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Understanding Corporate Social Responsibility

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0% found this document useful (0 votes)
11 views18 pages

Understanding Corporate Social Responsibility

Uploaded by

Mathewos Yure
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Chapter Three

Corporate Social Responsibility (CSR)

10/30/2024 1
Definition

• Is concerned with the relationship between a corporation and the local


society in which it resides or operates.
• Is concerned with the relationship between a corporation and its
stakeholders.
stakeholders
The most common groups who we consider to be stakeholders
include:
• Managers
• Employees
• Customers
• Investors
• Shareholders
• Suppliers
Then there are some more generic groups who are often included:
• Government
• Society at large
• local community.
• Environments,
• Future generations
10/30/2024 4
CSR ACTIVITIES

1. Community.
Other major activities were support for local community initiatives and being
a responsible and safe neighbor.
2. Environment.
Most companies reported climate change and resource use as key issues for
their business, and 85 per cent of them managed their impacts through an
environmental management system.
3. Marketplace.
The issues most frequently mentioned by companies were research and
development, responsible selling, responsible marketing and product safety.
 There was a rising focus on fair treatment of customers, providing appropriate
product information and labelling, and the impacts of products on customer
health.
CONT…
4. Workplace.
Companies recognized the crucial role of employees to achieving responsible
business practices.
Increasing emphasis was placed on internal communications and training to
raise awareness and understanding of why it is relevant to them and valuable
for the business.
More attention was being paid to health and well-being issues as well as the
traditional safety agenda.
More work was being done on diversity, both to ensure the business attracts a
diverse workforce and to communicate the business care for diversity
internally.
• Most employers believe that employment practices designed to ensure the fair and
ethical treatment of staff can boost recruitment and retention;
• Policies on ethical employment most commonly cover HR practice in the areas of
recruitment, diversity, joblessness and dismissal proceedings and employee involvement
• Social responsibility also requires a responsibility towards the future and
towards future members of society.
The Ethiopian context
• Yibekal (2015) has tried to call upon on a reporter page business firms to
strengthen CSR by denying the traditional business making in Ethiopia
• He said that “ Ethiopian businesses ought to focus on developing along with
the society. Driving luxury cars while society is struggling with the
harrowing forces of poverty is by no means viable.
• Executives to take long vacations in America and Asia, whereas their clients
(consumers) could not afford a bus fare to their homes.”

10/30/2024 7
CSR in utility industries
Question : How do you define the Ethiopian
• Electric power corporation ?
• The Water and sewerage authority?
• The telecommunication corporation ? IN CSR CONTEXT
The Effects of CSR on Organizational Activity
CSR effect of on organisation can take many forms, such as:
• The utilisation of natural resources as a part of its production processes
• The effects of competition between itself and other organisations in the same market
• The enrichment of a local community through the creation of employment
opportunities

10/30/2024 8
• Transformation of the landscape due to raw material extraction or waste
product storage
• The distribution of wealth created within the firm to the owners of that firm
(via dividends) and the workers of that firm (through wages) and the effect of
this upon the welfare of individuals
• And more recently the greatest concern has been with climate change and the
way in which the emission of greenhouse gases are exacerbating this.

10/30/2024 9
The Principles of CSR

•Sustainability;
•Accountability;
•Transparency.

10/30/2024 10
Sustainability
• This is concerned with the effect which action
taken in the present has upon the options
available in the future.
• If resources are utilized in the present then they
are no longer available for use in the future and
this is of particular concern if the resources are
finite in quantity.

10/30/2024 11
Accountability
• This is concerned with an organisation recognising
that its actions affect the external environment, and
therefore assuming responsibility for the effects of its
actions.
• This concept therefore implies a quantification of the
effects of actions taken, both internal to the
organisation and externally.

10/30/2024 12
Transparency
• all the effects of the actions of the organisation, including
external impacts, should be apparent to all from using the
information provided by the organisation’s reporting
mechanisms.
• Transparency therefore can be seen to follow from the other
two principles and equally can be seen to be a part of the
process of recognition of responsibility on the part of the
organisation for the external effects of its actions and equally
part of the process of transferring power to external
stakeholders

10/30/2024 13
Changing emphasis in companies

• Companies themselves have also changed.


• Now companies are taking CSR much more
seriously not just because they understand that
it is a key to business success and can give
them a strategic advantage, but also because
people in those organisations care about social
responsibility.

10/30/2024 14
Recognizing CSR
• Most people initially think that they know what
CSR is and how to behave responsibly .
• So there is general agreement that CSR is about
a company’s concern for such things as
community involvement, socially responsible
products and processes, concern for the
environment and socially responsible employee
relations (Ortiz-Martinez & Crowther 2006).
10/30/2024 15
Externalizing costs

• As far as the externalization of costs is concerned it is


important to recognize that these can be externalized both
spatially and temporally.

10/30/2024 16
Spatial externalization
• Spatial externalization describes the way in which costs can be
transferred to other entities in the current time period.
• Examples of such spatial externalization include:
• Environmental degradation though such things as polluted and
therefore dead rivers or through increased traffic imposes costs
upon the local community through reduced quality of life;
• Causing pollution imposes costs upon society at large;
• Waste disposal problems impose costs upon whoever is tasked with
such disposal;

10/30/2024 17
Temporal externalization
• The temporal externalization of costs describes the way in which costs are transferred
from the current time period into another – the future.
• Examples of temporal externalization include:
• Failing to provide for asset disposal costs in capital investment appraisal and leaving
such costs for future owners to incur;
• Failure to dispose of waste material as it originates and leaving this as a problem for
the future;
• Causing pollution which must then be cleaned up in the future;
• Depletion of finite natural resources or failure to provide renewable sources of raw
material will cause problem for the future viability of the organization;
• Lack of research and development and product development will also cause problems
for the future viability of the organization;
• Eliminating staff training may save costs in the present at the expense of future
competitiveness.

