
identified during the qualifying process.
Is tailored to demonstrate benefits and create value for the client.
Bridges the gap between the client’s needs, wants, desires and engaging you and
your company.
Highlights your unique skills and expertise in a way that builds trust between the
client and you.
Requires knowledge, energy, skill, enthusiasm and a genuine desire to help the client
to arrive at a well-considered decision.
What should a salesperson do for selling against strong
competition?
Strategy 1: Know your competition.
Listen to your customer.
Watch for any trail marks left by a competitor.
Ask around about competitors
Look for competition in disguise
Know about competitors’ products.
Know about competitors’ methods of doing business.
Know the competitor’s relationship with your customer.
Strategy 2: Avoid open conflict with competitors.
Never knock a competitor’s product or service
Focus on products and issues, not personalities
Strategy 3: Find out about the customer’s expectations of the
competitor
What does the customer know about the product or service the competitor is offering? The
customer might not know about certain disadvantages.
How does the customer feel about the competitor and the products or services offered? If
the customer calls you Mr. Brown and your competitor, Charlie, that might indicate a
different relationship with the other person. Attack a product the customer strongly favors
too directly and you might get thrown out before you can get started.
How close is the customer to making a buying decision?
Is it too late to change the decision?
Why hasn’t the customer already bought the competitive product or service?
Is there some perceived drawback you can capitalize on?
Strategy 4: Outsell the competitor.
Get there first and try to lock up the sale before a competitor gets the business.
Give a better presentation. Practice your presentations and give your best.
Demonstrate. Get the customer involved in the presentation.
Build more value. Don’t just claim your product is superior, prove it!
Strategy 5: Turn price into an asset.
Strategy 6: Make it easier and more pleasant to do business with
your company.
Strategy 7: Benefit from the sales you lose to competitors.
What are some effects of mishandling information about
competitors?
Scattered and duplicated data in different locations. Each
department uses its own information and data and acts in
isolation in the product development process causing confusion
and disarray,
Lack of collaboration and integration among consumers, project
team members, and suppliers,
Processes for launching new products which are, today, too
unorganized and formalized,
Errors in the design process of the new product: erroneous
document updates, information retrieval, etc.
Insufficiently precise data to meet regulatory requirements (eg
data that are essential to correctly constitute the PIF (Product
Information Folder) in cosmetics).