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Understanding Junk Mail and Spam

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0% found this document useful (0 votes)
5 views20 pages

Understanding Junk Mail and Spam

Uploaded by

Anas Choudhary
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Chapter 3:

Networking

1-1
Chapter Overview

• Spam (Irrelevant or inappropriate messages sent on the internet to a large number


of recipients)

• Internet interactions
• Text messaging
• Censorship
• Freedom of expression
• Children and inappropriate content
• Breaking trust
• Internet addiction
1-2
1-2
Far More People Have Access to Cell
Phones than Electricity or Clean Water

Charles Sturge/Alamy

1-3
1-3
3.2 Spam

1-4
1-4
The Spam Epidemic (1/3)
“malware spam” or “malicious spam,” malspam
is a spam message that delivers malware to your device. Unsuspecting readers who click
on a link or open an email attachment end up with…

• Spam: Unsolicited (not asked for), bulk email


• Spam is profitable
– More than 100 times cheaper than “junk mail”(unlike spam,
the term may refer to either traditional or electronic mail send by companies etc )

– Profitable even if only 1 in 100,000 buys product


• Amount of email that is spam has ballooned
– 8% in 2001
– 90% in 2009
– There were 144.76 billion daily emails worldwide in January 2021, and
around 122.33 billion were spam emails (Spam 84.82%)
1-5
1-5
The Spam Epidemic (2/3)

1-6
1-6
The Spam Epidemic (3/3)

• How firms get email addresses


– Web sites, chat-room conversations, newsgroups
– Computer viruses harvest addresses from PC address
books
– Dictionary attacks (A dictionary attack is a method of breaking into a
password -protected computer, network or other IT resource by systematically
entering every word in a dictionary, or word list, as a password)
– Contests

1-7
1-7
Need for Socio-Technical Solutions

• New technologies sometimes cause new social


situations to emerge
– Calculators  feminization of bookkeeping
– Telephones  blurred work/home boundaries
• Spam an example of this phenomenon
– Email messages practically free
– Profits increase with number of messages sent
– Strong motivation to send more messages
• Internet design allows unfair, one-way
communications
1-8
1-8
Case Study: Ann the Acme Accountant

• Ann: Accountant at Acme Corporation


• She distributes paychecks to all 50 employees
• Ann sends email advertising Girl Scout cookie
sale
• 9 recipients order cookies; average 4 boxes each
• Other 40 recipients unhappy to get email; half
complain to a co-worker
• Did Ann do anything wrong?

1-9
1-9
Kantian Analysis

• We should always respect autonomy of others, treating


them as ends in themselves and never only as the means
to an end (2nd formulation of Categorical Imperative)
• Ann didn’t misrepresent what she was doing
• She didn’t force anyone to read the entire email
• Some who read her email chose to order cookies
• Therefore, she didn’t “use” others, and her action was not
strictly wrong
• However, an “opt in” approach would have been better

1-10
1-10
Act Utilitarian Analysis

• Benefit to Girls Scouts = $108


– $3 profit per box of cookies
– 36 boxes sold
• Harm to company: time wasted
– Orders taken during breaks
– Lost productivity from complaining: $70
• 20 employees ×2 ×5 minutes/employee = 200 minutes
• 3.5 hours ×$20/hour = $70
• Benefits exceed harms, so action good
• Company may create policy against future fundraisers
1-11
1-11
Rule Utilitarian Analysis

• Q: What would be consequences of everyone in


company used email to solicit donations?
• A: Plenty of employee grumbling and lower
morale
• If all doing it, unlikely any one cause would do
well
• Harms greater than benefits, so Ann’s action was
wrong

1-12
1-12
Social Contract Theory Analysis

• Acme Corporation has no prohibition against


using its email system this way
• Ann was exercising her right to express herself
• Some people didn’t appreciate message, but she
didn’t act like a spammer
– She didn’t conceal her identity
– She wasn’t selling a fraudulent product
• Ann did nothing wrong

1-13
1-13
Virtue Ethics Analysis

• As employee, relevant virtues: honesty, fairness, respect


• Ann was honest: her email didn’t mislead anyone
• She wasn’t fair or respectful, and she exercised poor
judgment (as evidenced by larger amount of complaining
by co-workers)
• In her role as parent, she did all work herself and didn’t
find a role for her daughter to play
• Ann should have found a way for her daughter to help,
and she should have found another way to advertise that
respected co-workers
1-14
1-14
Summary

• Analyses reached different conclusions, but Ann


could have taken a less controversial course
• She could have posted a sign-up sheet to
identify those interested in cookie sale
• That way, she would have sent email only to
those interested, avoiding the problems of
grumbling and lost productivity
• She could have found a way to get her daughter
more engaged
1-15
1-15
3.3 Internet Interactions

1-16
1-16
The World Wide Web

• WWW : networked hypertext system


• Stimulated tremendous growth in
popularity of Internet
• Two important attributes
– It is decentralized
– Every Web object has a unique address

