GOAL-SETTING
PROCESS
Organization and Management
LEARNING OBJECTIVES
• Learn the nature of planning and its importance to
succeed in a specific business undertakings
• To acquire a working knowledge of some basic tools and
techniques in establishing objectives, formulating
activities, deciding on courses of action
THE GOAL-SETTING PROCESS
(PLANNING)
Goals are derive from a sound and clear understanding of the vision and
mission or purpose of the organization.
STEPS IN GOAL-SETTING
PROCESS
1. Gathering and Synthesizing information
2. Formulating Activities
3. Deciding on the Course of Action
4. Establishing Goals
SHARED VISION,
MISSION, AND VALUES.
It is the responsibility of the leader/manager to define the company
vision, mission, and values and to share these to everyone in the
organization.
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WHAT IS
VISION?
• It is a commonly shared picture of what
the organization wants and is committed
to become sometime in the future.
• It can be expressed as the state in the
future of what the organization’s services,
customers, stakeholders, core
competencies, processes and structure
may be.
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WHAT IS
MISSION?
• It is an enduring statement of
purpose of an organization’s
existence that distinguishes itself
from others.
• It answer the questions: Who are
we? Why do we exist?
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WHAT ARE
VALUES?
• Are fundamental and shared beliefs
that will provide the organization’s
behavior in meeting its objectives
and in dealing with others.
• It answer the question, “What is
important to us?”
STRATEGIC MANAGEMENT
FRAMEWORK
SWOT Analysis
Strength Weaknesses
Opportunities Threats
Strength
• Refer to internal
competencies possessed
by an organization that
will enable it to achieve Weaknesses
its objectives.
Opportunities Threats
Strength Weaknesses
Opportunities Threats
Weaknesses
• Are areas that limit or
inhibit an organization’s
Strength overall success.
Opportunities Threats
Strength Weaknesses
Opportunities Threats
Strength Weaknesses
Opportunities
• Refer to trends and Threats
events that could
significantly benefit an
organization in the
future.
Strength Weaknesses
Opportunities Threats
Strength Weaknesses
Threats
• Refers to trends and
Opportunities
events that are
potentially harmful to an
organization’s present
and future competitive
position.
Strength Weaknesses
Opportunities Threats
Capitalize on
Weaknesses
Strength
Opportunities Threats
Capitalize on Reduce
Strength Weaknesses
Opportunities Threats
Capitalize on Reduce
Strength Weaknesses
Use Opportunities Threats
Capitalize on Reduce
Strength Weaknesses
Neutralize, Converts
Use Opportunities Threats into
Opportunities
Jollibee
• Strong Brand Identity
• Wide Global Presence
• Unique Product Offerings Reduce
• Strong Domestic Market Weaknesses
Leadership
• Emphasis on Costumer Service
Neutralize, Converts
Use Opportunities Threats into
Opportunities
Jollibee
• Strong Brand Identity • Dependence on Filipino
• Wide Global Presence Market and Diaspora
• Unique Product Offerings • Limited Menu Customization
• Strong Domestic Market in Foreign Market
Leadership • Higher Price Points in
• Emphasis on Costumer Service International Markets
Neutralize, Converts
Use Opportunities Threats into
Opportunities
Jollibee
• Strong Brand Identity • Dependence on Filipino
• Wide Global Presence Market and Diaspora
• Unique Product Offerings • Limited Menu Customization
• Strong Domestic Market in Foreign Market
Leadership • Higher Price Points in
• Emphasis on Costumer Service International Markets
• Menu Innovation
• Strategic Partnership and Neutralize, Converts
Acquisition Threats into
Opportunities
• Digital and Delivery
Expansion
SWOT Analysis: Jollibee
• Strong Brand Identity • Dependence on Filipino
• Wide Global Presence Market and Diaspora
• Unique Product Offerings • Limited Menu Customization
• Strong Domestic Market in Foreign Market
Leadership • Higher Price Points in
• Emphasis on Costumer Service International Markets
• Menu Innovation • Intense Competition in
Global Markets
• Strategic Partnership and
• Economic Downturns and
Acquisition
Rising Cost
• Digital and Delivery
• Changing Consumer
Expansion Preferences
GROUP ACTIVITY: TEST
YOURSELF
• Analyze the
circumstances of an
existing business outfit,
maybe a sari-sari store
in your locality.
• You should assess the
store using the SWOT
Analysis Model by
filling up the matrix
below.
DATA GATHERING & Click icon to add pict
SYNTHESIZING
INFORMATION
• Gather information that will help you find
out if, needed it is feasible and beneficial
to the company.
• Gather only relevant and useful
information.
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FORMULATING
ALTERNATIVES
• You can also come up with alternatives,
or even a Plan B and a Plan C, in case
Plan A does not work/
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DECIDING ON COURSES OF
ACTION
• Deciding on the courses of action also
involves self-analysis.
• You have to look into where you are,
what resources outside of yourself you
can use, the situation you are face with,
and the foreseeable developments-
favorable and unfavorable.
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ESTABLISHING GOALS
• Defining goals is the fourth and final step
in planning process.
• You will not find it difficult to set your
goals if you have tool or technique to
use.
SMART GOALS
Goals should be Specific, Measurable, Attainable,
Results-focused and Time Bound
SMART GOALS
Specific Measurable Attainable
Goals should
generate specific Goals should be Goals should be
actions and be measurable to challenging, but
detailed enough to determine when they should not demand
be understandable have been the impossible. It
and give direction to accomplished. should be attainable
others.
SMART GOALS
Results-
Focused Time-bound
Specify a relatively short time for
Goals should specify meeting the goal, from a few weeks
an end-result. to no more than a year.
ASSIGNMENT
[Link] is the importance of learning about
vision, mission, and values?
[Link] will you apply the SWOT as a planning
tool?
[Link] are the four steps involved in goal-
setting (planning)?
[Link] is the meaning of SMART?