Sugar Initiative
DTR, MRE, HAS, ERM, MGA, RRN| 27 . 05 . 19
Some facts about the Mexican Sugar Industry
6M tons produced USA the main Mexican
2017/2018 Sugar importer
1.5M tons surplus Exports: 70% Raw Sugar,
production 30% Refined
50 of 51 Sugar Mills
8th Global Producer export
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 2
National Sugar Production by State
2500000
Zucarmex
Santos
Sáenz
2000000
Puga
Promotora Industrial Azucarera
S.A. (PIASA)
Porres
1500000
Perno
Pantaleón
Motzorongo
1000000
Menchaca
La Margarita
Grupo Azucarero del Trópico 39%
500000 (GAT)
5.8 M Tons produced
Grupo Azucarero de México
(GAM) 15 States YTD by
0
García González
Veracruz
it i z Fanjul/Asr Group
he a an la s co
c im c ar eb to s ru
pe ol oa a y
Po ba ac
C N Pu Ta
r Beta San Miguel (BSM)
am ic
h is Ve
C M Lu
n
Sa
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 3
Sugar Production by Corporate (2018-2019)
Sugar Production by Sugar Mill (YTD 2018-2019)
1400000
1200000
51 Sugar
1000000
800000
Mills
600000
16
400000 Corporate
200000 Groups
0
) ) ) s )
up ez AT ita ac
a
ng
o ón no rre SA g a nz to
s ex
SM ro ál AM ar le er Pu
e n m
l(
B G
on
z (G (G
ar
g ch ro
nt
a P P o IA Sá Sa ar
sr o o en zo .(
P c
ue l /A G xic p ic M M ot Pa .A Zu
ig ju cí
a é ró L a M S
M ar M lT
a n F an G e e re ra
S d d a
o o
e ta rer rer z uc
B a a lA
uc uc ia
Az A z
str
po o du
ru rup In
G G a
or
ot
om
Pr
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 4
Sugar Mills by Distributor
Zucarmex
4500000
Santos
4000000
Sáenz
3500000 Puga
Promotora Industrial Azucarera S.A. (PIASA)
3000000
Porres BY
2500000 Perno DISTRIBUTOR:
ABSA 10
Pantaleón
2000000 HERMOS 7
Motzorongo RISOUL 34
1500000 Menchaca
La Margarita
1000000
Grupo Azucarero del Trópico (GAT)
500000 Grupo Azucarero de México (GAM)
García González
0
ABSA Fanjul/Asr Group
HERMOS
Beta San Miguel (BSM)
Risoul
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 5
Last 10 years performance
Sugar Cane Production (ha)
800000
700000
600000
500000
400000
300000
200000
100000
0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
- - - - - - - - - -
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Cane milled - Sugar produced Efficiency - Down Time
70,000,000 8,000,000 83.60 12.00
60,000,000 7,000,000 83.40
10.00
6,000,000 83.20
50,000,000
5,000,000 83.00 8.00
40,000,000
82.80
Sugar Tons
Down Time
4,000,000
Cane Tons
Eficiency
30,000,000 6.00
3,000,000 82.60
20,000,000 2,000,000 82.40 4.00
10,000,000 1,000,000 82.20
2.00
82.00
0 0
81.80 0.00
09 10 11 12 13 14 15 16 17 18 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
-20 -20 -20 -20 -20 -20 -20 -20 -20 -20
08 09 10 11 12 13 14 15 16 17 - - - - - - - - - -
20 20 20 20 20 20 20 20 20 20 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Caña Molida Azúcar Producida Eficiencia Fábrica Tiempo perdido en Fábrica
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 6
Key Metrics for Down Time
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 7
Current Situation
Benito Juarez Sugar Mill
From the picture WEG and ABB have a Market share
WEG vs Rockwell is 25% Cheaper, ABB vs Rockwell
is 30 % cheaper
WEG & ABB offert total packaged solution to sugar
Mills
WEG is a Rockwell partner for IPP Solution for motor
except on Sugar Mills market
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 8
Installed Base & Ecosystem
Dashboards
Needs
• A Resource to support the initiative (Presentations, Follow up of agenda,
prepare Technical information for the industry, events, Success Stories, etc.)
• Sugar Seminar
• Price Level vs ABB and WEG
• Sugar BAM
• Technical Resource focus on the industry (Hanks)
• Support with the DI´s for the IPP strategy
• Mobile with coverage on the region
INTERNAL | Copyright ©2019 Rockwell Automation, Inc. | 10
Thank you
[Link]