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Kensington United's Sponsorship Negotiation

Kensington United is a football team looking for a new sponsorship partner after their current deal ends. They are considering partnering with Universal Communications to help increase viewership and profits. Representatives from both companies worked together to negotiate a new four-year contract. They created a win-win deal where Kensington United receives €60 million over four years and player promotions, while Universal Communications gains advertising opportunities and stadium suites. Through teamwork and negotiation, they crafted an agreement beneficial to both sides.

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Maryam AKHARAZE
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15 views7 pages

Kensington United's Sponsorship Negotiation

Kensington United is a football team looking for a new sponsorship partner after their current deal ends. They are considering partnering with Universal Communications to help increase viewership and profits. Representatives from both companies worked together to negotiate a new four-year contract. They created a win-win deal where Kensington United receives €60 million over four years and player promotions, while Universal Communications gains advertising opportunities and stadium suites. Through teamwork and negotiation, they crafted an agreement beneficial to both sides.

Uploaded by

Maryam AKHARAZE
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Example Presentation

By Teacher Johnson
Kensington United is a football team that has been very
successful recently

They have been managed by Marco Conti who has been


helping to train young players since they were in youth
training camps

At the moment, they are near the end of their


sponsorship with another company and are looking to
start a new partnership.

Partnering with Universal Communications would help


increase viewership of the games and increase profit for
the Club.

2
Task
Kensington United needs to negotiate a deal with
Universal Communications

The task is to find a win-win deal for both


companies.

We completed the task by writing down the best-


case and worst-case goals for each company.

We spent time negotiating the deal

3
Kensington United Universal
Communication

4-year Receives €60M + half paid


contract in the first year,
consecutive years only
10M

Advertising Semi-limited
advertising on
clothes and around
the stadium

The solution
Players Players agreed to
Promotions participate in promotes
for UC 15 days each year,
top players promote for
20 days

We think the results of our Perks Each player receives a Receives 2 Stadium
negotiation was a win-win company car and free suits that can hold
travel for holidays up to 20 people,

4
Skills

• Brainstormed different deal packages


• Communication breakdown when we needed to clarify numbers and
information
• Negotiation – to created a good win-win deal

5
Advantages to
Teamwork

• Help with ____________________


• _________ remembered really helpful
negotiation tips
• Together we corrected each other
when we said the wrong thing

6
Thank You!

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