GROUP 1:
INTRODUCTION
TO
BUSINESS
CORRESPONDEN
PRESENTED BY:
BSOA-3B
CE
Antiquera, Jenelyn
Bulgar, Michelle Ann
Dadula, Angeline
Foronda, Mariella
Ronulo, Glaiza
TOPICS COVERED
01 T H E I M P O RTA N C E O F W R I T I N G I N A
[Link]
I N E Si Ss Busin ess Wri t in g an d i t s examples
b. Ten Reason s Why Busin ess Wri ti n g Ski l ls Are So
Important
c. Ten Pri n ci pl es of Effect i ve Wri t in g for Business
02 DIFFERENT TYPES OF
C O M M U N I C AT I O N
03 TEN BENEFITS A GOOD WRITER CAN GET
04 THREE BASIC PURPOSE OF BUSINESS WRITING
LET US
W HAT IS BUSINESS
RECALL...
CORRESPONDENCE?
Business correspondence means the
exchange of information in a written
format for the process of business
activities.
It can take place between
organizations, within organization,
or between the customers and the
organization.
THE
I M P O RTA N C E
OF WRITING IN
A BUSINESS
THE IMPORTANCE OF WRITING
IN A BUSINESS
BUSINESS WRITING
• It is a type of writing that is used in a
professional setting.
• A purposeful piece of writing that
conveys relevant information to the
reader in a clear, concise, and effective
manner.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
1.
INSTRUCTIONAL
• This type of business writing is
directional and provides the
readers with important
information to complete a
particular task.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF INSTRUCTIONAL BUSINESS
A. USER MANUAL
WRITING
• intended to assist users
in using a particular
product, service, or
application
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF INSTRUCTIONAL BUSINESS
B. HANDBOOK
WRITING
• provides information to
employees to ensure they
understand and comply with
company policies and procedures
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF INSTRUCTIONAL BUSINESS
C. MEMORANDUM
WRITING
• a brief, less formal method of
communicating information
within an organization typically
used for mass communications
rather than personal messages
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
2.
INFORMATIONAL
• serves the purpose of
informing readers and
provide a reference or record
that readers can use in the
future.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
E X A M P L E S O F I N F O R M AT I O N A L B U S I N E S S
A. BUSINESS
REPORT W R I T I N G
• outlines important information about the
business or a specific project. Its purpose is to
provide data, research, and other information
to help managers, executives, or other
stakeholders make business-rel ated decisions.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
E X A M P L E S O F I N F O R M AT I O N A L B U S I N E S S
B. NEWSLETTER
WRITING
• provides inform ation about the company to
its readers. Som etimes there are monthly and
weekly scheduled newsletters to keep the
readers updated about the business, its
products, and its services.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
E X A M P L E S O F I N F O R M AT I O N A L B U S I N E S S
C. MEETING
AGENDAW R I T I N G
• outlines the topics covered
during a meeting and the goals
it aims to achieve.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
E X A M P L E S O F I N F O R M AT I O N A L B U S I N E S S
D. MINUTES OF THE MEETING
WRITING
• notes that are recorded during a
meeting, which allow professionals to
review topics they discussed during
important company meetings or
conferences.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
3. PERSUASIVE
• aims to convey relevant information to
the readers to convince them that a
specific product, service, or company
o ff e r s t h e b e s t v a l u e ; a n d b u i l d a n d
strengthen client relationships.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF PERSUASIVE BUSINESS WRITING
A. PRESS RELEASE
• a written, official statement that's prepared
for and delivered to members of the
press/media for m aking a newsworthy
announcem ent or providing information in
relation to a specific event.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF PERSUASIVE BUSINESS WRITING
B. FLYERS AND
BROCHURE
• promotional documents, primarily used
to introduce a com pany, organization,
products, or services and inform
potential customers or members of the
public of the benefits.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF PERSUASIVE BUSINESS WRITING
C. PROJECT
PROPOSAL
• refers to a written document that will
be submitted to an internal sponsor, a
client, or a prospective client that
builds a case to have your team deliver
a scope of work.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
4.