10/30/2024 18
Group Assignment
Assess the Corporate Social Responsibility of business in Hawassa areas
Taking one or more company as a case
Your report should include responsibility of business to;
 To environment
Future generation
Government
Work place
To society
To customers
To suppliers and
Others stakeholders
 Write in report form
 Prepare presentation
 Participate in the assignment
 Attach support letter
 Write reference

Common questions

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Integrating climate change concerns into CSR activities is crucial because it addresses the sustainability principle of ensuring present actions do not detrimentally affect future options. Companies that manage their greenhouse gas emissions and resource use mitigate their environmental impact, contributing to long-term environmental sustainability. By proactively handling climate concerns, companies can reduce future liabilities, improve their reputation, and align with evolving stakeholder expectations, ultimately aiding in securing a competitive advantage in environmentally conscious markets .

The relationship between sustainability and resource utilization in CSR contexts revolves around the principle of using resources in a way that meets current needs without compromising future availability. Sustainable resource utilization ensures environmental stewardship by minimizing waste and optimizing efficiency, which aligns with CSR's sustainability pillar. This involves managing finite resources responsibly, promoting renewable resources, and developing sustainable production processes that mitigate environmental impact, thereby securing long-term viability for both the organization and future generations .

Embracing diversity as part of CSR strategy offers numerous benefits, including enhancing innovation through varied perspectives and ideas, improving employee satisfaction and retention by fostering an inclusive work environment, and reflecting the diverse nature of customer bases, potentially leading to increased market opportunities. Diversity can also bolster a company's reputation, attract top talent from varied demographics, and fulfill ethical and compliance standards, thereby strengthening overall organizational resilience and adaptability in a multicultural, global market .

The primary principles of CSR are sustainability, accountability, and transparency. Sustainability is concerned with the impact of present actions on future options, ensuring that resources used now remain available for future use. Accountability involves an organization acknowledging its effects on the external environment and taking responsibility for those actions. Transparency requires that all effects of an organization's actions, including external impacts, are made visible through reporting mechanisms. These principles interrelate as transparency follows from accountability, creating visibility of actions, while sustainability ensures that these actions do not compromise future needs .

CSR contributes to a company's competitive advantage by fostering goodwill among stakeholders and differentiating the company in the market. Responsible business practices, like community engagement and environmental management, enhance reputation and brand loyalty. Moreover, transparent and accountable CSR strategies align with consumer values, attracting ethically conscious consumers and investors. Internally, CSR can enhance employee morale and retention by ensuring fair and diverse workplace practices. Collectively, these factors help companies establish a strong market presence and anticipate regulatory changes, securing a strategic edge over competitors .

CSR impacts the workplace environment by emphasizing responsible business practices, which include ethical treatment, diversity, and employee well-being. Companies increasingly focus on internal communication and training to promote a culture of responsibility. Ethical employment practices in recruitment, diversity, and employee engagement are seen as beneficial for recruitment and retention. Attention to health, well-being, and safety also contributes to a positive work environment, aligning employee values with corporate ethics and enhancing overall organizational commitment .

Temporal externalization of costs imposes significant implications for future generations by deferring the resolution of current environmental and economic burdens. This includes the neglect of proper waste disposal and resource management, leading to potential environmental crises and resource scarcity. Failure to invest in R&D and sustainable business practices may result in reduced economic opportunities and innovation for future societies. Moreover, deferring the cleanup of environmental pollutants further burdens future generations with health and economic costs, potentially reducing their quality of life and economic viability .

Transparency plays a critical role in enhancing the effectiveness of CSR initiatives by ensuring that all stakeholder-relevant information is openly available through reporting mechanisms. This visibility enables stakeholders to hold organizations accountable, fostering trust and credibility. Transparent practices ensure that the true impacts of business activities are understood, preventing the manipulation or misrepresentation of CSR efforts. Moreover, transparency helps in transferring power to stakeholders by involving them in the decision-making process, resulting in more sustainable and stakeholder-aligned CSR practices .

In the Ethiopian context, CSR emphasizes the alignment of business development with societal welfare, highlighting the disparity between corporate luxury and widespread poverty. This perspective advocates for businesses to engage in social change, as traditional profit-driven models are viewed as unsustainable in light of societal struggles with poverty. Globally, CSR often focuses on environmental sustainability and corporate ethics, driven by consumer expectations and regulatory standards. In Ethiopia, the focus is more on socio-economic upliftment, reflecting the need for businesses to contribute tangibly to societal advancement and equitable resource distribution .

Spatial externalization of costs affects local communities and ecosystems by transferring immediate negative consequences, such as environmental degradation and pollution, to these entities. For example, pollution can reduce the quality of life in local communities and place an economic burden on local governments or entities to manage waste disposal and pollution control measures. This imposes costs on society at large without immediate accountability by the polluting entity, ultimately affecting community welfare and ecosystem health .

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