IGNITE
Pitch
Deck
Milestone 1
FOODIE GO
Hungry? Go for FoodieGo!!
FoodieGo
Place your
venture
logo here
Why ?
Foodiego taps into the booming food tourism trend, connecting travelers
with local culinary experiences, satisfying their love for both travel and
diverse cuisine.
What ?
We at FoodieGo provides sustainable solutions where a person can
compare prices of a particular product available on various platforms, so
that you don’t regret paying more for the same product.
How ?
Our unique software give data for the particular product available on
various platforms, it helps the consumer choose the product/services as
per his/her needs. We also provide subscription based model with some
exclusive features.
Problem/Opportunity
Place your
logo here
CONTEXT PROBLEM ALTERNATIVES
Generally while ordering something online, While shopping, people tends to be lazy There are currently no strong alternatives
there are various alternative platforms and due to lack of research, sometimes Present in the market. Some of the
providing the same product/services and the end up paying more for the exact customers manually check other
sometimes we end up paying more for the same product/services. platforms as well.
exact same product/service
CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
People who quiet often purchase things Its services have on users' feelings, The customers who manually check
online, faces this major issue. fostering positive connections and other platforms, takes a lot of time
loyalty, ultimately driving growth and energy and resources, which is not a
success. viable solution.
4
QUANTIFIABLE IMPACT
The quantifiable positive change in
user adoption, revenue growth, and
customer satisfaction resulting from its
software-as-a-service offerings.
Problem Interviews And Surveys Results Place your
logo here
• We reviewed around 10 customers.
• The mode of interview was online.
• Majority of the customers agreed to this problem and were
looking for a solution.
• There were couple of customers who were not looking for any
solutions , the reason for the same was that they don’t shop
regularly shop food/products online.
Market Size Place your
Estimation logo here
TAM
Total Addressable market-
SAM • The market of our industry in INDIA reached US$7.4 billion in 2022.
Total Serviceable market
. • It totally depends from region to region.
• We are targeting to operate our business in 700+ cities.
• We can expect our revenue between 100-200 crores in upcoming 3 years.
SOM
Serviceable Obtainable market
• We can obtain somewhere around 6-8% in upcoming 3 years.
• Because of our well established competitors in market it will be difficult for us
to gain active users.
• But by our apps various features we can reach to 50,000 average active users.
Customer Persona
Motivations
Goals
• Convenience – Wants quick and easy meal options.
• Variety - Enjoys exploring different combinations of food.
Photo • Healthy eating - Tries to maintain diet.
Frustrations
• Limited time – Often work long hours leaving no time for cooking.
Ethos • Health conscious – Wants to make healthier choices but doesnt have time to cook.
Age: 23
Occupation: Software developer
Location: Vadodara Bio
• Prefers mobile apps for seamless order experience.
Personality • Uses food delivery apps at least 3-4 times.
• So our app offers him wide range of food choices .
• We will also provide him customization for his food.
• Nutritional information will be provided to him.
Place your
Value Proposition Canvas .
logo here
We provide everything that customer
We offer customization options.
We compare price for them with different wants in their busy life.
Hassle free experience.
apps.
We provide diet plan to them.
When clients face problem they
GAIN CREATORS GAINS
We are offering food delievery with FIT might pay overprice for the same
various features like – PRODUCT/ product.
SERVICE JOBS They might eat unhealthy.
Customization
Nutritinal diet PAIN KILLERS PAINS
Price comparison
• Clients will be so stressed if they dont find
their preferable choice of food.
Our reasonable price • Clients wll be definetly be frustrated if it
Fast delievery happens every time.
Various other features
Solution Place your
logo here
Describe your Solution: List the Benefits of Your solutions
We offer : Best Taste at affordable price with [Link] who lives far away from
minimum delivery charges. home will get the taste of food like
The details of our offering consist of: home at with the help of our service.
