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Wal-Mart's Cultural Missteps in Germany

The document discusses Wal-Mart's failure in Germany and reasons for the failure. Wal-Mart's US business model and policies like greeters, English use, and informal attitudes clashed with Germany's more formal, hierarchical society. Wal-Mart ignored cultural differences which led to its closing German operations and absorbing $1 billion in losses.
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0% found this document useful (0 votes)
4 views16 pages

Wal-Mart's Cultural Missteps in Germany

The document discusses Wal-Mart's failure in Germany and reasons for the failure. Wal-Mart's US business model and policies like greeters, English use, and informal attitudes clashed with Germany's more formal, hierarchical society. Wal-Mart ignored cultural differences which led to its closing German operations and absorbing $1 billion in losses.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

HIERARCHY AND

EGALITARIANISM
CHAPTER 4
Failure of Wal-Mart
• In 1997, Wal-Mart Stores, Inc. (U.S) decided to take
its successful business model to Germany.
• However, in July 28, 2006, Wal-Mart announced it was
closing its German operations and absorbing 1 billion
USD of losses.
• Reasons of failure?
•  Ethnocentrism and ignored cultural differences.
Failure of Wal-Mart
US. Wal-Mart policies German point of View
• Smiling greeters stand at the • We reserve smiles only for
store’s doors to welcome all people we know. Women
German consumers as they enter. thought the greeters were
flirting with them.
• German employees were
• We work in our German not
addressed mostly in English.
the foreign one. Why should
we speak English at work?
• The staffers were harassing
• The staffers helped consumers
locate what they needed in the
consumers.
stores •  Formal, Hierarchical
•  Egalitarian society society
Failure of Wal-Mart
US. Wal-Mart policies German point of View
Rah-rah cheers that start • Rah-rah cheers are

the workday uncomfortable. Especially


the leaders should show
more upscale way.
Prohibition of romantic • The prohibition of romantic
encounters between encounters between
employees and their employees and their
supervisors are violation of
supervisors.
laws
• Role of Work Councils is
Nonunion attitudes very important in a company.
Hierarchy/ Egalitarianism
The way individuals view authority and power
Whether people are entitled to express themselves
How empowered people feel to make independent
decisions and take initiative
Country ranking for hierarchy/
egalitarianism
Egalitarianism Hierarchy
Australia • Brunei

Canada • India
• Indonesia
Denmark
• Iran
Israel
• Japan
Netherland • Malaysia
New Zealand • Pakistan
• Saudi Arabia
• Korea
• United Arab Emirates
Hierarchy/ Egalitarianism
Hierarchy (Hệ thống cấp Egalitarianism (Chủ nghĩa
bậc) quân bình)
 Social and organizational  Few barriers to opportunity
structures are stratified and personal achievement
 Fairly defined ways for  Individuals should have
people to interact with one equal access to
another opportunities. People
 Rank can be a factor in should be treated with the
sitting at conferences same amount of respect.
 Managers empower
 People look for direction
employees to make
from their leaders
decisions
Behaviors
Egalitarianism Hierarchy
• People are mobile. They are able to • People believe that one’s
rise in status. position can not change easily.
• Individuals should be treated at the • People at different levels of the
same rights, privileges and
hierarchy should have different
entitlements.
rights.
• People believe in empowerment.
Everyone has a right to be heard. • Dress is typical more formal.
• People typically call one another Leader should dress
by their first names expensively
• People dress comfort, not to • Status symbols, such as cars,
demonstrate their position or fancy clothes, jewelry are
status. important cues to a person’s
• Language is direct and informal rank in society.
Leadership
Egalitarianism Hierarchy
A Leader is seen as a • Employees need greater
peer with additional inputs from the leader to do
the work and more frequent
responsibilities.
supervision.
A Leader foster
• A clear, detailed statement
symbiotic relationship of role expectation.
A leader tries to help • A leader needs to check
employees to make the frequently for understanding
most of their skills and because the employees are
resources. less likely to ask questions.
Decision making
Egalitarianism Hierarchy
Employees feel Decisions are made by
empowered to strong leaders
participate in the debate
and vote in the final
decisions.
Team and Meeting Behavior
Egalitarianism Hierarchy
Meetings are often  Meetings are conducted for the

conducted to make purpose of discussing decisions


that already have been made or
decisions and determine will be made by the leader.
implementation tactics.  People won’t ask during the
meeting if there is someone of
higher status is present.
 Subordinates feel inconvenient
or uncomfortable to give their
own opinions if there is the
presence of senior manager
Power Distance Index (PDI)
Power Distance Index (high versus low).
 This refers to the degree of inequality that exists – and is
accepted – between people with and without power.
 A high PDI score indicates that a society accepts an unequal,
hierarchical distribution of power, and that people understand
"their place" in the system. A low PDI score means that power is
shared and is widely dispersed, and that society members do not
accept situations where power is distributed unequally.
 Application: According to the model, in a high PDI country, such
as Malaysia (100), team members will not initiate any action,
and they like to be guided and directed to complete a task. If a
manager doesn't take charge, they may think that the task isn't
important.
Group Discussion
1. How could a foreign hierarchical manager work
effectively with his/her local egalitarian staffs? Please
give your advice and examples for illustration.
2. How could a foreign egalitarian manager work
effectively with his/her local hierarchical staffs ?
Please give your advice and examples for illustration.
Group Assignment - Step 1
Introduce your chosen country in terms of the elements
of culture that are mentioned in chapter3.
Group Project Assignment – Step 2
1. Is your chosen country a hierarchy or egalitarianism
society?
2. Describe characteristics that illustrate Egalitarianism
or Hierarchy of your chosen country’s culture.
3. How could a Vietnamese manager work effectively
with his/her local egalitarian/hierarchical staffs? Please
give your advice and examples for illustration.

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