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Understanding Media Codes and Conventions

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Jilian Yungod
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0% found this document useful (0 votes)
9 views47 pages

Understanding Media Codes and Conventions

Uploaded by

Jilian Yungod
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MEDIA INFORMATION

AND LANGUAGES
Presented By : Huntsam Perez
Dimple Necor
Zydric Sajulga
LJ Faller Segales
Presented To: Mr. Jesse James Jurane
MEDIA LANGUAGES

-are codes, conventions, formats, symbols, and narrative structures that


indicate the meaning of media messages to an audience
CODES

-are systems of signs that when put together create meaning.

*Semiotics- study of signs


TYPES OF CODES

•SYMBOLIC CODES
- show what is beneath the surface of what we see(objects, setting,
body, language, clothing, color, etc.)or iconic symbols that are
easily understood.
What does a Red Rose may convey?
-a Red Rose may convey Romance or Love
WRITTEN CODES

- use of language style and textual layout(headlines, captions, speech


bubbles, language styles, etc.)
• headlines
• captions
• speech bubbles
TECHNICAL CODES

-are ways in which equipment is used to tell the story.


-this includes sound, camera angles, types of shots and lightning as
well as camera techniques, framing depth of field, lightning exposure
and juxtaposition
CAMERA SHOTS

• EXTREME LONG SHOTS

- extreme wide shots such as a large crowd scene or a view of scenery


as far as the horizon
• LONG SHOTS

-a view of a situation or setting from a distance


• MEDIUM LONG SHOT

-shows a group of people in interaction with each other


• FULL SHOT
-a view of a figure’s entire body in order to show action and/or a
constellation group of characters
• MEDIUM CLOSE SHOT

-shows a subject down to his/her chest/waist


• CLOSE UP SHOT
-a full screen shot of an object’s face showing the finest nuances of
expression
• EXTREME CLOSE UP SHOT
-a shot of a hand, eye, mouth, or any object in detaik
POINT OF VIEW

• ESTABLISHING SHOT
-often used at the beginning of a scene to indicate the location or setting,
it is usually a long shot taken from a neutral position
• POINT OF VIEW SHOT
-shows a scene from the perspective of a character or a person.
• OVER THE SHOULDER SHOT
-often used in dialogue scenes, a frontal view of dialogue partner from the
perspective of someone standing behind and slightly to the side of the
other partner, so that parts of both can be seen
• REACTION SHOT
-short shot of a character’s response to an action
• INSERT SHOT
-a detail shot which quickly gives visual information necessary to
understand the meaning of a scene
• REVERSE- ANGLE SHOT

-a shot from the opposite perspective


• HAND HELD CAMERA SHOTS
CAMERA ANGLES
• AERIAL SHOT
-overhead shot /bird’s eye shot
• HIGH- ANGLE SHOT
-shows people or objects from higher than eye level
• LOW-ANGLE SHOT
-shows people or objects from below, lower than eye level
• EYE-LEVEL SHOT
CAMERA MOVEMENTS
• PAN SHOT
-camera moves horizontally from left to right
• TILT SHOT
-camera tilts up or tilts down
• TRACKING SHOT
--the camera follows along next to or behind a moving object or person
• ZOOM
-the stationary camera approaches a subject by “zooming in” or moves
farther away by “zooming out”
CONVENTIONS

-refers to a standard 0r norm that acts as a rule governing behaviour


-are generally established and accepted ways of doing something
MESSAGE
-the information sent toa receiver from a source

AUDIENCE
-the group of consumers for whom the message was constructed as well
as anyone who is exposed to the message
PRODUCERS

-the people engaged in the process of creating and


putting together a media content to make a finished
media product
thankkkkk youuuuu foorrrrrr
listeningggg:))))))))

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