TRENDS, NETWORKS & CRITICAL
12
HUMMS THINKING IN THE 21ST CENTURY
& GAS CULTURE
LESSON 1
MARY GRACE L. CUASAY, LPT
OBJECTIVES
A DIFFERENTIATE A TREND FROM A FAD
B POINT OUT ELEMENTS AND
CHARACTERISTIC OF A TREND
C IDENTIFY EMERGING PATTERNS
D DISCOVER, AND DIFFERENTIATE RELATIONSHIPS
BETWEEN CAUSES AND CONSEQUENCES
Identify the following terms as FAD or TREND
1. 3-D printing 6. touch screen 11. denim jeans
2. loombands devices 12. business process
3. virtual pets 7. candy crush app outsourcing
4. online banking 8. fidget spinner 13. face app
5. medical tourism 9. animated films 14. powerbank
10. puka shell 15. distance learning
necklace delivery mode
TREND
A Trend is the direction of CHANGE and GROWTH that takes shape
over time. They are manifested in changes in various sectors of
society like:
• Technology
• Politics
• Economics
• Health care
• Social interactions
• Fast emerging behavior and short-lived
ideas.
• Temporary fashion, a craze, interest, or
activity that people follow
enthusiastically, but lasts for a short
period of time.
FAD
CATEGORIES TRENDS FAD
The new things that we currently do
Notions of The way we do things. fade when the perception of novelty is
Change gone.
Behavior
Sustained behavior that
turns into lifestyle, mindset, Intense.
and values.
.
• Coolness
Effects Meets needs, solves • Me-too mentality
problems and issues. • Starts with technology
TRENDS FAD
CATEGORIES
Time and • Appears suddenly • Appears suddenly
Nature of • Enormously popular • Enormously popular
Growth • Does not disappear • Suddenly disappears
• Gets stronger over time • Unexplainable growth
• Sticks around
.
Scope and • Can across over many • Stays within one company
Limitations companies • Single brand/limited brands
• Encompasses entire areas of
technologies
SPOTTING A TREND
• A person who starts a trend is called trendsetter.
• Trendspotting refers to the study of trends and the way they develop
and affect society.
• Trend analysis is based on trendspotting but it extends this into
developing future scenarios and so they say that to follow a trend, one
must not only be conscious of what is currently happening but be
wise enough to predict the future. (Urgel, 2017)
ACTIVITY
Statement Trend or Fad Reason
1. Yaya Dub (Maine Mendoza) used dubsmash and got
so popular overnight. Dubsmash is a mobile app that
creates short selfie videos dubbed with famous
sounds.
2. High fructose corn syrup is present in fruit juices,
cakes, ice cream, sweets, and chocolates, and was
found to be the culprit for obesity and diabetes.
3. More and more youth of today are fond of using
high-tech gadgets like tablets and smartphones
4. More people around the globe are engaged in the
mobile app TikTok.
5. The “Trumpets” dance challenge and the mannequin
challenge which went viral on television and social
media were practiced by people of all walks of life.
= 15 points
ELEMENTS OF A TREND
ELEMENTS OF A TREND
1. Number of Participants - pertains to people who
follow a certain trend which is started by an
individual or a group of people. The group then
grows into a community, and eventually swells into
national and international societies.
ELEMENTS OF A TREND
2. Pattern of Behavior - refers to a trend that is
formed from repetitive actions of people.
ELEMENTS OF A TREND
3. Long period of Time - one of the crucial elements
of a trend which means that a trend has to have a
long-time frame, sometime running for decades. A
trend may experience some ups and downs in
popularity, may fade away, and may recur.
ELEMENTS OF A TREND
4. Cause - refers to the starting point of a trend which
can be an idea, a technology, an event or a person. All
trends have beginnings and someone or somebody
definitely started it.
ELEMENTS OF A TREND
5. Consequence - refers to the considerable
impact or influence of a trend
Differentiating Relationships between Causes
and Consequences
Cause - agent that brings about a result or a
consequence
Consequence - traceable to a cause which can be a person,
thing, principle, motive, act, or event
CHARACTERISTICS
OF TRENDS
Rehn & Lindksvit (2013)
Hierarchy of Trends
01 Microtrends
These are “little things that happen all
around us all the time.” These trends
happen right now and are outright
observable.
02 Macrotrends
These are “aggregated microtrends or more
sweeping changes that are affecting society.”
They provide major changes that are
perceptible in the societal level for a longer
period.
03 Megatrends
These are macrotrends that have grown up and
moved out. They are big, bold and affect the
lives of the human race. They can last for
decades and are “so pervasive as to be generally
known.” They have become the prevailing
condition that has become too normal.
04 Gigatrends
These are “trends that are so general that they
affect most areas of human life─ or, at least,
more than one aspect of life or more than one
industry.” They are usually identified to define
an era
Identifying
Emerging Patterns
1. Documentation - able to record your observations which
you consider related to any trend.
2. Archive or Memory - used to easily retrieve any
documentation you have kept.
3. Analysis - stage where examination and combination happen.
4. Presentation - representing your findings for easy
understanding as a way of analysis.
ACTIVITY
TO BRING MATERIALS: old newspaper, magazine,
paste/glue, scissor, brochure.
Directions: Make a collage showing the concept of
elements and characteristics of a trend. Provide a
concise explanation of your work.