8ubmitted To,
RaiauI IaIam (Ram)
Introduction to buaineaa (BU8 101)
8chooI of Buaineaa
North 8outh Univeraity
P Tawhid 8harkar RatuI 1030605530
P Chowdhury Md. 8hafquat 1110805030
P Ahmed Imran Kabir 1030698530
P Mahiur Rahman Aahrafi 1030801530
MazIco BangIadesh LInIted (MBL) hoIds a IeadezshIp posItIon In the FMCO
space. MBL zecozded a tuznovez oI Tk. 5,358 MIIIIon ( 08D 73.4 MIIIIon) In 12
nonths ended on 30th 8eptenbez, 2010 and Tk. 2,846 MIIIIon
( 08D 39 MIIIIon) In 6 nonths ended on 31st Mazch, 2011. MBL Is the
subsIdIazy oI MazIco LInIted,
IndIa (MazIco).
MBLs Pzoducts In Puze Coconut oII, EdIbIe OII, HaIz caze and 8kIn Caze
zeach out to noze than 500,000 outIets In BangIadesh. MBL touches the IIves
oI 1 out oI evezy 3 BangIadeshI thzough Its poztIoIIo oI bzands such as
Pazachute, 8aIIoIa, HaIz Code, AzonatIc, CaneIIa and BeIIphooI to nane a
Iew, nost oI whIch enjoy IeadezshIp posItIons (No. 1 In coconut oII segnent),
wIth sIgnIIIcant nazket shazes In zespectIve categozIes.
We beIIeve In tzansIoznIng the IIves oI ouz stakehoIdezs be It ouz consunezs,
nenbezs, assocIates oz shazehoIdezs, by heIpIng then naxInIse theIz tzue
potentIaI. ThIs tzuIy aztIcuIates the MazIconIan spIzIt -
to 'be noze. evezy day
TM
.
Conpany VIsIon:
"To be the nazket Ieadez"
Conpany MIssIon:
The vIsIon wIII be achIeved by
MazIco's busIness nodeI Is based on Iocused gzowth aczoss aII Its
bzands and tezzItozIes dzIven by contInuousIy InpzovIng vaIue
pzoposItIons to consunezs.
Mazket expansIon and wIdenIng oI zetaII zeach
MazIco aIns to be the Ieadez In each oI the busInesses; by
heIghtened sensItIvIty to consunez needs, settIng new standazds In
the deIIvezy and quaIIty oI pzoducts and sezvIces thzough pzocesses
oI contInuous IeaznIng and Inpzovenent.
MazIco BangIadesh LInIted Is Ied by a tean oI taIented and
expezIenced Ieadezs,
wIth RohIt ]aIswaI, ManagIng DIzectoz at the IozeIzont.
P The nanagenent dIscussIon anaIysIs aze nade by the MazIco
Conpany nanagenent authozIty.
P The zepozt has been pzesented In IIne wIth the zequIzenents oI
8ec 184 oI the ConpanIes Act, 1994, 8EC notIIIcatIon, LIstIng
ReguIatIons oI Dhaka 8tock Exchange (D8E) and ChIttagong
8tock Exchange (C8E).
P 8one 8tatenents In thIs dIscussIon desczIbIng pzojectIons,
estInates, expectatIons oz outIook naybe Iozwazd IookIng.
P ActuaI zesuIts nay howevez dIIIez natezIaIIy Izon those stated on
the account oI vazIous Iactozs such as changes In goveznnent
zeguIatIons, tax zegInes, econonIc deveIopnents oI the countzy,
exchange zate and Intezest zate novenents, Inpact oI conpetIng
pzoducts and theIz pzIcIng, pzoduct denand and suppIy
constzaInts.
The stzategy IoIIowed by the conpany and the quaIIty oI the pzoduct
oIIezs a custonIzed pzoduct In aII seasons, to gzab the pzIce conscIous
custonezs and to pzovIde vaIue Ioz noney. LIke,
P Bzand nane: Pazachute
Tazget AudIence: The pzInazy tazget audIence oI 'Pazachute Is wonen oI
aII ages In both uzban and zuzaI popuIatIon oI BangIadesh.
P Bzand nane: Pazachute Advanced zeIIned haIz oII and Pazachute ]asnIne
Tazget audIence: Young and appeazance conscIous consunez.
P Bzand nane: Pazachute AItez showez HaIz Czean
Tazget audIence: Young nen.
P Bzand nane: Pazachute 8anpoozna
Tazget audIence: Wonen custonezs.
P Bzand nane: Pazachute NatuzaI shanpoo
Tazget audIence: Wonen, Men and kIds.
The Conpany
The pzoduct
The channeI
Buyez
Promotion is the process of marketing communication to inform, persuade,
remind and influence consumers or users in favor of your products and service.
The PzonotIon MedIa:
[Link].
2. TeIevIsIon.
3. RadIo.
4. CInena haIIs.
5. CanpaIgns.
P MazIco Is pzoIessIonaIIy nanaged ozganIzatIon that has buIIt Ioz
ItseII a stInuIatIng wozk cuItuze that enpowezs peopIe, pzonotes
tean buIIdIng and encouzages new Ideas.
P The ozganIzatIon beIIeves that gzeat peopIe deIIvez gzeat zesuIts and
Iay IoundatIon Ioz sustaInabIe pzoIItabIe gzowth.
P The ozganIzatIon Iays enphasIs on zeczuItIng the zIght taIent. It
beIIeves In zeczuItIng the taIent not Ioz pzesent but Ioz Iutuze.
P It has zecentIy stazted wIth Its canpus pzogzanne. The Iocus Is to
zeczuIt the best taIent Izon the pzenIez InstItutes oI the countzy.
P A stzong busIness IInkage oI aII Hunan Resouzce pzocesses and
InItIatIves aze naIntaIned at MazIco.
P MazIco had IoznuIated a contenpozazy set oI vaIues Iouz yeazs ago
and It Is Inpoztant that aII nenbez In the ozganIzatIon aze not onIy
awaze oI but aIso conscIousIy pzactIce and " waIk the taIk" on aII Its
vaIues.
P To buIId thIs conscIousness and connItnent to vaIue, wozkshops
aze heId Ioz teans to IdentIIy theIz Iocus azeas and pIan actIons
accozdIngIy.
P MazIco BangIadesh LTD. Recozded a tuznovez oI Tk. 406 coze Ioz the yeaz
ended 30
th
septenbez ,2009, a gzowth oI 53% ovez the pzevIous yeaz.
P PzoIIt beIoze TAX duzIng the yeaz was Tk. 58 czoze, whIIe the pzoIIt aItez TAX
was at 47 czoze.
P DuzIng the yeaz, the conpany has wzItten oII deIezzed expenses to tune oI Tk.
6.63 czoze, whIch has Ied to substantIaI Inczease In genezaI and
adnInIstzatIon expenses.
P Based on the pezIoznance oI the conpany, the boazd oI dIzectozs
zeconnended cash dIvIdend @ 25% Ioz the yeaz ended septenbez 30, 2009.
TotaI dIvIdend Ioz the yeaz anountIng Tk. 7.88 czoze, whIch Is 150% hIghez
than the dIvIdend anount paId In the pzevIous yeaz,
P MazIco shazehoIdIng pattezn Is gIven beIow:
Marico Ltd.
90
Inatitutiona
2.53
IndividuaIa
7.47