Design
Thinking
Srimathi Venkatachalam
Corporate Trainer
What is
DESIGN
THINKING ?
Solving the problem to
the clients & understanding
users challenges by creating
new ideas in an renovative
manner where the process is
iterated.
Why we need
Design Thinking?
• Making the Interaction Useful And
Usable.
• Design thinkers are problem solvers.
• Design thinking leads to innovation.
• Leaders should be Design Thinkers.
• Understanding Customers' Mindset.
• Helping Look At Problems In New
Ways.
• Making The Experience User-Friendly.
History of
Starting in the
Design
1920s & 1930s.
Thinking
DON NORMAN
User Centered System Design
In the 1980's 1990's
Don Norman
introduced the user
centered System
Design.
Human System design
Humans (or) Users
User System Design
Focus on human needs.
Single user
Focus on the users and their needs.
David Kelly
David Kelley, founder of IDEO
While many authors contributed Design
Thinking, David Kelly of a Stanford
University and Design consultancy IDEO
is created with popularizing it in
the 1990's and 2000's.
Phil Gilbert
Serial Entrepreneur Phil Gilbert adopted Kelley's
Foundational Design Thinking Approach but
substantially further developed its use is business
with his company Lombardi Software, a company
Lombardi Software, a company IBM acquired
into with great success, simplifying the portfolio
of products from 44 to 4 while increasing
revenue.
Main 5
stages
Empathize
Empathize
•It is an first stage of the process.
•We can understand the client
needs,
requirements, understanding
his/her problem situation that they
are facing.
•Through empathize we can
connect through the problem and
understand their mindset.
•And also we can see what he feels.
Example:
1. Is the user comfortable in
using the Uber Eats app?
2. Does he like the user
interface?
[Link] are the challenges he is
facing while ordering food?
Define
Define
•It is the second stage of Design
Thinking.
•Here, in this process we can define the
client problem, requirements, needs to
the team members of Design Thinking.
•The team manager must define the
problem of the client in clear manner to
the team members so that all can
understand what problem the client
faces and each individual can have
QUESTION: A common problem for mother is managing kids alone during
crucial time
We should come up with an idea for mothers, such as:
1. Focusing on the major problem of mother
2. Figuring out what expectation is violated
3. Collecting all the details of the mother and child
4. Differentiating the facts from every mother’s opinion
Ideate
Ideat
e
•It is the third stage of Design Thinking.
•It is a creative process where designers generate ideas as
many as they can address to a problem statement.
•Ideation is the act of developing the idea, such as when an
animated cartoon light bulb initially appeared above
someone's head. Ideation is when individuals imagine a
flying car and think how to build it.
Example:
Problem statement:
• A 21 year old girl lives in a town
• Requirements: Everyday she wants to use a car for 30-40 minutes trip
• Frequency: 2-3 trips per week
Answer:
Prototype
Prototype
It is the fourth stage of Design Thinking.
It is an experimental process.
It allows us to build simple, small scale prototype of our products, and use them to
observe.
A prototype is the original model, a sample on which to base future designs. A company
designing a new toaster will first design and build a prototype and then test it out and
see if it's any good.
Test
Test
•It is the final stage of Design Thinking.
•The testing stage is where the solution
gets tested by users.
•If user is satisfied with prototype then
Design Thinking process ends here.
•If the test became failure means again the
process will be gets iterated.
The
principles:
A frame to see problems and solutions from a new point
of view.
1. A focus on user outcomes:
Who are you designing for, and what do they need ?
The success is measured how well human needs are
fulfilled. Users are more than just the people made
for, they’re partners in design.
Make users your North Star; they are the premise of
every action that is taken. Measure your success
based on the value that you bring to them.
2. Restless reinvention:
Everything is a prototype. Being essential and
staying essential requires a continuous
conversation with our users and clients,
responding to their changing needs through rapid
prototyping
and constant iteration.
No solution is ever considered to be truly complete, the
success of the team centers on their capacity to look at the
human need with fresh eyes and putting theories about how
[Link] empowered teams:
Diversity is the bedrock of a dynamic
team. By empowering people with
different skillsets, backgrounds and
perspectives to bring their unique
points of view to the table, we generate more
breakthrough ideas faster.
Move faster and work smarter by collaborating as a unit and not
just as individual disciplines.