TRANSACTIONAL
• refers to day-to-day
communications conducted at
work or related to business.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF TRANSACTIONAL BUSINESS
A. BUSINESS
LETTER W R I T I N G
• refers to a formal, printed document an
individual sends to a colleague, supervisor,
or professional associate that begins with a
letterhead, salutation, and ends with a
signature.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF TRANSACTIONAL BUSINESS
B. EMAIL
•
W R I T I N G
type of business writing that professionals
use most regularly. Typically, an individual
sends an email to colleagues or clients to
provide information or ask them to take
action on something
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF TRANSACTIONAL BUSINESS
C. INVOICE
WRITING
• a document given to the buyer by the
seller to collect payment. It includes
the cost of the products purchased or
services rendered to the buyer.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF TRANSACTIONAL BUSINESS
D. RECEIPT
WRITING
• an official record that
represents proof of a
financial transaction or
purchase
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF TRANSACTIONAL BUSINESS
E. EMPLOYMENT
CONTRACT WRITING
• is a legally binding agreement between an
employer and employee that defines
compensation, duration, benefits, and
other conditions of the employment
relationship.
THE FOUR TYPES OF BUSINESS
WRITING AND ITS EXAMPLES
EXAMPLES OF TRANSACTIONAL BUSINESS
F. MEMORANDUM OF
WRITING
AGREEMENT
• is a document that conveys a
consensus between two parties to
cooperate in order to achieve an
agreed objective.
TEN REASONS
WHY BUSINESS
WRITING SKILLS
ARE SO
IMPORTANT
1. W RITING SKILLS ENSURE EFFE CTIVE
BUSINESS COMMUNICAT ION
• Business correspondence helps a
company connect with partners and
stakeholders. Everything you write
must be tailored in a proficient,
comprehensive, and informative
way. Thus, the receivers will
clearly understand your message.
2. W RITING SKILLS MAKE THE DIFFERE NCE
BETWEEN "GOOD" AND "BAD" EMPLOYE ES
• A document filled with
grammatical errors will never
make a favorable impression.
• Professionals are good at
composing clear messages.
Employers value such workers.
That’s why hiring managers
recruit these individuals.
3. YOU DEMONSTRAT E YOUR INTEL LIGENCE
• Flawless document s
will present yo u a
smarter person t han a
colleague whose work
is full of typos.
4. GOOD W RIT ERS ARE CREDIBLE
• People with advanced
writing skills are
perceived as more
reliable and
trustworthy.
5. YOU CAN BE MORE INFLUENTIAL
• Good persuasion skills
help you to influence
others to achieve your
goals.
6. BUSINESS W RIT ING CONVEYS COURTE SY
• The content of formal business
correspondence mirrors the
same level of politeness and
considerate attention to detail
that is shown in face-to-face
interaction.
7. W RITING SKILLS HELP TO KE EP GOOD
RECORDS
• Information that is
communicated orally isn’t kept
for long. Saving information on
paper is the best way of
preserving it for years.
8. YOU BOOST YOUR PROFESSIONAL
CONFIDENCE
• When written
communication leads a
business to another
successfully completed
project, you become more
confident and inspired.
9. YOU PROMOTE YOURSEL F AND YOUR
CAREER
• Strong writing skills can
help you advance your
career. In today’s
competitive job market,
employers are looking for
candidates who can
communicate effectively
and write well.
10. BUSINESS W RIT ING BUILDS A SOLID W EB
PRESENCE
• Busine ss is a ll about
prese nta tion. Owners aim to
se t up a n e ffec tive online
prese nc e . It helps potential
c ustome rs discover the
c ompa ny a nd its products.
TEN PRINCIPLES OF
EFFECTIVE
WRITING FOR
BUSINESS
1. Show Consideration
• Consideration means stepping into the
shoes of others. Attempt to visualize
your readers and their requirements,
emotions, desires, and problems. Show
that you understand everything by using
your words with utmost care.
2. Communicate in a Clear Way
• Another major rule to follow in
communication is clarity. Good
business writing has a clear
purpose.
3. Practice Courtesy
• Courteous messages strengthen current
relations and make new associates. It
helps in building goodwill. Discourteous
communication can give offense to the
receiver and lead to problematic
connections.
4. Keep Your Message Concise
• Conciseness is a necessity for
effective business communication. It
means communicating what you want
to convey in the least possible words
without impacting the clarity of the
message.
5. Provide Correct Information
• The writer has to ensure correctness
in the format, tone, and information
provided in the document. You must
only use true and correct facts in a
document.
6. Choose Concreteness
• Business writing is definite,
specific, and clear rather than vague
and general. Concrete
communication means it is
meaningful and unambiguous. It
uses words that are clear and
persuasive and strengthens
confidence.
7. Write Complete Messages
• Whether these are business letters or
client proposals, your business
communication must be complete in all
respects. Complete communication
builds and strengthens the reputation of
an organization, helps in better decision-
making, and gives additional
information that leaves zero questions in
the mind of the reader.
8. Write Coherently
• Your reader needs to understand
your message immediately. As you
set down your thoughts and ideas,
do so in a logical manner and help
your reader to follow along by
linking your ideas together sensibly.