1. Improve Quality of Service.
2. Sign Up With Major Food Directories. [Link] students will feel affordable
3. Participate in Food Festivals & Local Events. prices and attraction due to
4. Participate in Food Festivals & Local Events influencers.
5. Offer Speedy Deliveries
6. Collaborate with Food Bloggers & Influencers [Link] charges are less because of
electric delivery vehicles.
Competition Analysis Place your
ZOMATO SWIGGY UBER EATS FOODIE GO logo here
Product convenience, variety of options , Fast delivery compared to Allows ordering food while using Hygiene, Customisation of food ,
discounts zomato, safety and security by other Uber services fast delivery
strict protocol of food handling
Price 50 Rupees ( excluding distance 10 Rupees per order Typically around 30% Rupees 25 which covers 10km
fee) (excluding distance fee) commission but it can of range area from restaurant(
fluctuate as per agreement More distance will charge 3
rupees per km)
Branding channels Google Adwords Social Media, Email CRM channel, YouTube, Local influencers, College
marketing, referral marketing. Facebook, Content publisher. campaign, Give away camp,
luck draw, social media.
Packaging 100% plastic neutral Containers of aluminum or Disposable containers, single Containers made by Recycled
packaging paper that can be recycled. use container. Cardboard to customers &
Frozen box for delivery guy for
freshness.
Market reviews Strong brand presence and Customer have better experience It is not so popular in India Best thing about us is that
therefore customer is loyal to because Swiggy has invested in because of less restaurant options customer likes our customisation
zomato machine learning which shows feature
algorithm
UVP Enters into new market of dining High quality food protocols Can use coupons in both services Payment option like credit and
of food and ride debit card,etc…, works as per
customer preference
MARKET REVIEW Strong brand presence and Customer have better experience It is not so popular in India Best thing about us is that
therefore customer is loyal to because Swiggy has invested in because of less restaurant options customer likes our customisation
zomato machine learning which shows feature
algorithm
LEAN CANVAS :
Place your
logo here
Foodie Go compares
prices of food or
groceries available on
different apps.
Foo
dies
Busy
professi
onals.
11
MVP Validation
Piecemeal MVP [ use of existing tools and services such as packaging
and delivery person.
What is your MVP
Conclusion:
Test Details:
Focusing on customers feedback and preference to acquire maximum Persevere
customer relation in market.. Pivot
How long will we test this MVP?
14-21 days. Not conclusive
Who is our target audience for the test? How many of them?
Students and Bachelor's. One person at a time and total 100 persons
How will we get to that audience?
Through Application and Websites.
People want hygienic food at time with affordable price and with digital
Results of Test:
mode. So we god success in our outcome. Realizations / Insights:
Did enough customers buy? Why or why not?
We got the key points that we have to target the place where we
Yes, many students bought our service as we are Can have minimum competition and to catch bachelor's and
affordable. students.
Did customers pay the price we expected? Why or why not?
Yes, they paid but they were expecting lesser but it was comfortable.
Did customers come back to our product or show interest in Next Steps:
So our next step will be expanding service to wide location
doing so? Why or why not? and implementing same process to other places.
Yes, many of them became our daily clients and we got a good marketing
through there testing.
Did customers recommend our product to others or
Yes, they recommended our product to many other
evangelize about it? Why or why not? because our targeted place was very less competitive.
INANCIAL PLAN
Start-up Costs Place your
logo here
Explanation:
Forecast P&L
Profit and loss forecast
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC Totals
Sales Place your
Cash sales logo here
Collections from accounts receivable
Other cash receipts
Total Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
COGS
Cost of goods sold 0.00
Gross profit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Operating Expenses
Salaries and Consultant Fees 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Marketing and Promotion 0.00
Utilities (Electricity etc.) 0.00
Transportation (Shipping, Courier, Taxis etc.) 0.00
Office Supplies 0.00
Repairs and Maintenance 0.00
Office Supplies 0.00
Misc. Expenses 0.00
Interest on Loan
Loss, Theft, Wastage 0.00
Total Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Result
Net Profit/Loss 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Gross profit margin
Net profit margin
Explanation:
Forecast Cash flow
Place your
logo here
Cash flow forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Starting Cash Position
Cash Inflows
Total Sales
Cash Outflows
Cost Of Goods Sold
Operating Expenses
New Fixed Assets Purchased
Loan Payments
Total
Result
Change during month
Closing cash position
Financial Projections Place your
logo here
Year 1 Year 2 Year 3 Year 4 Year 5 Number of existing shares
Number of sales amount to be invested
Value of each sale (Contribution earnings after 5 years
Total Revenue P/E ratio
Capital costs Discount rate
Land and Buildings Number of years
Equipment
Product Development costs
others
Total Estimated terminal value
Expenses (Annual)
Salaries
Present value
Marketing and Promotion
Required ownership percentage
Utilities (Electricity etc.)
