ACTION PROGRAM
TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)
NE CHARGE
MONTH Action: Develop brand message, creative • Marketing team • Brand development and market
1 assets, and website. • Graphic designers research: MYR 5,000
• Web developers • Packaging design: MYR 3,000
Define the brand message: "Indulge in the • Website development: MYR
Essence of Elegance and Luxury with Our 8,000
Exquisite Perfume Collection." • Total Estimated Cost: MYR
Conduct market research to identify target 16,000
audience preferences and trends.
Design the perfume packaging and
labelling.
Create a visually appealing website
showcasing the perfume collection and
brand story.
ACTION PROGRAM
TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)
NE CHARGE
MONTH Action: Launch teaser campaigns on social • Social media • Advertising budget for social
2 media platforms. Begin creating and marketing team media promotions: MYR 10,000
distributing content. • Content creators • Content creation: MYR 5,000
• Total Estimated Cost: MYR
Create captivating teaser images and 15,000
videos that evoke the essence of the
perfumes.
Develop a content calendar outlining the
release schedule for teasers.
Launch teaser campaigns on platforms
like Instagram, Facebook, and YouTube.
Start creating and distributing engaging
content such as perfume tutorials,
fragrance tips, and behind-the-scenes
glimpses.
ACTION PROGRAM
TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)
NE CHARGE
MONTH Action: Execute online advertising campaigns. • Digital marketing • Advertising budget for online ad
3 Finalize event details and send out invitations. team placements: MYR 20,000
• Event planning • Event planning and management
Launch online advertising campaigns on team expenses: MYR 15,000
platforms like Google Ads, Facebook Ads, • Total Estimated Cost: MYR
and beauty and fashion websites. 35,000
Finalize details for a perfume launch
event, including venue selection, date, and
guest list.
Create and send out invitations to industry
influencers, beauty bloggers, media
representatives, and potential customers.
ACTION PROGRAM
TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)
NE CHARGE
MONTH Action: Host the product launch event and • Event planning • Event management: MYR 25,000
4 generate media coverage. Continue social team • Media invitations and PR
media content creation and influencer • Marketing team activities: MYR 10,000
collaborations. • PR team • Influencer collaborations: MYR
• Social media 15,000
Execute the perfume launch event, marketing team • Total Estimated Cost: MYR
featuring fragrance presentations, 50,000
interactive experiences, and product
sampling.
Invite media representatives to cover the
event and generate press coverage.
Continue creating and sharing engaging
content on social media platforms,
highlighting the launch event, fragrance
reviews, and customer testimonials.
Collaborate with beauty influencers to
create dedicated content, such as perfume
reviews and styling tips.
ACTION PROGRAM
TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)
NE CHARGE
MONTH Action: Analyse campaign performance using • Marketing • Data analysis tools: MYR 5,000
5 key metrics. Optimize ad campaigns and analytics team • Personnel and adjustments to
content strategy based on data insights. • Digital marketing strategies: MYR 10,000
team • Total Estimated Cost: MYR
Track and analyse campaign performance 15,000
metrics, including website traffic, ad
impressions, click-through rates, and
social media engagement.
Evaluate the effectiveness of online
advertising campaigns and content
strategy.
Optimize ad campaigns based on
performance data and adjust targeting
parameters.
Refine content strategy based on the type
of content that resonates most with the
target audience.
ACTION PROGRAM
TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)
NE CHARGE
MONTH Action: Evaluate the overall success of the • Marketing team • No additional cost (included in
6 marketing campaign against the set objectives. • Management regular marketing operations)
Adjust strategies if necessary.
Evaluate the overall performance of the
marketing campaign by comparing key
performance indicators (KPIs) such as
sales figures, website traffic, social media
engagement, and brand awareness.
Analyse customer feedback and reviews
to assess customer satisfaction and brand
perception.
Compare the marketing campaign's ROI
to the set objectives and evaluate its
effectiveness.
Based on the evaluation, make necessary
adjustments to marketing strategies and
tactics for future campaigns.