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Predictive Analytics in Business

The document outlines the course outcomes for the MBA Business Analytics program, emphasizing the application of analytical tools across various business functions including finance, operations, human resources, marketing, and predictive modeling. It details specific applications of analytics in sectors such as telecom, consumer-packaged goods, utilities, healthcare, and online retail, focusing on areas like demand forecasting, fraud detection, and customer segmentation. The course aims to equip students with the skills to evaluate business situations using predictive models and analytics.

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3 views12 pages

Predictive Analytics in Business

The document outlines the course outcomes for the MBA Business Analytics program, emphasizing the application of analytical tools across various business functions including finance, operations, human resources, marketing, and predictive modeling. It details specific applications of analytics in sectors such as telecom, consumer-packaged goods, utilities, healthcare, and online retail, focusing on areas like demand forecasting, fraud detection, and customer segmentation. The course aims to equip students with the skills to evaluate business situations using predictive models and analytics.

Uploaded by

KK
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MBA

SEMESTER 1
BUSINESS
ANALYTICS
(20MBA203)
COURSE OUTCOMES
CO 1
RECALL VARIOUS BUSINESS ANALYTICAL
MODELS AND CONCEPTS.
EXPLAIN BUSINESS ANALYTICAL TOOLS
CO 2 AND TECHNIQUES IN FINANCE AND
OPERATIONS MANAGEMENT.
APPLY BUSINESS ANALYTICAL TOOLS AND
CO 3 TECHNIQUES IN HUMAN RESOURCE
MANAGEMENT.
ANALYZE BUSINESS ANALYTICAL TOOLS
CO 4 AND TECHNIQUES IN MARKETING AND WEB
ANALYTICS.

CO 5
EVALUATE BUSINESS SITUATIONS USING
PREDICTIVE MODELS AND ANALYTICS.
MODULE - 5
PREDICTIVE ANALYTICS AND APPLICATION OF
ANALYTICS IN BUSINESS

 Predictive modelling

 Problems

 Case study with industry data


LOGIC
PREDICTIVE DRIVEN
 SINGLE-PERIOD PURCHASE DECISIONS

MODELS  MULTIPLE TIME PERIOD MODELS


 OVERBOOKING DECISIONS

 RETAIL PRICING MARKDOWNS,


 MODELLING RELATIONSHIPS AND
TRENDS

DATA
 MODELS INVOLVING UNCERTAINTY

DRIVEN
WHAT-IF ANALYSIS, SCENARIO MANAGER,
DATA-DRIVEN MODEL APPLICATION

 FRAUD DETECTION

 CUSTOMER SEGMENTATION

 RISK ASSESSMENT

 DEMAND FORECASTING

 ASSET MANAGEMENT
APPLICATIONS OF
ANALYTICS IN OTHER
BUSINESS AREAS
TELECOM AND LOCATION-BASED
INTELLIGENCE MARKETING

 CUSTOMER CHURN AND


LOYALTY

 NETWORK PLANNING

 FRAUD DETECTION

 LOCATION-BASED
CONSUMER-PACKAGED GOODS (CPG)

DEMAND FORECASTING

PRODUCT DEVELOPMENT

PRICING

MARKETING
ANALYTICS IN UTILITIES

DEMAND FORECASTING

NETWORK PLANNING

FRAUD DETECTION

CUSTOMER SATISFACTION
ANALYTICS IN HEALTHCARE

 PATIENT CARE

 RESEARCH

 COST SAVINGS

 FRAUD DETECTION
ANALYTICS IN ONLINE RETAIL
 CUSTOMER
SEGMENTATION

 RECOMMENDATION
ENGINES

 FRAUD DETECTION
END OF 5
th

MODULE

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