Transportation (Shipping, Courier, Taxis etc.) Number of shares needed by investor
Share price
Office Supplies
Repairs and Maintenance
Office Supplies
Misc. Expenses
Earnings (EBDITA)
Place your
Forecast Balance Sheet logo here
Break-Even Analysis
Balance sheet forecast
Average sales price per unit
The numbers reflected on this Balance Sheet are computed as of:
Average cost of each unit
Assets
Current assets 0.00 Gross profit margin
Cash Fixed costs 0
Cash 20,00,000 Sales required to break even
Accounts receivable 1,00,000 Number of unit sales to break even
Stock on hand (Inventory) -
Other Assets -
Fixed assets 0.00
Equipment - Gross Margin %of Sales
Furniture - 0
Gross Margin
Other Fixed Assets -
Total assets 21,00,000 0 Total Sales 0
Liabilities Gross Margin/Total Sales 0.0%
Current liabilities 0.00
Total Fixed Expenses
Accounts payable 500,000
Interest payable - OperatingExpenses 0
Any Other Amounts Owed -
Long-term liabilities 0.00 Breakeven Sales in Dollars (Annual)
Loans from College 500,000 0.0%
Gross Margin % of Sales
Loans from Friends and Family -
Total liabilities 0 Total Fixed Expenses 0
Net assets 0
Yearly Breakeven Amount 0
Founder's equity
Retained earnings
Monthly Breakeven Amount 0
Current year earnings 0.00
Total equity (should equal net assets) 0.00
Unit Economics
Unit Economics Year 22-23
Year 22-23
P & L/ unit CAC 80
Revenue CLV 100 Assumptions (Year 22-23)
850000
COGS
ARPU 50
Gross Profit 650000
Gross Profit Margin
400000
Operating Costs
100000
Operating Profit
100000
Sales Plan Customer Acquisition Plan
Customer Sales Funnel 1 2 3 4 5
Target Customer Target Customer Channels to be used to Estimated number of Estimated cost to
Segment Type Segment (Number) attract the target leads convert these leads to
TARGET MARKET: (on the basis of customer segment actual customers
People whose intensity of buying food buying intensity)
online is high.
LEADS:
Email Marketing , Influencer Very High 10% Email Marketing , 80% 200000
Marketing , Meta Ads Influencer Marketing ,
Meta Ads
OPPORTUNITIES/
PROSPECTS: High 50% Email Marketing , 60% 200000
huge target market Influencer Marketing ,
Meta Ads
CUSTOMER: Medium 30% Email Marketing , 30% 200000
Influencer Marketing ,
All age Meta Ads
groups
low 10% Email Marketing , 10% 200000
Influencer Marketing ,
Meta Ads
Team Composition
What makes us a good team to solve the problem we chose?
The collaborative effort of a group to achieve a common goal or to complete a task in the most effective and
efficient way. And also friendship matters and that is our key strength.
Harman Singh Meet Chaudhari Dhyey Bhatu
Chief Executive Officer Chief Technological Officer Chief Operating Officer
Leadership, Team management, Software Specialization, Team management, situation
multitasking. Technical supporter, Websites handling, employees welfare, backup
maintenance. strategies.
20
Bhavya Dipen
Chief Finance Officer Chief Marketing Officer
Accountancy, Fund raise, Share Maintenance. Social Media handling, advertisement,
communication skills.
Thank
You!