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Overview of Advertising Layout Types

The document provides information about advertising layouts, including definitions, components, functions, and types of layouts. It defines layout as the overall structure and arrangement of advertising copy elements. The main components of layouts are described as including headings, body copy, images, logos. Common types of layouts outlined are Mondrian, multi-picture, split, frame, circular, picture window, comic strip, and cartoon layouts. The steps in designing an advertising layout are given as thumbnail sketches, rough layout, comprehensive layout, dummy, mechanical paste up, and approval.

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52 views10 pages

Overview of Advertising Layout Types

The document provides information about advertising layouts, including definitions, components, functions, and types of layouts. It defines layout as the overall structure and arrangement of advertising copy elements. The main components of layouts are described as including headings, body copy, images, logos. Common types of layouts outlined are Mondrian, multi-picture, split, frame, circular, picture window, comic strip, and cartoon layouts. The steps in designing an advertising layout are given as thumbnail sketches, rough layout, comprehensive layout, dummy, mechanical paste up, and approval.

Uploaded by

nikitaneha0603
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PYRAMID COLLEGE OF BUSINESS

AND TECHNOLOGY

 Presentation on : Advertisement Layout


 presented to : Dr Amrjeet singh
 Presented by: Lakshmi bangar
 Designation: Student
ADVERTISING LAYOUT
 LAYOUT IS A PLAN, ARRANGEMENT OVERALL
STRUCTURE BLUEPRINT OF ADVERTISING [Link]
ARRANGE HEADLINES, SUB -HEADLINES ,
SLOGANS IDENTIFICATION
MARKS,BOXES,TEXTBODY ,BLIRBS CLOSING IDEAS
ERC.., IN A SYSTEMATIC MANNER.
 ADVERTISING LAYOUT IS A WRITTEN OR SPOKEN
MESSAGE WHICH THE ADVERSTISER WANTS TO
COMMUNICATE TO ITS TARGET AUDIENCE
THROUGH AND TYPR OF ADVERTISEMENT.
FUNCTIONS OF ADVERTISING LAYOUT

 ASSEMBLING  GUIDE TO THE


DIFFERENT PLANS COPY SPECIALISTS

 OPPORTUNITY OF  SPECIFICATION OF
MODIFICATION COSTS
COMPONENTS OF ADVERTISING LAYOUT

 BACKGROUND  COMPANY LOGO


 OARDER  PRICE
 CAPTION  PRODUCT
 COUPON  SLOGAN
 BODY COPY
 SPACE
 CREATIVITY
 DECORATION
 SUB HEADINGS
 HEADING
 TEXT
 ILLUSTRATION  TRADE MARKS
 SIGNATURE  COLOUR
 ONE SECOND TEST
TYPES OF ADVERTISING LAYOUT
 MONDRIAN  MULTI PICTURE
LAYOUT: IT LAYOPUT:- THIS
REFERS TO THE LAYOUT IS DIVIDED
FORMS: INTO VARIOUS
SQUARRE,LANDSC SECTIONS OR THEMES
APE,PORTRAIT,WH IN A SAME SHAPE
ERE EVERY FIELD SUCH
IS PARALLEL TO ASRECTANGLE,SQUA
PRESENTSTION . R, CUBE,ETC.
 SPLIT:- THIS TYPE  FRAME:- WHEN
OF LASYOUT ALAYOUT HAS
LOOKS AS IF THE ABORDER IT IS
PAGE WERE CALLED FRAME AD.
DIVIDED INTO
SECTIONS IT CAN
BE SPLIT
VERTICALLY,HORI
ZONTALLY AND
CAN BE BROKEN
INTO TWO OR
MORE SECTIONS.
 CIRCUS:-CIRCUS  PICTURE WINDOW
LAYOUT DOES NOT LAYOUT:- A VERTICAL
IMPLY STANDARD LAYOUT STYLE
LAYOUT. IT REFERS CHRACTERIZED BY A
TO THE IRREGULAR LARGE PICTURE AND
COMPONSATION OF THE TOP WITH A
ELEMENTS. HEADLINES AND
BODY COPY BELOW.
 COMIC STRIP  CARTOON:-IN THIS
LAYOUT:- IT LAYOUT CARTOON
FOLLOWS THE CARTOON TYPE
PATTERN OF THE ILLUSTRATIONS AND
COMIC STRIP WITH MATCHING COPY IS
THE USE OF USED TO ATRACT
SEQUENCE OF ATTENTION.
DRAWINGS.
DESIGING OF ADVERTISNG LAYOUT
TUMBNAIL SKETCHES

ROUGH LAYOUT

COMPREHANSIVE

DUMMY

MECHANICAL (PASTE UP)

APPROVAL
THANK YOU

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