BUSINESS

PROJECT

AIZA RASHEED (SP23-BBA-002)
NIDA FAROOQ (SP23-BBA-011)
ASAD KHAN (SP23-BBA-004)
 KNOW THE
COMPANY

 Name of the company

“VALUE GOODIES”

 Type of Company
Partnership Firm of three

 Type of Business
Customized Gifts Services
VISION AND MISSION

 VISION
To become the creative house of first choice in our
chosen areas by building beneficial and lasting
relationship with customer through a process of
continuous improvement.

 MISSION
To convert the customer needs and wants into reality.
 INTRODUCTION

 Every person is in search of attractive and innovative products for
purpose of exchanging gifts.

 The idea of “VALUE GOODIES” is to establish an online market that

makes a variety of customized items under one roof and to provide a
platform that will facilitate customers to demand the gift of their choices.

 It is basically working from home method by offering a variety of

customized products to customers.

 At value goodies people will like to purchase customized items as gift

because when we gift something customized to a partner there’s a lot of
emotions that goes with the gift.
 BUSINESS
DESCRIPTION

 Idea of “value goodies” is to provide a large variety of
innovative and creative customized items under one
roof.
 The name of our organization is “value goodies” which is
actually an effort to provide exceptional items for special
celebrations and occasions.
 It is basically a manufacturing as well as merchandising
business in which we are going to present a wide
assortment of customized items.
 This is the point of uniqueness in the particular
geographical area in which our business lies.
 PRODUCTS OFFERED

 Customized Photo Frames.
 Customized Greeting Cards.
 Wedding Boxes.
 Customized T- shirts.
 Customized Notebooks.
 Customized Scented Candles.
PRODUCTS OFFERED

OUR MAIN OBJECTIVE

Main objective of value goodies is to glorify the different
occasions of our customers by providing exclusive and quality
products.
 Commitment to well-being.
 Commitment to the team objective.
 Commitment to goal attainment.
 Commitment to our time management system.
 Commitment to excellence in all we do.
 Commitment to incredible, outstanding, unbelievable
customer service.
 Commitment to innovation.
 MARKETING PLAN

The most important plan for a new starting venture is a marketing
plan because without the marketing plan, a business can never
exist.
 Value Goodies is going to make its customers aware through
efficient marketing plan that we value our customer at each
and every point.
 Value Goodies marketing efforts focus on making its
customers realize that we are offering variety of imaginative
customized article that can embellish their special moments.
 Our ideas are creative and innovative that is what others are
lacking we are going to establish a new trend in that society by
giving variety of customized ingenious items under one roof.
SEGMENTATION AND
TARGET
MARKET
SEGMENTATION
Dividing into smaller groups according to needs and wants of
customers.
 Demographic segmentation.
 Psychological segmentation.
.

TARGET MARKET
Value goodies has two distinct group of customers.
 Individual.
 Corporate.
 DIFFERENCIATION
AND POSITIONING

Differentiation
 To create superior value
 To create differences from others
 Four P’s

Positioning
 By adversities
 By PR
 By creating positive word of mouth
 MARKETING
STRATEGIES

Targeted Social Media Campaigns
 Use platforms like Instagram, Facebook, Pinterest to showcase unique
personalized gifts. Run targeted ads, collaborate with influencers and engage
with audience by sharing customer stories, behind the scene content and gift
ideas

Partnerships and Collaborations

 Collaborate with complementary businesses, influencers or event planners for
joint promotion or gift bundles. Partner with local businesses for cross
promotion or exclusive offers
 MARKETING
STRATEGIES

Make connections with customers
 Build an email list of customers interested in personalized gifts. Send
personalized newsletters featuring new products, discounts and exclusive
offers. Use segmentation to tailor emails based on purchasing history

By Giveaways
 You can also provide free giveaways to your customers. This will create a sense
of connectivity between you and your customers
 SWOT ANALYSIS

STRENGTHS
 Huge profit margin
 Not necessary to rely on banks for financial startup
 Provides discount for the regular customer
 Online customized item purchasing facilities

WEAKNESSES
 Low profits in the early stages of the business.
 Lack of awareness among public regarding the business
 SWOT ANALYSIS

OPPORTUNITIES
 Level of the demand of customized items is increasing
day by day
 Drive away of consumer from lavish items toward
more personalized gifts

THREATS
 Possibility of new entrants in the market due to low
entry barriers
 No direct competitor
 FINANCIAL PLAN

Value Goodies being a new business needs a high
capital investment to recover its expenses like
advertisements, PR, packaging, shipping, etc. Thus we
are investing RS 360,000 as its initial capital investment.

We are three active partners who are fulfilling the

whole capital requirements to meet its startup cost.
No debt is included to raise funds because it has an
extra burden of expenses as interest, which results in
lower profits.
FINANCIAL PLAN

NAMES CAPITAL INVESTED

NIDA FAROOQ 1.20 LAC

ASAD KHAN 1.20 LAC

AIZA RASHEED 1.20 LAC

 PRODUCTION PLAN

EQUIPMENT
 Printer machine
For the frames the inner page should be printed out after being
customized and for the packaging we will need to attach our brand
logo on a package so we will print that in order to meet this need
we will buy a printer machine
 Laser engraving machine
For the purpose of customized pen, bottles, bracelet and necklace
we need laser engraving machine
 Heat press machine
For the purpose of customized T-shirts we need heat press
machine.
 PRODUCTION PLAN

MARKETING AND PR
Creating advertisements and developing PR packages
for a customized gift business.
Expenses for partnering with influencers, bloggers and
other businesses for promotional activities.
Cost for creating website, boosting your product posts,
hiring a PR consultant or agency to develop a strategic
plan.
 PRODUCTION PLAN

MANUFACTURING
 Purchase of material and accessories
For making cards and shopping bag, chart paper is an essential thing. Satin,
ribbons, shimmering bows, laces, glue and other materials will also be needed
to make glorious products. Including all these, other necessary accessories
will be purchased from our regular suppliers in bulk so that cost
minimization can be made.
 Production Process
Cards of inspiring designs, gift boxes of various sizes and unique wedding
boxes will be made through using appropriate stuff.
 Packing
Different gift and jewelry items will be made available in striking packing.
Value Goodies monogram will be printed on each item’s packing going to be
sold at outlet.
 PRODUCTION PLAN

SHIPMENT COST
As it is totally online based customized corner we will
receive order online and deliver the products to the
desired location of customers
TCS Company
We will choose TCS company to deliver our packages
within the city or in another city. While considering the
shipment charges company will consider the weight of
package
Online Selling
SHIPMENT COST

WEIGHT SEND IN SAME CITY

UPTO 1 KG EACH ADDLE 0.5 KG

RS 90 RS 25

WEIGHT SEND TO ANOTHER CITY

UPTO 1 KG EACH ADDLE 0.5 KG

RS 350 RS 60
 TOTAL COST

MATERIALS COST

LARGE PRINTER RS 18,500

HEAT PRESS MACHINE RS 40,000
LASER ENGRAVING MACHINE RS 175,000
MATERIALS (INK,VINYL) RS 30,000
WEBSITE DEVELOPMENT RS 40,000
DIGITAL MARKETING RS 8,000
PR RS 10,000
ADVERTISEMENT RS 5,000
PACKING BOXES & GIFT WRAP RS 4,000
UTILITIES RS 8,000