Department of DTI
DESIGN THINKING & INNOVATION (DTI)
22UC1203
IDEATE – RAPID ESTIMATION FORM &
SOLUTION CONCEPT FORM
Session - 10
DESIGN THINKING &
IDEATE
Rapid Estimation Form &
Solution concept form
Design
Thinking
Process
RAPID ESTIMATION FORM
By Using Rapid Estimation form, We will evaluate the Idea and the
solution obtained by applying the selected Idea.
Rapid Estimation Form Consists of 5 parts
Part-1: The Name of the Concept
Part-2: The Benefit (V = B/P)
Part-3: The Results
Part-4: The Challenges
Part-5: The Evaluation
Benefits of ideas (Low Value)
Survival : The state or fact of continuing to live or exist idea typically
inspite of difficult circumstances.
Security : Security is freedom from, or resilience against, potential harm
caused by other factors.
Comfort : The pleasant and satisfying feeling of being physically or
mentally free from pain and suffering from the solution(idea).
Sensory pleasure : A feeling of happiness, satisfaction,
or enjoyment with sensation.
Benefits of ideas (High Value)
• Economy
• Convenience
• Entertainment
• Affiliation
• Esteem
• Productivity
• Profit
Designing a Robot
Survival: Does
it work for long
time ? Emotional
satisfactions:
• Economy
Security : Does it protect
from potential harms? • Convenience
• Entertainment
• Affiliation
Comfort: Does it give • Esteem
satisfaction feeling
physically or mentally? • Productivity
• Profit
Sensory pleasure : Does
it give happiness,
satisfaction,
and enjoyment?
RAPID Part-1: The Name of the Concept:
A very short name. It can say what the concept
ESTIMATIO does or it can be a brand name. Examples:
“The Robo Chef” or “The Cooking partner”.
N FORM Concept = Idea = Solution.
Part-2: The Benefit (V=B/P)
• The low-value benefits are physical benefits such as
survival, security, comfort, and sensory pleasure.
• High-value benefits are emotional satisfactions. They
include economy, convenience, entertainment,
RAPID affiliation, esteem, productivity, and profit.
• Benefits are NOT jobs to be done. They are ways that
ESTIMATIO people feel their lives are better.
• Not everyone will benefit from a solution. Only
N FORM certain groups of people will benefit from certain
solutions.
• Examples: Only men will benefit from beard care
products. Only cricketers will benefit from cricket
bats.
RAPID Part-3: The Results
ESTIMATIO We are designing something to meet a
N FORM Design Thinking challenge. The
challenge includes a measurable result
in raw numbers or a percentage, for
example ₹20 lakhs or 20%. Enter a
precise number (not a range) that you
think the idea will achieve.
RAPID
Part-4: The Challenges:
ESTIMATIO If we decide to work on this solution,
N FORM what will be difficult for us to do?
List specific obstacles that might come
up during research, prototyping,
testing, designing, manufacturing, and
selling it.
RAPID ESTIMATION FORM
Part-5: The Evaluation
Based on Parts 1-4 and your judgment, what should we do with this solution?
Option A: This solution will PROBABLY meet our Design Thinking challenge
completely or significantly). We should prototype and test this solution.
Option B: This solution will POSSIBLY meet our Design Thinking challenge. We
should prototype and test other solutions first, not this one.
Option C: This solution will PROBABLY NOT meet our Design Thinking challenge.
We should put this solution aside and not prototype and test it.
Organization A wants to eliminate the overhead of shelling out extra money and investing time for transferring
knowledge to its new employees.
The problem statement at hand is “Knowledge transfer adds to the cost of the company”. Let’s think of ways to
eliminate or at least, reduce the cost to the company.
Elimination of knowledge transfer program.
Having a single instructor for knowledge transfer program in a classroom session.
Preparing a document for knowledge transfer program.
Making it mandatory for employees to search for knowledge resources online.
Hiring only those employees who are experienced enough and who don’t need knowledge transfer.
Rapid Estimation Form
• Making it mandatory for employees to search • Having a single instructor for knowledge transfer program
for knowledge resources online. in a classroom session
Part-1: Online training Part-1: Tutor Training
Part-2: Partial Cost cutting for the company Part-2: Employee’s and company growth towards technology
Part-3: Should invest on getting bulk classes from Part-3: Should invest a bulk amount for direct and qualified tutors
Part-4: To find common time for the employees
online tutor
Part-5: Good
Part-4: Monitoring becomes hectic
Part-5: Partial solution
Breakout Group activity
1
What can we design that will
improve 90% of student strength
and attendance in AP government
schools?
Write down your group’s top FOUR choices here(after
evaluation of ideas):
1. Best Idea
Breakout 2. Best Idea
3. Best Idea
Group 4. Best Idea
Activity
• Have EVERY GROUP MEMBER fill a separate Rapid
Estimation Form for ALL FOUR of your best ideas.
(Every Member must fill FIVE FORMS: one for each of
the Four best ideas.) Do this ALONE, WITHOUT
DISCUSSION.
• THEN, compare and discuss all of your estimates and
rank the ideas First-best, second-best, third best,
fourth best.
• Be prepared to explain your group’s
rankings.
Your Answer Should Come From This
List
Survival Economy
B Security Convenience
V
Comfort Entertainment
Sensory Pleasure Affiliation
P
Esteem
=
Productivity
And, for businesspeople
PROFIT!!!!!!!!!
Part 1: Name of the concept
Part 2: Function of the concept (What does it do?)
Part 3: Features (detailed instructions for how to build
it: who, what, when, where, why, and how)
SOLUTIO (i) What category of solution is it? (object,
advertisement, machine, application, service,
N product, policy, marketing campaign, process,
system, device, etc.)
CONCEPT (ii) What are the parts? (Physical components, process
steps, raw materials, etc.)
FORM (iii) How does it work? (Technology, guidelines,
intended user, timing, place, way to use it, etc.)
Part 4: Potential challenges (What might be hard to
do?)
Part 5: Benefits (How will it make people’s lives better.)
• Give a proper name that explains the solution:
Name of the
concept • How to attract millennials to your restaurant
• Utilize social media
• Healthy food
• Organize events with singers or bands
Function of the
concept
• This solution includes:
• Promotion in social media
• Promoting healthy food
• Organizing events with
bands
• What category of solution is it?
• object, advertisement, machine, application,
service, product, policy, marketing
campaign, process, system, device,
• What are the parts?
• Different social media platforms like
Features Facebook, Instagram and Millennials data
• Good source of ingredients and a good chief
• Local bands and singers
• How does it work?
• Technology, guidelines, intended user,
timing, place, way to use it, etc.
Potential
challenges
• Getting data for millennials (likes,
shares in social platforms)
• Ingredients and chefs for food
• Availability of the local artists
Breakout Group activity
2
What can we design that will improve
90% of student to cultivate the habit
of speaking in English in the
academic institute premises?
Write down your group’s top three choices
here(after rapid estimation):
Breakout 1. Best Idea
2. Best Idea
Group 3. Best Idea
Activity • Have EVERY GROUP MEMBER fill a separate
Solution Concept Form for ALL three of your best
ideas. (Every Member must fill three FORMS: one
for each of the three best ideas.) Do this ALONE,
WITHOUT DISCUSSION.
• THEN, compare and discuss all of your estimates
and rank the three ideas best, second-best, third
best.
• Be prepared to explain your group’s
rankings.