9. Make it Conversational
• Use a language that the receiver or
reader will surely understand.
Steer clear of slang, but keep your
tone warm.
10. Establish Credibility
• Good business writing relies on
facts, not opinions. Make sure your
source of information is believable,
reliable, updated, relevant, and
accurate.
DIFFERENT
TYPES OF
COMMUNICATION
COMMUNICATI
“COMMUNICARE”
ON
TO A PROCESS OF SHARING
AND CONVEYING
COMMUNI IMPART
PARTICIPAT MESSAGES OR
S INFORMATION FROM ONE
E
(TO TO
ANOTHER WITHIN AND
SHARE) ACROSS CHANNELS,
TRANSMIT CONTEXT, MEDIA, AND
CULTURES.
MCCORNACK,
2014
TYPES OF
COMMUNICATION
• It is a form of transmitting messages
Verbal using word symbols in representing ideas
communication and objects which comes in two forms-
oral and written.
• It is a form of communication which refers Nonverbal
to the sending of messages to another communication
person using signs , gestures, facial
expressions and means other than the
spoken and written language.
Factor’s affecting Two categories of nonverbal
verbal communication communication
• Tone of voice • Messages produced by the body
Sweet • Use of descriptive words • Messages produced by broad
setting like time, space, silence
• Emphasis on certain phrases
• volume of voice
ELEMENTS AND PROCESS OF
COMUNCATION
• a person, group, or organization who initiates communication
• the source, encoder, speaker or communicator.
SENDER
• a person who receives, analyses, understands and interpret the message
• the decoder, reader, or listener
RECEIVER
• Thinking process
• formulation happened to the speaker
ENCODIN
• Thinking process that happened to the receiver
• The process of trying to figure out what does the speaker really mean in his/her
message.
DECODING
• an element transmitted in communication.
• idea, opinion, information, feeling, or attitude of the sender.
MESSAGE
• The medium of communication
• In the form of writing, texting, gestures, emojis, multimedia presentation etc.
CHANNEL
• The message you get from the listener after they have decoded the message you
sent.
FEEDBA
CK
• Refers to the situation to where the communication takes place, time, place,
surrounding etc.
CONTEXT
• This hinders/interrupts the communication process.
• Physical, psychological, cultural, and linguistic barriers.
BARRIER
THE COMMUNICATION
PRINCIPLES
7 Cs of Communication Checklist
01 CLEAR - Make objective clear.
02 CONCISE - Keep it clear and to the point.
03 CONCRETE - Be specific not vague.
04 CORRECT - Try to avoid typos. Use correct facts and
figures.
05 COHERENT - Does your message make sense?
06 COMPLETE - Does the message contain everything it
needs to?
07 COURTEOUS - Being polite builds goodwill. Ensure
message is tactful.
WHAT IS BUSINESS
COMMUNICATION?
• W h a t i s B us i ne s s Com m u n i c a t i on ?
• Business communication is the
interchange of information, ideas, and
messages inside and between businesses
to achieve corporate objectives. It
includes all levels of the organizational
structure and various modes of
communication, such as spoken, written, CUSTO MERS
and nonverbal. Clear and precise
expression, active listening, and the
capacity to adjust communication styles
to diverse audiences and settings are all
required for effective corporate
communication.
01 02 03 04
VERBAL WRITTEN NON VERBAL ELECTRONIC
COMMUNICATION COMMUNICATION COMMUNICATION COMMUNICATION
Verb al co m mu n icatio n is th e ex ch an g e o f
tr an smissio n o f refers to the
the ex ch an g e o f in f o r matio n , th o u g h ts,
in f o r matio n , co n cep ts, tran smissio n o f
k no wled g e, co n cep ts, an d emo tio n s w ith o u t th e
th o u g h ts, an d messag es info rmatio n, messag es,
ideas, an d em o tio n s u se o f w o r d s o r v er b al
th r o u g h w r itten an d d ata u sin g electron ic
thro u g h sp o k en o r lan g u ag e.
lan g u ag e. d evices an d d ig ital
written w o r d s. tech no log y.
05
FEEDBACK
06
FORMAL SUGGESTIONS AND
COMMUNICATION 07 IDEAS
INFORMAL GRIEVANCES
refers to the transmission of
information, messages, and data
COMMUNICATION OR CONCERNS
using electronic devices and
th e ca su al a n d u n offic ia l
digital technology. UPWARD
ex c ha n ge of in fo rm a tio n,
id e as, an d m e ssa g e s in a n COMMUNICATION PERFORMANCE
o rg an iz atio n o r soc ia l se ttin g .
refers to the flow of information from
REPORTS
employees or lower-level members of an
organization to their superiors or higher-level
management. It comprises the exchange of
messages and feedback in an upward direction SEEKING
within the organizational structure.
