+ The Curiosity Lab
Centre of excellence for SEO
[Link]
Visibility - Reputation - Insights
Marketplace & eCommerce brands
B2B Brands - tech products/ solutions
Exponential Growth is possible : transactional [ pay per click ]
Preferred Licensed Tools
Queen Studio TRIBE
Rank Tracker + + +
Realtime analytics
Industry expert writers High authority content
dashboard to track
network to build platforms network The War Strategy
digital growth &
quality content at with DR 70+ as a
competition
scale. special focus.
intelligence re-crafting every quarter
Extract+ Internal tool leveraged to access google search console APIs to gather deeper insights at
page level
Crawl+ Internal tool to ensure effective crawling by URL verifications at scale upto 1.8 L
URLs / hr
Live+ Internal tool to keep a hourly check on Digital PRs live status & linkage to the brand site &
competitors
Keywords Everywhere
Caffeine+ Tool for one-window verification of indexing of backlinks or
brand URLs
exclusive tools & IPs @
O+ MasterClass
Prepare to take the
flight from being an
enthusiast to an Expert.
12 weeks advanced learning
program to build SEO
Experts.
Knowledge Partners to share: sessions & expert lectures with Future Marketers & Digital Enthusiast
Think SEO Differently
Workshop
WHY WE DO SEO?
SEO is more than Title & Meta
It's about fulfilling curiosities
Everything Evolves from a single source of purpose
Awareness Doubts Validation Opinions are formed
We add value
Enabling Informed
Thought Build
Validation Action
Belief in
Brand
“15% searches made on Google were never searched before”
3.5 billion searches ( total internet users are 5 bn )
It happens every day
Let's do the SEO with Purpose
Establishing the Digital Ecosystem
Making Website Error Free & Crawl Ready
Defining A Focus - War Strategy
Establishing the Digital Ecosystem
DNA of Digital Existence
User and crawlers
Impact of Servers and Types of Hosting
Domains Plays a vital roles
Structuring URLs in the right way
DNA of Digital Existence
Collection of webpages under a single domain name. Often accessed from a
browser application using website address (URL). Works on client/server based
architecture.
e.g [Link] (Web Address)
Users & Crawlers
Google Crawlers
Scenarios - Static & Dynamic
Impact of Servers and Types of Hosting
Web Hosting is a service that allows individual/organisation to host their
websites on remote server. Simply a server with all the essential configuration
to host website is provided on rent.
Types of Web Hosting
● Shared
● Dedicated
● Cloud
● VPS (Virtual Private Server)
Domains Plays a vital roles
A string identifier for company/organization/individual over the internet. it
consist of string and extension.
e.g. [Link]
Domain Name is usually associated with IP Address
[Link] of the Domain Namespaces databases are managed by ICANN i.e.
COM
[Link] Extension is called Top Level Domain
[Link] Domain Registrar have ability to Register Domains (Godaddy,
Namecheap etc)
[Link] related to domain can be seen using WHOIS Record
Domain Types
Domains are mainly of two types
[Link] Domain (Top Level Domain)
[Link] (e.g. [Link])
Domain Top Level Domain contains mainly 3 types (According to IANA)
[Link] – Generic Top-Level Domains (e.g. .com, .org, xyz etc)
[Link] – Sponsored Top-Level Domains (.gov, .edu)
[Link] – Country Code Top-Level Domains (.in, .[Link]., [Link])
Structuring URLs in the right way
Making Website Error Free & Crawl Ready
Can you guys name a few Crawl Errors?
Critical Crawl Errors
Server not responding
REP blocking important pages & resources
Page content not loading properly (JavaScript Issues)
Nofollow internal redirects
Sitemap Issues
High Server Response Latency etc
Server not responding (Analyzing HTTP Status codes)
Tools to check Status codes
[Link]
Browser
Screaming frog for Website Crawl
REP blocking important pages
X-Headers Check
[Link]
Check [Link]
Robots Meta tags
Detailed Chrome Extension
Critical Tech SEO Issues
Cannibalisation
Index Bloating
URL Protocol Mishandling (http, https, www & without www)
Staging or Dev server indexing
Client Side Rendering Issue
Core Web Vitals & Performance Issues
Redirect Chains, etc
Index Bloating
Use Advanced search operators to identify index bloating
Core Web Vitals & Performance Issues
For Individual URLs
[Link]
Or
LightHouse Chrome Extension
[Link]
pmpbjk?pli=1
WebPageTest
[Link]
Core Web Vitals & Performance Issues
Bulk URLs
PageSpeed API
(Get key: [Link] ) +
Screaming Frog
Or
Compare Multiple Pages
[Link]
Site Audit In Action
Site Audit
Issue Tree
Issue Tree Drilldown
DEFINING
FOCUS of GROWTH
is
IMPORTANT
Defining A War Strategy
A Framework to think is Important
War Strategy Framework Approach & Forecast
Based upon the allocated resources &
insights from the previous step, its time to
define approach & outcome of the approach
Brand Current Scenario 5 after a certain period of time by forecasting
Analysing brand current scenario w.r.t
& projections
performance, backlinks, content and
4
deriving insights on Weaknesses and
strengths
Competitors Analysis &
3
Benchmarking
A thorough competitors analysis w.r.t branded &
non branded performance, inbound links strength
Audience Persona & Market 2 & top performing clusters, seasonality etc
Potential
Next step is to identify and validate the
audience persona & market potential as per 1
the business focus and targets Foundation is Everything
Error free & Crawl Ready website.
War Strategy In Action
War Strategy
Do you know different intent of Query?
Competitors Analysis
Competitors Insights
Doc
Content Strategy
Doc
Knowledge Graph Entity API
[Link]
Adopting AI is essential - SGE
Leveraging LLMs & Generative AI - ChatGPT &
GEMINI
Data Analysis & AI Driven Insights
Workflow automation
Content Sentimental & Semantic Analysis
Content generation & optimisation (Articles, Blogs, Emails etc)
What is AI?
Cost Free Resources to Learn
Google Search Central - [Link]
Ahrefs YouTube Channel & Blog - [Link]
SEMRush Academy - [Link]
[Link] - [Link]
Keep up with the Industry trends
● SearchLiasion - [Link]/searchliaison
● John Muller - [Link]/johnmu
● Berry Swartz - [Link]/rustybrick
● Mark William - [Link]
Learn SEO from Community
● Aleyda Solís ● Artur Perrella Glukhovskyy - Top SEO Voice
● Anna York ● Jairo David Guerrero Vasquez - Top SEO
● Liam Fallen Voice
● Nathan Gotch ● Gerrid Smith - Top Voice
● Rand Fishkin ● Louis Smith - Top Voice
● Chris Long ● Fery Kaszoni - Top Voice
● Koray Tugberk GUBUR ● Matt Diggity - Top Voice
● Dmytro Klimchuk - Top SEO Voice ● Kyle Roof - Top Voice
● Samy Thuillier - Top SEO Voice
● Jeremy Moser - Top SEO Voice
Any Questions?
Thank You
Assignment: Technical SEO Audit
[Link]
Objective: To identity as many as possible critical SEO technical issues on the website
along SEO impact.
Brand Overview: Its an ecommerce brand selling indian traditional clothing online.
Target Location: USA. Duration: 1 Hour