Chapter-V
DIRECTING Presented by:
Monika
Ezhil Shahana
Kaviya
Baavanaa
Maria Deleena
Fun fact
HEART OF
MANAGEMENT
PROCESS RIDDLE
What Belongs To You But Is Used More By Others
WHAT IS DIRECTING?
Directing is an action-oriented function of management,
in which the superior communicates with and provides
leadership to their subordinates about what to do and how to
do it, while motivating them to give their best in the
performance of the task, and observing them that they do it
in the manner specified, so as to ensure quality in the
achievement of organizational objectives.
Features of Directing:
Directing Initiates action Important
Directing leads to integrated of
group activity Directing:
Directing attempts to get
maximum out of individuals
Directing helps to implement
changes
Directing provides stability and
balance in the organisation
Principles of Directing:
• Maximum Individual Contribution: This principle says that the
directing function should create self-confidence amongst the
subordinates and motivate them so that they give their best to
the organisation. Objectives of an organisation are achieved at
the optimum level only when every individual in the organisation
makes a maximum contribution. Therefore managers should try
to elicit the maximum possible contribution from each
subordinate. It is the duty of the managers to explore and find out
the hidden talents of the subordinates. For example, timely
rewarding the workers can motivate them to contribute maximum
towards the organisation’s goals.
• Harmony of Objectives: This principle says that
management should harmonise the individuals’ objectives
with organisational objectives.
• Every individual joins the organisation to satisfy their needs
both their physiological and psychological needs .
• They are expected to work for the achievement of
organisational goals.
• They will perform their tasks better if they feel that it will
satisfy their personal goals too.
• Therefore managers should harmonise or reconcile the
personal goals of employees with the organisational goals.
Appropriateness of Direction
Techniques: According to this the
manager should use correct direction
techniques to ensure the efficiency
of direction. The techniques used
should be suitable for subordinates,
organisation and the situation. Goals
can be accomplished only when an
efficient direction is given.
Managerial Communication: According to this,
there should be a systematic flow of communication
between the superiors and subordinates to achieve
the goals of the organisation. A good system of
communication between the superior and
subordinates helps to achieve mutual
understanding. Upward communication, i.e., taking
feedback from the subordinates helps a manager to
understand the subordinates and allows the
subordinates to express their feelings. So proper
feedback is needed from the subordinates.
Strategic Use of Informal Organisation
: Management should try to identify, understand and
use informal groups to strengthen formal and official
relationships to improve the effectiveness of direction.
Effective Leadership: According to this principle,
managers should exercise good leadership while
directing the subordinates. They should act as leaders
so that they can influence the activities of
subordinates to achieve the goals of the organisation.
As leaders, they should guide and council subordinates
in their personal problems too to win the confidence
and trust of their subordinates.
ISSUING ORDERS AND INSTRUCTIONS
TO SUBORDINATES
SUPERVISION IN AN OVERALL MANNER
MOTIVATING SUBORDINATES
PROVIDING LEADERSHIP
COMMUNICATING WITH SUBORDINATES
Techniques of Directing
Supervisi Motivatin
ng g
Element of Directing
Leadershi Communicat
p ion
RESPONSIBILITIES OF A
SUPERVISOR
Managing Training Creating and
• Managing workflow • Training new hires managing
• Creating and
managing team
schedules
Reporting Evaluating Helping
• Reporting to HR and • Evaluating • Helping to resolve
senior management perfromance and employee issues and
providing disputes
Motivating workers
Enforcing discipline
FUNCTION Issuing orders and instructions
OF
SUPERVISOR Handling grievances
Insuring safety
Maintaining records
Qualities of
supervisor
• Technical knowledge
• Honesty
• Ability to listen
• Ability to talk
• Knowledge of the
organisation
MOTIVATION
Maslow’s Theory
Herzberg’s Motivation
Hygiene Theory
Theories of Mcgregor’s Participation
Theory
Motivation
Theories of Motivation
Theory x
Theory Y
Theory z
Maslow’s Theory
LEADERSHIP
Leadership is the process of influencing the
activities of an individual or group in efforts
toward goal achievement in a given situation.
😊 😁 😜😜
FRIENDS!!! Now tell me the
Qualities of a leader?
😑🤗 👍
😎
Free Rein or
Laissez-Faire
Leadership
Autocratic or
Authoritarian
Types or
styles of
leadership Democratic or
Participative
leadership
Paternalistic
Leadership
Autocratic or Authoritarian Leadership
Democratic or Participative leadership
Free Rein or Laissez-Faire Leadership
Paternalistic Leadership
The Founder of the FORD
MOTOR COMPANY
Theories of Leadership
COMMUNICATION
Sending or Receiving
message verbal or non
verbal
Why to
communicate?
Job satisfaction
Improve
performance Coordination and
public relation
Essentials or 8 C’S of
communication
Types or Channel Of
Communication: grapevine
Upward ,do
wnward, or
horizontal