A PRESENTATION ON DIRECT MARKETING OF MAGAZINES AND RESEARCH ON READABILITY OF MAGAZINES
THE
A T TIMES
OF INDIA
K.N.V. Institute of Business management, Rajkot.
Presented by Dipak R. Devani [Link].107230592004 Guided by Mr. Akhilesh Shukla Assistant Professor
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Gujarat Technological University
INDUSTRY OVERVIEW
INDIAN PRINT MEDIA
India has a vast array of print media with thousands of magazines and newspapers in circulation. India has a lot of regional newspapers and magazines in number of different languages. The Indian print media segment primarily comprises newspapers and magazines publishing.
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HISTORY OF INDIAN PRINT MEDIA
Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal Gazette from Calcutta.
Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the 4/28/12 Bengal Gazette in January, 1780. In 1789, the first
James Augustus
COMPANY OVERVIEW
Bennett, Coleman and Co. Ltd.
Type Industry Founded Private Broadcasting, Publishing, Media, Internet, Entertainment Mumbai, India(November 3,1838)
Headquarters New Delhi Key people Products Employees
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Indu Jain (Chairman) , Samir Jain (Vice chairman) Films, Television, Magazines, Newspapers, Books, Websites 7000
Journey of The Times Group
1838- The first edition 1952- Filmfare magazine 1959- Femina magazine 1961- The Economic Times 1999- Radio broadcasting business 2009- ET Now Business news channel
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MISSION OF THE TIMES OF INDIA
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There are various locations of Times Of India in India. In Gujarat, there are four Major cities are covered mainly for publishing centre and marketing offices. The Ahmadabad Branch was established in 1962 with launch of The Times Of India Edition. Ahmadabad Branch is the main branch among the other branches of Gujarat.
TIMES OF INDIA BRANCH AHMEDABAD
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LEADING MAGAZINES OF TIMES GROUP
1. 2. 3. 4. 5. 6. 7. 8.
FEMINA FILMFARE TOPGEAR GOOD HOMES HELLO! GRAZIA THE ECONOMIST LONELY PLANET
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SWOT ANALYSIS
STRENGTHS
Very Strong Brand Distribution Network
WEAKNESSES
The lack of efforts Quality
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OPPORTUNITY
International exposure Uncovered parts
THREATS
Competitors Use of electronics media
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LITERATURE REVIEW
William S. Gray (May, 1947)
His study reflects total progress and preferences of consumers or customers towards reading habits and there are enormous changes in readability because of international exposure of media, changes in contents, use of material in the paper, etc.
Mark
N. Popovichs (1983-1993)
The investigator draws on the comments of mass media investigators to call for a redirection in magazine 4/28/12 research techniques which will combine media content
RESEARCH METHODOLOGY
RESEARCH PROBLEM
To know about the total readability of various magazines in Ahmadabad city
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RESEARCH OBJECTIVES
To
collect opinion and responses of the perspective customers in order to understand the interest regarding magazines.
find out an image and market share regarding times group magazines in the minds of 4/28/12apt generation, specifically youngsters and
To
SCOPE FOR FUTURE RESEARCH
Subscriber can easily take decision to subscribe magazine or not through this study. From this study report the management of The Times of India can know the strength and weakness of there magazines and take suitable action for the improvement . The management student get basic idea from this report for the further research or study.
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DATA ANALYSIS AND INTERPRETATION
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FINDINGS
CONCLUSION
On
the basis of my analysis of all the data that I have collected from readers, I reached at following results
prefer general magazines and business related magazines more than other magazines because a general magazine covers all aspects. 4/28/12
People
SUGGESTON
On the basis of analysis of data, there are some recommendations to magazine division of the Times group at Ahmadabad branch. There is need of more promotional efforts in the city to cover more market. There are many areas in the city where people do not have any idea about Times groups magazines. So, those areas can be covered by giving advertisement in radio mirchi.
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BIBLIOGRAPHY
[Link]
details
[Link] http://
of India
[Link]/india group
times
[Link] http://
[Link]/wiki/The Times group
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THANK YOU
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