Understanding Impression Management Techniques

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Understanding Impression Management Techniques

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krishnasharmabcgp9

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IMPRESSION MANAGEMENT-BEHAVIOUR

Impression Management Behavior

• Impression management behavior refers to the conscious or

subconscious strategies individuals employ to control or influence the
way others perceive them. It encompasses a wide range of actions,
verbal and non-verbal communication, and self-presentation
techniques aimed at creating specific impressions or images in the
minds of others. Essentially, it's the art of presenting oneself in a
manner that aligns with personal or professional goals and fosters
favorable judgments.
Theories of Impression Management

● Goffman's Dramaturgical Approach

● Self-Presentation Theory
● Social Identity Theory
What is Goffman's Dramaturgical Approach?
What is Self-Presentation Theory?
What is Social Identity Theory?
Impression Management Techniques:
Self-Presentation Techniques

• Ingratiation
• Self-promotion
• Intimidation
• Exemplification
• Supplication
Goals of Impression Management

Desirability
Credibility
Likability
Competence
THANK YOU

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Understanding Impression Management Techniques

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Understanding Impression Management Techniques

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IMPRESSION MANAGEMENT-BEHAVIOUR

Impression Management Behavior

• Impression management behavior refers to the conscious or

● Goffman's Dramaturgical Approach

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