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Product Development Process Guide

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10 views14 pages

Product Development Process Guide

Uploaded by

marigenta8
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Product Development Process

Prepared by: Engr. Rhodora N. Buluran


The Product

Development

Process
1. Evaluate Opportunities and Select the Best
Product Idea
If you’re starting your first business, you might have only one product
idea. But existing organizations often have several ideas for new products, as
well as improvements to existing ones.

Where do they come from?


• They can come from individuals within the organization or from outside
sources, such as customers.
• Typically, various ideas are reviewed and evaluated by a team of individuals,
who identify the most promising ideas for development. They may rely on a
variety of criteria:
o Does the proposed product fill an unmet need of our customers?
o Will enough people buy our product to make it commercially successful?
o Do we have the resources and expertise to make it?
2. Get Feedback to Refine the Product Concept
From the selected product idea, the team generates an initial product
concept that describes what the product might look like and how it might work.
Members talk both with other people in the organization and with potential buyers Description of
to identify customer needs and the benefits that consumers will get from the what a new
product.
They study the industry in which the product will be sold and investigate product will
competing products. They brainstorm various product designs—that is, the look like and
specifications for how the product is to be made, what it’s to look like, and what how it will
performance standards it’s to meet.
work.
Based on information gathered through this process, the team will revise the
product concept, probably pinpointing several alternative models. Then they’ll go
back to potential customers and get their feedback on both the basic concept and
the various alternatives. Based on this feedback, the team will decide how the
product will look like, how it will work, and what features it will have.
3. Make Sure the Product Performs and Appeals to
Consumers
The team then decides
• how the product will be made,
• what components it will require, and
• how it will be assembled.

It will decide whether the product should be made


• in-house or
• outsourced to other companies.
For products to be made inhouse, the team determines where parts will be
obtained. During this phase, team members are involved in design work to ensure
that the product will be appealing,safe, and easy to use and maintain.
4. Design with Manufacturing in Mind
As a rule, there’s more than one way to make any product, and some
methods are more expensive than others. During the next phase,
therefore, the team focuses its attention on making a high-quality
product at the lowest possible cost, working to minimize the number
of parts and simplify the components. The goal is to build both
quality and efficiency into the manufacturing process.
5. Build and Test Prototypes
A prototype is a physical model of the product. In the next phase, prototypes are Physical
produced and tested to make sure that the product meets the customer needs that
it’s supposed to. The team usually begins with a preliminary prototype from which,
model of a
based on feedback from potential customers, a more sophisticated model will then new
be developed. The process of building and testing prototypes will continue until the product.
team feels comfortable that it has fashioned the best possible product. The final
prototype will be extensively tested by customers to identify any changes that need
to be made before the finished product is introduced.
6. Ramp Up Production and Run Market
Tests
Stage in the product development process during which employees
are trained in necessary production processes and new products
are tested.
7. Launch the Product
In the final stage, the firm starts ongoing production and makes the product
available for widespread distribution.
ASSIGNMENT

PRESENTATION ON
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FINISH
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Group Task 1
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Task 1 Group
Task 2 B

Group Task 1
C Task 2
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Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3


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Class 3 84 90

Common questions

Powered by AI

Decisions to be made include whether the product will be manufactured in-house or outsourced, the components required, and the assembly process. These choices impact product quality and cost by influencing production efficiency and the ability to maintain high manufacturing standards. The goal is to achieve the desired quality at the lowest possible cost by simplifying components and minimizing parts .

The purpose of building and testing prototypes is to ensure the product meets customer needs and is the best possible version. The process begins with creating a preliminary prototype, which is refined based on customer feedback. Subsequent prototypes are developed and continually tested until the team is satisfied with the product's performance. The final prototype undergoes extensive testing by customers to identify any necessary changes before launch .

Designing with manufacturing in mind aims to create a high-quality product cost-effectively. By focusing on minimizing parts and simplifying components, this task enhances production efficiency and reduces costs, potentially improving product quality. It aligns the design process closely with manufacturing capabilities, ensuring that the final product can be made efficiently and meets performance standards .

Product design plays a crucial role in consumer appeal, as ease of use and maintenance are significant factors for customers. A well-designed product that is safe, easy to use, and maintain enhances user experience and satisfaction. Design work in product development ensures that these aspects align with consumer expectations, thereby making the product more appealing in the market .

Choosing between in-house production and outsourcing affects both product development and business strategy significantly. In-house production allows for greater control over quality and innovation but may require more resources and expertise. Outsourcing can reduce cost and increase efficiency but may lead to challenges in maintaining quality standards and ensuring timely delivery. The decision impacts cost structure, quality assurance, supply chain management, and strategic focus of the business .

Market tests are significant as they help gauge consumer reactions and the product's potential success prior to a full-scale launch. They provide insights into customer preferences and potential improvements, reducing the risks associated with launching a new product. Feedback from these tests influences decisions on whether modifications are needed, thus informing the timing and strategy for the product launch .

Customer feedback is critical in refining the product concept. The development team uses this feedback to understand customer needs and the benefits consumers expect from the product. Based on this input, the team revises the product concept, creates alternative models, and goes back to customers for further feedback to refine the design and features of the product .

Selecting the most promising product ideas involves strategic considerations such as market demand, alignment with business objectives, resource availability, and competitive advantage. Choosing the right product ideas can lead to effective resource allocation, innovation, and market success, significantly impacting the business's growth and profitability. This strategic selection is crucial for maintaining a competitive edge and satisfying unmet consumer needs .

New product ideas in an organization can originate from individuals within the organization or from external sources, such as customers. These ideas are typically evaluated by a team using various criteria, such as whether the product fills an unmet need, its potential commercial success, and the organization's resources and expertise to manufacture it .

During the ramp-up production stage, employees are trained in new production processes, and products undergo market tests. These activities are crucial for ensuring that the production processes are smoothly integrated and that any potential issues are identified and resolved before full-scale production starts. This stage helps in validating the product and its production methods before widespread distribution .

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