Business Model Canvas,

Lean Canvas and

Unique Value Proposition Canvas
For Marketing Strategy Development

Presented by:

Davy Falceso
Kate Tianchon
Leira Señires
Patrick Banas
“Everyday Happiness”

2
Business Model Canvas

Key Partners Key Activities Unique Value Customer Relationships Customer Segments
 Franchise holders (>600  Franchisee support Propositions  Social media darling  Customers looking for
branches nationwide) (online & offline – site  Affordable food and value-for-money snacks
evaluation, crew training, beverage products (Buy  Relevant, fun and
 Partner tie-ups (Alfamart) standards experts, 1, Take 1) adventurous  Students
 Suppliers logistics & delivery)  Responsive  Low to middle income
 Accessible everywhere,
 Marketing (promotion anytime (24/7 select earners
 Employees Channels
package, digital branches)  Middle income earners as
 Lessor marketing)  Full & junior stores
 Quick service for on-the- franchisees
go customers  Online store & food
Key Resources delivery apps (Food
 Established brand (more Panda & Grab)
 Full & junior stores than 30 years)
 Social media (Facebook,
 Raw materials  Franchisee support Instagram, Youtube)
 System (inventory, POS,  Sponsorship (Esports)
online support)
 Collaboration with
 Brand content creators
Cost Structure Revenue Streams
 Marketing  Franchising

 Research and development  Food and beverage sales

 Franchisee support
 Manpower 3
Lean Model

Problem Solution Unique Value Unfair Advantage Customer Segments

 Need for value-for-  Promotion package (Buy Propositions  Social media presence  Customers looking for
money food and beverage 1, Take 1, Bundle, Group  Affordable food and and traffic value-for-money snacks
Meal) beverage products (Buy
 Need for quick and 1, Take 1)  Relevant product  Students
accessible food and  Fast and easy to prepare, offerings
beverage availability on food  Accessible everywhere,  Low to middle income
delivery apps anytime (24/7 select earners
 Need for additional branches) Channels
income (franchisee)  Economized Franchise  Middle income earners
 Quick service for on-the-  Full & junior stores as franchisees
Package
go customers  Online store & food  Groups, night owls, to-
Key Metrics
 Established brand (more delivery apps (Food go customers
 Number of Panda & Grab)
than 30 years)
franchises/stores
 Franchisee support  Social media (Facebook,
 Sales revenue Instagram, Youtube)
 Inventory turnover  Sponsorship (Esports)
 Number of followers/  Collaboration with
likes/comments content creators

Cost Structure Revenue Streams

 Marketing  Franchising
 Research and development  Food and beverage sales
 Franchisee support
 Manpower 4
 Designed for: Designed by: Date: Version:

Value Proposition Canvas Minute Burger

Product Customer
Benefits Experience nt s
Wa
A benefit is what your product does for
the customer. The benefits are the
ways that the features make your The emotional drivers of decision making are
customer’s life easier by things that we want to be, do or have. Our
increasing pleasure or wants are usually conscious (but

Fe s
decreasing pain. The benefits of your

ar
aspirational) thoughts about how we’d like to
product are the really core of your improve our lives. They sometimes seem like
value proposition. The best way to list daydreams but they can be powerful
out the benefits of your product on the motivators of action. The wants speak more
canvas is to imagine all the ways that to the pull of our hearts and our emotions.
The product experience is the way that Fears can be a strong driver of
your product makes your customer’s
owning your product makes the purchasing behaviour and can
life better.
customer feel. It’s the sum total of the be the hidden source of wants
combined features and and needs. For any product
benefits. Product experience is different there is a secret “pain of
to features and benefits because it’s switching“. Even if your product
Features more about the emotional reasons why is better than the competition, it
people buy your product and what it might not be a big enough
A feature is a factual description of how means for them in their own lives. The The customer’s needs are the rational things improvement to overcome the
your product works. The features are product experience is the kernel that that the customer needs to get done. inertia of the status quo.
the functioning attributes of your will help identify the market positioning Interestingly, needs are not always
product. The features also provide the and brand essence that is usually built conscious. Customers can have needs that
‘reasons to believe’. Many FMCG out of the value proposition. they may not know about yet. Designers call
marketers deride the importance of these “latent needs“. The needs speak more
features because features are no to the pull of our heads and rational
longer a point of difference in most motivations.
FMCG marketing. But for technology
products and innovative new services
the features on offer can still be an
important part of your value
proposition.
Nee
ds

Product Ideal Customer Substitutes These are not just the obvious competitors, but also existing behaviours
and coping mechanisms. Remember that people made it this far in life
Name your product or service Name you ideal customer without your product. If your product isn’t better than the existing
solutions then you don’t have a real-world value proposition.

Designed by: Peter J. Thomson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. ( [Link] ). PowerPoint implementation by:
Neos Chronos Limited ([Link] License: CC BY-SA 3.0
End of Presentation
Thank you!

6
References

◉ [Link]
◉ [Link]
rgers-resilience-through-the-decades
/
◉ [Link]
◉ [Link]
◉ [Link]
◉ [Link]

7
8
9
10