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Nissan's Global Expansion Strategy

Nissan is a major global automaker founded in 1934 in Japan. It is currently the 3rd largest automaker behind Toyota and GM. The document discusses Nissan's electric vehicle, the Nissan Leaf. It provides an analysis of Nissan's market situation, including competitors and factors influencing buyer power. It also profiles the Leaf, describing its advantages of zero emissions and range, as well as disadvantages like limited range and long charging times. In conclusion, it recommends Nissan continue international expansion of the Leaf given high competition in automotive industry and increasing demand for electric vehicles.

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Daksh Aggarwal
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15 views10 pages

Nissan's Global Expansion Strategy

Nissan is a major global automaker founded in 1934 in Japan. It is currently the 3rd largest automaker behind Toyota and GM. The document discusses Nissan's electric vehicle, the Nissan Leaf. It provides an analysis of Nissan's market situation, including competitors and factors influencing buyer power. It also profiles the Leaf, describing its advantages of zero emissions and range, as well as disadvantages like limited range and long charging times. In conclusion, it recommends Nissan continue international expansion of the Leaf given high competition in automotive industry and increasing demand for electric vehicles.

Uploaded by

Daksh Aggarwal
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SDM

NISSAN

ANOOP KUMAR M – EMBA22002

DAKSH AGGARWAL - EMBA22006


•Company Overview
•Company Situation Analysis
•Founded in 1934 by YoshisukeAikawain
Japan.
•They are actively present in more than 100
countries across global.
•They are third largest auto motive
manufacturer only behind Toyota and GM
motors.

•Vision:
•Enriching people’s lives.
Company Situation
Analysis
International Involvement
Competitors
Toyota
Honda
General motors

• Methods of international involvement


• Organization of international function
• International experience
•Company Situation Analysis
•Industry Analysis
•Threat of new entrants:LOW
•Existing corporations
•High investmentand influence
•Legislative and govt dealing knowledge

•Threatof substitutes: LOW


•High functionality
•Public transport threat

•Determinant of Buyer Power: Medium


•Price main influence on purchase
•Envt concerns increase
•Increased bargaining power in future

•Competitive rivalry : VERY HIGH


•Existing manufacturers
•Manufacturers of non e. cars

•Determinant of Supplier Power: HIGH


•Constant updations of parts
•Constant power shift towards supplier
•Value chain integration
•Target Market Profile
•Company Situation Analysis
•Describe the end user of the product

•- High income earners,


•- Both female and male drivers,
•- Early adopters
•- Highly educated
•b) Compare and contrast the end users in the foreign and domestic markets.
•Targeting urban areas.
•Creating relationship with government to create infrastructure.
•Educate the society about the awareness of Zero emission.
•Allowing European countries to give subsidies on electric cars.
•Adding features according customer feedback.
•Reducing cost through local production.
Product Profile

• Advantages
• real zero emissions of powertrain and platforms
• economy, consumers can afford prices
• unique design models
• the world's leading cruise mileage - 160 km
• the advanced vehicle intelligent information
system, is the escort vehicle

• Disadvantages
• Short range on a battery charge
• Electric cars the actual load is low
• It takes too much time to charge the battery
Nissan being one of the key players in
Conclusion & Recommendations
the automotive industry has a global
(Should you internationalise?)
presence

Nissan leaf being a zero emission vehicle


The competition rivalry in the industry is is already present in 35 countries and it
high and there is an increasing concern is in its growth stage expanding in other
of going green countries. With all this discussion , we
believe Nissan is ready to expand

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