LESSON 4
Understanding Media:
Aesthetics of the images,
Text, and Audio
Aesthetics of Image & Text
Image and Text
Aesthetics
Aesthetics refers to the branch of philosophy
that deals with the nature of beauty, art, and
taste.
Aesthetics of Image & Text
-It pertains to how images and text are
designed, presented, and structured to create
an appealing and engaging media experience.
Aesthetics of Image & Text
Image and Text
1.) Newspapers
Image and Text
What is newspaper?
Defined as a
regularly scheduled
publication
containing news,
information, and
advertising, usually
printed on relatively
inexpensive, low-
grade paper such as
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1.) Newspapers
The structure of the 5W’s
and 1H is always followed by
answering the questions about
the news items:
a. Who d. When
b. What e. Why
c. Where f. How
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1.) Newspapers
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2. Journalism
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Defined as the collecting, writing, editing, and presenting
of news in newspapers, magazines, radio, and television
broadcasts, or the internet and concerns the discipline as well
as the business of news creation. Its main characteristic in
creating news is “objectivity”.
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5 Principles of Journalism
Truth and Accuracy Humanity
Fairness and Impartiality Accountability
Independence
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TYPES OF JOURNALISM
a. Dailies or Broadsheets b. Tabloid
Types of Journalism
a. Dailies or Broadsheets
The main or major
newspapers are printed
in a long paper format. A
broadsheet is the largest
newspaper format and is
characterized by long
vertical pages.
Types of Journalism
b. Tabloid
A newspaper has paged
half the size of those of a
standard newspaper and
is typically popular in
style and dominated by
headlines, photographs,
and sensational stories.
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3. Publishing Industries
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3. Publishing Industries
Like: Printed Books, Comics, and Magazines
3. Publishing Industry
a. Printed Books
The printed book is still a viable way of getting information and
being entertained by information.
3. Publishing Industry
a. Printed Books
Trade Books
Fictional or true-to-life stories
of humans. More Expensive
Novels, novelettes, an books
anthology of short stories, There are also picture books,
essays, memoirs, and the like. children's books, art books
and many other
3. Publishing Industries
b. Comics Comic strips are series
of adjacent drawn images,
usually arranged
horizontally, that are
designed to be read as a
narrative or a chrono-logical
sequence. The comics format
is usually designed into
panels.
3. Publishing Industries
c. Magazine
A typical magazine
contains printed stories
or essays, illustrations
and photographs, and
pages of advertising
content. The magazine
is a periodical.
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4. Photography and Timeless Image
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4. Photography and Timeless Image
Photography, as
originally defined, is
"the process of
recording images
through a chemical
interaction caused by
light rays hitting a
sensitized surface"
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4. Photography and Timeless Image
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4. Photography and Timeless Image
- Before, all celluloid-based film
strips need to undergo chemical
processes to make an image
appear, today we only need to
push the playback button of our
digital camera devices to see the
picture we took seconds ago.
Thus, this makes the processing
and the transmitting of images
faster in the digital age.
Image and Text
4. Photography and Timeless Image
- Before, all celluloid-based film
strips need to undergo chemical
processes to make an image
appear, today we only need to
push the playback button of our
digital camera devices to see the
picture we took seconds ago.
Thus, this makes the processing
and the transmitting of images
faster in the digital age.
Aesthetics of Image & Text
Audio
Audio
1. Framing and Listening
When reading a book, we
tend to imagine what happens
to the story. We could picture in
our minds what the book
scenes could appear like, and
sometimes we could hear the
characters speak.
Audio
1. Framing and Listening
The way the narrator
could pronounce the words, as
well as how the actors could
voice out their characters'
emotions, may tickle our
imaginations more than merely
reading the pages of the book.
Aesthetics of Image & Text
Audio
Audio
2. Radio and Evoking Imagination
What radio tries to
capture, since the day
it was invented, is the
listener's imagination.
Once this is captured,
a person's attention is
held.
Audio
2. Radio and Evoking Imagination
Radio has remained
popular today, amid the
rise of new and
interactive media. This
is because of radio's
accessibility, reach,
flexibility, and it's
ability to leave
something to the
End