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PEST (Spotify)

The document is a PEST analysis presentation for Spotify, submitted as assignment of Design Strategy course. The analysis covers political, economic, socio-cultural, and technological factors impacting Spotify's business, focusing on opportunities and threats.

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shagunpandeyy25
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13 views1 page

PEST (Spotify)

The document is a PEST analysis presentation for Spotify, submitted as assignment of Design Strategy course. The analysis covers political, economic, socio-cultural, and technological factors impacting Spotify's business, focusing on opportunities and threats.

Uploaded by

shagunpandeyy25
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Submitted By: Shagun Pandey

PEST ANALYSIS SHEET Submitted To: John Furneax


DESN 1022 Design Strategy

FACTOR OPPORTUNITY THREAT

● Growing piracy issues in ● To attract more consumers with the ● Decline in company’s revenue/
developing countries like India. freemium model. profit.
POLITICAL

● Increasing protection in digital ● All the content available is under all ● Niche/ local piracy websites in
music industry i.e. anti piracy, the laws and regulations and users developing countries.
copyright laws. can access for free.

● Global Economic slowdown ● Different types of subscription options ● Niche/ local piracy websites in
slackening consumer spending could be introduced to penetrate this developing countries.
on non-essential items. challenge.
ECONOMIC

● Ups and downs in the crypto


● Fast growing of digital currency ● Could be the first on to include this as market.
like bitcoin, ethereum. an payment option in their freemium
model.

● The consumers’ spending ● Different types of subscription options ● Decline in company’s revenue/
SOCIO-CULTURAL

patterns are influenced by their could be introduced to penetrate this profit.


purchasing power of money. challenge as most of the users in
these countries already have access ● Niche/ local piracy websites in
● Increase in consumer in to pirated free music. developing countries.
developing countries.
● Collaborate with different local artists. ● Lot of investments/ contract
● Capturing local flavours- local negotiations for the new niche/ local
songs, languages. artist.

● Growth of smartphones and ● To penetrate in developing countries. ● Convincing the users to switch to
TECHNOLOGICAL

cheap data rates. spotify.


● Collaboration with local actors,
● Digital marketing, social media influencers to target more audience. ● Money spent on ad campaigns,
and behavioural advertisement. collaborations.
● Need to strengthen consumer
● The adoption of new research in R&D ● Other apps with technology parent
technologies has shortened company with more resources.
lifecycle of new development.

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