INTERCHANGEBLE
NATURE OF ISSUE
AND CRISIS
MANAGEMENT
Presented by- Presented to –
Abhishek kumar DR. Rekha Tiwari
Lakshya
Saurav Singh
Vibhanshu vibhu
Issue management
• Issue management refers to the identification and resolution of issues.
• Issue management covers identifying, tracking, analyzing, and working to resolve and
prevent future issues
• Problems can involve product failures, software defects, material shortages, supplier
issues, and more.
DIFFERENCE BETWEEN ISSUE AND CRISIS
Basis Issue Crisis
Continuity It is a normal executive activity, It causes top executives to drop all
done according to schedule in other priorities, and it may severely
office hours while business disrupt continuity of the
continues organization’s core business
Urgency Time to fully assess and make the Under pressure to make a decision
best decision on the spot
cost Can evaluate options and choose Cost is no object when trying to
the most cost-effective plan of save your business
action
Impact Possible threats to market share, Possible threats to health,
financials and reputation property, environment, etc
More time to explore all possible Fewer options and the choices
Choice choices, weigh pros and cons continue to decrease as the crisis
continues
What is crisis
•management?
A sudden and unexpected event leading to major unrest amongst
the individuals at the workplace is called as organizational crisis.
• It could be related to an unhealthy business practice, a customer
accident at our location, or an internal, employee-related issue
• The art of dealing with sudden and unexpected events which
disturbs the employees, organization as well as external clients
refers to Crisis Management.
Role of PR in crisis
management
1. Offering Advice and Guidance
2. Handling Press and Media Attention
3. Ongoing Support after an Incident
Cadbury wormy controversey
In October 2003, just a month before Diwali. Customers in Mumbai complained
about finding worms in Cadbury Dairy Milk chocolates. Maharashtra Food and Drug
Administration seized the chocolate stocks manufactured at Cadbury's Pune plant.
Sales of the chocolates dropped to 70 percent in festive season
Role of PR in handling the situation
1. Did not deny the facts
• Told consumers about improper storage at retailers and distributers
• Bharat puri, Managing director went to media offices around the country
2. Took precautions
• Revamped whole packaging
• New double packaging even for the smallest offering
• Carried but multiple quality checks
3. Gaining back trust
• Roped in Amitabh bachchan as brand ambassador
• Testimonial advertisement to relate to the consumers and show that their
product is safe
THANK YOU !