FORECASTING
MICHELLE ANN BALDOZA
SHARRA MAE VILLAFLOR
Forecasting
Is the process of making predictions of the future based on past and present data. This is most
commonly by analysis of trends. A commonplace example might be estimation of some variable of
interest at some specified future date. Prediction is a similar, but more general term.
FORECASTING HORIZONS
• Long term forecasting tends to be completed at high levels in the organization. The time frame is generally
considered longer than 2 years into the future. Detailed knowledge about the products and markets are required
due to the high degree of uncertainty.
• Medium term forecasting tends to be several months up to 2 years into the future and is referred to as
intermediate term.
• Short term forecasting is daily up to months in the future. These forecasts are used for operational decision
making such as inventory planning, ordering and scheduling of the workforce.
Understanding the importance of forecasting methods vs forecasting
types
When looking at forecasting types, they help identify the target you’re pursuing.
Whereas a forecasting method is how you gather and identify that information and
data.
The common approaches to forecasting methods
There are several forecasting techniques, the data you use to compose your forecast
falls within two general categories.
QUANTITATIVE QUALITATIVE
Quantitative forecasting focuses on structured data, statistical analysis, and
experiments.
Qualitative forecasting uses unstructured data. This is because it relies on interviews,
surveys, and observations.
What is the importance of forecasting?
Forecasting allows your company to become proactive in directing its future. By
aggregating and analysing past data, predictions can be made about future trends and
changes. While possible to create forecasts without any historical data, being able to
add in as many details as possible will make forecasts more accurate.
Understanding how the importance of forecasting can
benefit your business
Forecasting helps to set goals and plan ahead
Having accurate data and statistics to analyze helps businesses to decide what amount of
change, growth or improvement will be determined as a success
A forecast helps businesses budget
While a budget quantifies the expectation of revenues that a business wants to achieve over
a period, a forecast is different.
Forecasts help anticipate change within the market
By having insight into not only current data but projections of what could happen in the
future, businesses can make better adjustments.
What can an effective financial forecast do for your
business?
No matter your company’s size or industry, financial forecasting in business can:
• Serve as the foundation for budgeting decisions due to data-driven insights
• Show that your organization has a plan and is prepared for unforeseen events that
may impact revenues and budgets
• Help measure the effects of making material financial decisions
• Prepare a company for the best and worst-case scenarios
• Establish control and raise awareness of a broad range of variables that can have
short- and long-term impacts
• Keep decision-makers aware of potential events that could impact performance
• Prepare companies for increases or decreases in demand
THANK YOU!!!