Digital Marketing Process
Manoj K. Yadav
Digital Marketing Process can be
universally applied to any Business,
Product, Brand, or Individual
There are various situations in
which Digital Marketing Process
would be required. They could be:
1 –An Entrepreneur & want to start
marketing your business on Digital
Media.
2 –A Digital Marketing Agency or
a Freelancer & want to Market your
client’s business on Digital Media.
3-A Digital Marketing
Executive working for an Agency, &
you are told to create a Digital
Marketing campaign for the client
that your agency has just acquired.
.
Digital Marketing Process
1. Research
In the research stage, all the
necessary information related
either to the product(s)/service(s)
or the target audience/market is
collected, and the information
collected during the research stage
is used for making decisions. This
information is very helpful in
strategizing the marketing
campaign.
Following information are collected
during this stage:
About the
brand/business/organization.
About the target audience/target
market.
About the product/service being
promoted.
About the market, a competition to
promote product/services and to
stand out among the existing brands.
2. Create
In this stage, the information
collected in the research stage is
analyzed and strategized to create
the marketing campaign. The
campaign is created as per the goals
and objectives of the organization
and the as per the vision of the
stakeholders, how they want their
product to be advertised on different
platforms.
This step covers the branding
strategy, content strategy, etc.
The goal is to reach maximum
customers and to generate
maximum revenue at the same
time.
3. Promote
Once the marketing campaign is
created and strategized, the
marketing team starts working on
promoting the product(s)/service(s).
There are various digital platforms
for promoting a brand,
product(s)/service(s) like:
Search Engines (Google, Bing,
Yahoo, Etc.)
Display Networks
Social Media
E-Mail and Affiliate Marketing
E-Commerce Websites and
Other Marketing Portals
Analyze
Once you create your primary digital
identities & start promoting them
through various digital marketing
channels, it’s time to start
monitoring your performance.
Analyzing is like looking at the
outcome of your digital marketing
work. You will receive analytics for
your primary digital identities, as
well as the channels through which
The most important & ultimate
analytics for any business is the
analytics of your website/blog / app.
Google Analytics is widely popular to
generate analytics of your primary
digital identities. The 4 major
sections of Google Analytics are:
Audiences
Acquisition
Behavior
Conversion
Optimize: At this stage, based
on analysis & observations, you
start making changes (fine-
tuning). The changes could be in
your primary digital identities or
digital marketing channels.
Changes are also referred to as
content & design of your
identities & promotional
communication.