Learning Objectives 2: Review existing business
plans and strategies of your chosen company.
Learning Outcomes:
1. Analyze current business plans using appropriate tools
2. Position of the organization in the market
3. Critically assess the competitive strengths and weaknesses of the organisation’s current business
strategies using Resource-Based View (RBV) model or Value Chain Model AND VRIO analysis.
Prepared by: Dr. Jun Bathan
1. Analyze current business plans using appropriate tools
• Example: Analyzing Vinamilk's Business Plan: A
Case Study
Vinamilk, a leading dairy company in Vietnam, has a
well-established business plan that has contributed to its
significant success. Let's analyze this plan using
appropriate tools.
• SWOT Analysis
• PEST Analysis
• Porter's Five Forces Analysis
• Financial Analysis
1. Analyze current business plans using
appropriate tools- SWOT
STRENGHTS WEAKNESSES
• Strong brand recognition and loyalty • Limited international presence
in Vietnam compared to global competitors
• Extensive distribution network • Dependence on domestic market
• Diversified product portfolio (milk, • Potential vulnerability to economic
yogurt, condensed milk, ice cream) fluctuations
• Focus on quality and safety standards
• Strong financial performance
OPPORTUNITIES THREATS
• Expanding international markets • Competition from domestic and
• Increasing consumer demand for international players
healthy and organic dairy products • Rising raw material costs
• Developing new product lines and • Regulatory changes and trade barriers
innovations
1. Analyze current business plans using
appropriate tools- PEST
Political Economic
• Government policies supporting • Economic growth and rising
agriculture and food processing disposable income
• Trade agreements and regulations • Inflation and currency fluctuations
Social Technological
• Changing consumer preferences and • Advancements in dairy processing and
lifestyles packaging technology
• Health and wellness trends • E-commerce and digital marketing
opportunities
1. Analyze current business plans using
appropriate tools- Financial Analysis
Profitability Growth
• Analyze Vinamilk's profit margins, • Evaluate the company's revenue
return on investment, and other growth, market share, and expansion
financial ratios to assess its financial plans.
performance.
Efficiency Financial Stability
• Assess Vinamilk's operational • Analyze the company's debt-to-equity
efficiency through metrics such as ratio, liquidity, and cash flow to assess
inventory turnover and asset turnover. its financial health.
1. Analyze current business plans using
appropriate tools- Porter's Five Forces
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competitors strong but is still existing available.
. brands. subject to players.
Activity 1 (30 Minutes)
Using your selected PLTD. Analyze business plan using
appropriate tools:
• SWOT Analysis
• PEST Analysis
• Porter's Five Forces Analysis
• Financial Analysis
Required: Present in class one example each from the
above tools
2. Position of the organization in the
market
Example: Vinamilk's Market Position: A Dominant
Player
Vinamilk has established itself as a dominant player in
the Vietnamese dairy market. Its strong market position
is underpinned by several key factors:
• Market Share and Brand Recognition
• Product Portfolio and Innovation
• Distribution Network
• Quality and Safety
• Social Responsibility
2. Position of the organization in the
market
Market Share and Brand Recognition
• Dominant market share: Vinamilk holds a significant
portion of the Vietnamese dairy market, particularly in
milk and yogurt segments.
• Strong brand recognition: The brand is widely
recognized and trusted by consumers across various
demographics.
• Product Portfolio and Innovation
2. Position of the organization in the
market
Social Responsibility
Corporate social responsibility: Vinamilk actively
engages in social and environmental initiatives,
contributing to the well-being of the community.
Task 2 Activity (30 mins)
Present in class the current • Extensive distribution:
position of your selected PLTD.
Choose any two aspects from • Strong retail presence:
below • Quality and Safety
• Focus on quality:
• Dominant market share • Safety assurance:
• Strong brand recognition:
• Social Responsibility
• Product Portfolio and
Innovation • Corporate social
• Diverse product range:
responsibility:
• Continuous innovation: • International Expansion
• Distribution Network • Global presence:
3. Critically assess the competitive strengths and weaknesses of the
organisation’s current business strategies using Resource-Based View
(RBV) model or Value Chain Model AND VRIO analysis.
RBV: This framework suggests that a firm's competitive
advantage stems from its unique resources and
capabilities that are valuable, rare, inimitable,
and non-substitutable (VRIN).
VRIO: This analysis is a tool to evaluate the competitive
implications of a firm's resources and capabilities.
3. Critically assess the competitive strengths and weaknesses of the organisation’s current business strategies using
Resource-Based View (RBV) model or Value Chain Model AND VRIO analysis.
Valuable Resources:
• Strong brand recognition: Vinamilk's brand is well-established and
trusted by Vietnamese consumers.
• Extensive distribution network: This provides widespread market reach.
• Diverse product portfolio: Vinamilk offers a wide range of dairy products
catering to various consumer segments.
Rare Resources:
• Deep-rooted relationships with dairy farmers: This ensures a stable
supply of high-quality raw materials.
• Strong partnerships with retailers: These help maintain a dominant
market position.
3. Critically assess the competitive strengths and weaknesses of the organisation’s current business strategies using
Resource-Based View (RBV) model or Value Chain Model AND VRIO analysis.
Inimitable Resources:
• Brand equity: Building a strong brand over decades is difficult
to replicate.
• Distribution network: Establishing a nationwide distribution
network is a significant investment and takes time.
Non-Substitutable Resources:
• Customer loyalty: A loyal customer base is hard to replace.
• Established reputation for quality: Vinamilk's reputation for
producing high-quality dairy products is difficult to substitute.
3. Critically assess the competitive strengths and weaknesses of the organisation’s current business strategies using
Resource-Based View (RBV) model or Value Chain Model AND VRIO analysis.
Competiti
Non-
Resource/ ve
Valuable Rare Inimitable Substituta
Capability Advantag
ble
e
Strong brand
Yes Yes Yes Yes Yes
recognition
Extensive
distribution Yes Yes Yes Yes Yes
network
Diverse
product Yes Yes Yes Yes Yes
portfolio
Deep-rooted
relationships
Yes Yes Yes Yes Yes
with dairy
farmers
Strong
Activity 3 (30 Minutes)
Provide table to assess the competitive strengths and
weaknesses of your selected PLTD’s current business strategies
using Resource-Based View (RBV) model or Value Chain Model
AND VRIO analysis.