SUNSILK
Presentatio
INTRODUCTION TO
MARKETING
Today, marketing is
• A philosophy
• An attitude
• A perspective
• A management orientation
In nutshell, marketing is the activity, set of institutions and processes for
creating,communicating, delivering, and exchanging offerings that have value for customers,
clients, partners and society of large.
IMPORTANCE OF MARKETING
On the basis of business firm
• Increasing brand visibility
• Driving customer acquisition
• Building customer loyalty
• Differentiating from competitors
• Driving business growth
• Adapting to market changes
Marketing is not just about attracting customers, but also
about creating a strong brand, fostering customer loyalty,
and driving business growth. It is a key driver for the
success of any business firm.
On the basis of society
• Raising awareness
• Promoting social causes
• Influencing behavior
• Empowering communities
• Economic impact
• Cultural expression
Thus, marketing goes beyond just selling products and
services. It has the power to shape attitudes, drive
positive change, and contribute to the betterment of
society as a whole.
On the basis of consumer
• Understanding consumer needs
• Building brand awareness
• Targeting the right audience
• Creating customer satisfaction
• Driving sales and revenue
• Adapting to changing consumer trends
Hence, marketing is all about putting the consumer first
and creating value for them.
Introduction
• Sunsilk is a wholly owned brand of Unilever, a British multinational company
headquartered in London. Centered on the core mission of creating innovative solutions for
women everywhere,
• Sunsilk has brought its passion and expertise to help consumers discover and embrace a
new standard of beauty everywhere.
• Sunsilk’s diverse and innovative range of products is has made it among the fastest-
growing brands in the beauty industry today, with a global footprint in more than 80
countries, covering major regions and territories of the world. In the same year it was
available in 45 different countries worldwide.
• Sunsilk is sold under a variety of different names in markets around the world including
Elidor, Seda and Sedal.
• Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week.
In1980, the whole Sunsilk range was re-launched, with improved formulations and
packaging design to bring the brand into the 1980s.
• The main target market of Sunsilk is females between the ages group 16-40 belonging to
the lower and middle-income classes. But in their prom activities, they cover the whole
market irrespective of these classes. optional
Pricing strategy of sunsilk
• Given that Sunsilk operates in an industry that has cutthroat competition in the market, the pricing policy of Sunsilk is
dependent on various factors such as demand, competitors’ prices, market supply, etc.
• Due to the high competition in the market, the price range of the products ranges nearby with its
competitors. They also work on making its products accessible for all by offering products for as
low as Rs 1-2 to selling a 1 Litre Shampoo bottle.
• In comparison to the competitors like P&G, Sunsilk maintains a much lower price. That being said,
Sunsilk have used lower prices if and when markets were needed to be penetrated.
• The pricing strategy along with the aggressive marketing strategy has enabled Sunsilk to retain its
position as one of the market leaders in the hair care market globally.
Distribution Strategy of Sunsilk
1. Supermtsarke
2. Salons
3. Onlines tores
Promotional Strategy of
Sunsilk
• Buy one, get one free
• Coupons codes and discount
• Gift sets and bundles
• Loyalty Programs
• Free Sample Distributions
• Demo Camping
Pricing Strategy of the Product
• Due to the competition of the market, the price of the product determined upon the consumers
exception of demand.
• They have for offering product for as low as Rs.1-2 to selling a liter shampoo bottle .
• Sunsilk has been forced to maintain a relatively low price.
• It offers products in term of small sachets ranging from Rs.1 to bottles worth Rs 169 This strategy
is value based according to the consumer bases.
• It has used lower prices and when market were needed to be penetrated.
Conclusion:
• Employment Opportunities
• Economic Impact
• Community Engagement
• Product Innovation
• Health and Well-being
• Environmental Responsibility
• Educational Campaigns
• Partnerships and Collaborations
• Customer Feedback and Satisfaction