Characteristics of upward communication
CLARIFICATION
include:
messaging, and
LATERAL OR communication
HORIZONTAL between a company and
DOWNWARD COMMUNICATION EXTERNAL
external parties or
COMMUNICATION stakeholders is referred
COMMUNICATION
to as external
09 communication. It
entails communication
08 with stakeholders,
10
Th e f lo w o f in f o r m atio n , co n cep ts, including clients,
an d m essag es b etw een p eo p le o r partners, investors, the
The tran sf er o f in f o r matio n ,
d ep ar tmen ts w ith in th e same general public,
g uid elin es, o r d er s, cr iticism, an d
o rg an izatio n al lev el is r ef er r ed to regulatory agencies,
an no u ncemen ts f r o m h ig h er- lev el
as later al o r h o r izo n tal and other parties with a
manag em en t o r su p er v iso r s to
co mm u n icatio n . Th e f eatu r es o f stake in the company.
em plo yees o r su b o r d in ates w ith in an
later al co mmu n icatio n in clu d e: Channels and
o rg anizatio n is r ef er r ed to as
techniques for external
d own ward co mm u n icatio n . Th e
communication
fo llo wing ar e ch ar acter istics o f
include:
d own w ar d co mm u n icatio n
• Marketing and
• P eer-t o -p eer Co mmun i cat io n Advertising
• In structio n s an d D ir ectiv es • Co ll ab o r at io n an d Co o r d in at io n • Public Relations
• Feed back o n Per f o r man ce • S h ar i ng o f In f o rmati o n • Customer Service
• Organ izatio n al A n n o u n cem en t • P r o bl em-S o l v in g • Investor Relations
• Settin g Go als an d O b jectiv es • Cr os s -F u n cti o n al Co mmu n i cati o n • Government and
Regulatory
Communications
TEN BENEFITS A
GOOD WRITER CAN
GET
[Link]
COMMUNICATI
ON
• The practice of writing makes
you want to improve your
vocabulary and phrase better
sentences. Writing helps you
communicate better, orally or
in writing itself.
2.
CREATIVITY
• Creative writing is an art.
Writing is a great practice
if you are in any of the
creative fields, or even if
you take it as a hobby.
3. RELIEVES
MENTAL
STRESS
• Writing your thoughts down on
paper is one of the best exercises
to do if you want to clear your
mind and relieve some mental
stress. Putting down emotions in
writing will make you feel at
peace.
4.
IMPROVES
PERSPECTIV
• Writing your schedule or in fact,
Ebetter about your goals and how
old memories can make you think
efficient you are in life. It gives
you a fresh and broader
perspective on your priorities.
Writing often can help you boost
your prioritizing skills.
5.
ACCOMPLISHMEN
• Writing can provide a sense of
T accomplishment, which is a
very empowering feeling to
have, however small it might
be. It can make you feel more
confident and at the very least,
can positively affect your
mood.
6.
SHARPENS
• MEMORY
Writing helps in improving your
memory. It grows stronger the
more you practice. Writing is one
of the best techniques to memorise
things in an orderly form. It also
stores memories and feelings and
brings them back exactly how they
were felt and written
7. MAKES YOU
A BETTER
WRITER
• Writing on takes effort. This
makes writing by hand a tedious
job but bears fruit in the end. It
forces one to slow down and
consider each phrase carefully
while giving a record of the
progress and the edits that one has
made along the way.
8. IMPROVES
HEALTH
• Learning cursive writing helps
with this decoding process and
upgrade hand-eye coordination,
motor skills and other memory
functions. Your immune system
will be strengthened, and your
risk of infection will be reduced
if you write expressively
9. IMPROVES
SELF-
EXPRESSION
• Using your hands to write help
you stop getting tongue-tied. It
teaches you how to expand your
ideas and think about them
thoroughly. Writing by hand takes
longer and allows you to think
about your sentences.
10. HELPS IN
DEEP AND
CRITICAL
THINKING
• Writing is relatively slower,
which enables the mind to
think critically about what
you’re writing. It aids in the
expansion of your thinking and
the formation of links between
ideas.
THE THREE BASIC
PURPOSE OF
BUSINESS WRITING
BASIC PURPOSE OF BUSINE SS W RITING
• To inform
BASIC PURPOSE OF BUSINE SS W RITING
• To persuade or
request
BASIC PURPOSE OF BUSINE SS W RITING
• To build
goodwill
THANK YOU
FOR LISTENING