Lesson 3: Social,
Political, and
Cultural Change
THEN OR NOW?
Title text Title text Title text Title text
CULTURAL
CHANGE
Cultural Change
CHANGE OCCURS WHENEVER
DEVELOPMENT AND NEW
DISCOVERIES TAKE PLACE.
Culture, as dynamic as it can be, is
both inherently prone and
resistant to change. This would
mean that some parts of culture
may easily change, while some do
not.
CULTURAL CHANGE
CULTURE LOSS
INVENTIONS Culture loss refers to the HABITS AND TRAITS
obliteration of old Habits are prevailing dispositions
Inventions occur when that emphasize a person’s
culture, specifically when
things or concepts are character or behavior. Meanwhile,
new technologies and
put together and result traits contribute to behavioral
knowledge about certain consistency over time and
into something that
cultural processes are behavioral stability across
becomes useful. formed. situations.
CULTURAL CHANGE
The user can demonstrate on a
projector or computer, or print the
presentation and make it film
The user can demonst
rate on a pojector
or computer, or print th
e presentation
and make it film
CULTURAL
PROCESS
Diffusion, Acculturation, or
Transculturation.
Diffusion
• This is the movement of one idea, belief, or
value system from one culture to another.
• Traits may be adapted by the new culture,
but meanings and connotations may differ
from one society to another.
Acculturation
• This is the large-scale diffusion of traits and
culture that occurs over a long period of time.
• Alien traits are usually adapted by less-
powerful societies because dominant
societies have more economic and political
power over them.
Transculturation
• This occurs when an individual relocates
and adapts the cultural practices of the new
environment.
• Operating at the micro-level, this has less
impact but could pose societal threats to
cultural preservation when done at a macro-
level.
Ethnocentrism
the belief that one culture is superior
or more dominant than others.
SOCIAL AND
POLITICAL
CHANGE
In Sociology, social change refers to the
alteration of mechanisms in a social structure.
This process is characterized by changes in
social organizations, cultural symbols,
patterns of behavior, and value systems.
Throughout the history of the social sciences,
sociologists have tried to provide models of
social change.
Perhaps one of the most
well-known and widely
used is the structural-
functionalist model that
emphasizes the
importance of various
social structures in
developing and driving
change at both the
individual and societal
levels.
Mahatma Gandhi (1869 – 1948)
was an Indian activist, lawyer,
politician, and writer who led the
nationalist movement against the
British rule in his country.
Gandhi, even up to this day, is
internationally known as the
purveyor of nonviolent protest—
satyagraha—in achieving social
and political change.
THANK
YOU!