1-17
1-17
Rise of the App

• People spending more time on


smartphones and tablets
• Using Web browsers awkward on mobile
devices
• Mobile apps replace Web browsers as way
to access Internet on mobile devices

1-18
1-18
How We Use the Internet
• Shopping
• Socializing (e.g., Facebook)
• Contributing content (e.g., wikis)
• Blogging
• Crowdsourcing
• Learning
• Exploring our roots
• Entering virtual worlds
• Controlling the Internet of Things
• Paying taxes
• Gambling
• Taking humanitarian action
• Lots more!
1-19
1-19
Online Source of Genealogical Information

1-20
1-20

Common questions

Powered by AI

From a Kantian perspective, Ann respected the autonomy of others by not misrepresenting her intentions, hence not strictly doing wrong, though an 'opt-in' method would have better respected autonomy . Act Utilitarian analysis concludes benefits exceed harms, justifying her action because it raised funds for Girl Scouts despite minor productivity losses . Rule Utilitarianism sees potential harm in widespread similar behaviors leading to decreased productivity and morale, deeming the action wrong . Social Contract Theory considers Ann as not violating any rules or behaving as a spammer, implying no wrongdoing . Yet, Virtue Ethics criticizes her lack of fairness, respect, and judgment .

As mobile internet usage has increased, it has significantly impacted traditional web browsing by shifting user preferences towards mobile apps, which offer personalized and streamlined experiences optimized for mobile devices. This trend has challenged traditional web platforms to innovate and adapt, leading to the development of responsive design practices and new technologies that reduce the gap between mobile app functionality and browser-based experiences. However, the shift has also concentrated internet access into app ecosystems, potentially reducing openness and decentralization of the web .

Frequent use of company email systems for fundraising can lead to employee dissatisfaction, as consistent solicitation may be perceived as intrusive, contributing to decreased productivity and morale. Time spent reading and responding to these emails, coupled with potential feelings of obligation or annoyance, could lead to reduced focus on primary work tasks and collective discontent, lowering workplace harmony and efficiency . Addressing this issue may involve policies that restrict personal fundraising use to preserve professional email communication .

Mobile apps are often preferred over web browsers on smartphones and tablets because they provide a more user-friendly and optimized interface for interaction. Using web browsers can be awkward on these devices due to smaller screen sizes and navigation complexity, while apps are designed specifically to utilize touch interfaces and efficiently manage mobile resources, which enhances the user experience .

The internet provides extensive databases and platforms that host rich genealogical records, making it easier for individuals to explore their ancestry. Online tools allow users to access, share, and collaborate on genealogical data with global reach, which expands the depth and scope of research capabilities beyond local archives, fostering a more connected and comprehensive pursuit of family history .

Spam offers high economic incentives because it is more than 100 times cheaper than traditional 'junk mail' . The key motivation is the minimal cost of email, making the mass sending of messages almost free and profitable even with a tiny success rate (e.g., 1 in 100,000 buying a product). This leads to an overwhelming amount of spam (about 90% of all emails by 2009), which clogs inboxes and degrades the overall quality of electronic communication by making it harder to identify important messages and exposing users to malicious threats like malware spam .

Spam illustrates how new technologies can lead to complex social challenges. The easy, cost-effective nature of sending emails incentivizes mass spam distribution, impacting social norms and creating unfair imbalances in communication, where recipients bear the burden of managing unwanted messages. This situation requires socio-technical solutions that balance the technological capability of cheap mass communication with socio-cultural norms and ethical practices, such as implementing better filtering technologies and establishing guidelines that regulate spam, thus preserving the authenticity of digital communication .

The decentralized nature of the World Wide Web means that no single entity controls it, allowing for a democratic flow of information and innovation. This architecture has facilitated its rapid expansion by enabling anyone to create and share content freely. Each Web object having a unique address ensures consistent retrieval of information, further supporting its growth by maintaining a structured means of accessing content across the internet .

Malicious spam, or malspam, is a significant component of the spam epidemic, delivering malware to users' devices through deceptive links or attachments. When users unknowingly engage with these spam messages, they risk downloading harmful software that can compromise personal information, disrupt device functionality, or even provide unauthorized access to cybercriminals. This aspect of spam amplifies security concerns by exploiting unsuspecting users, necessitating more robust cybersecurity measures and user awareness training to mitigate these threats .

Kantian ethics suggests Ann's action respected autonomy but should have involved 'opt-in' consent . Act Utilitarianism sees the benefits outweighing harms due to fundraising success with minor productivity impact . Rule Utilitarianism argues against it due to potential widespread discontent . Social Contract Theory finds no wrongdoing in absence of specific rules against it . Virtue Ethics critiques her fairness and respect towards co-workers . Each theory highlights different aspects of her action's ethical dimensions, emphasizing consent, collective impact, and personal character .

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