MakeMyTrip.
com
[Link], India’s leading online travel company was founded
in the year 2000 by Deep Kalra. Created to empower the Indian
traveler with instant booking and comprehensive choices, the
organization began its journey in the US-India travel market. It aimed to
supply a variety of best-value products and services along-side cutting-
edge technology and dedicated round-the-clock customer support. In
2000, MakeMyTrip started its services in the US.
Headquartered in Gurugram, Haryana, the firm provides online travel
services including flight tickets, domestic and international holiday
packages, hotel reservations, rail, and bus tickets.
In online travel bookings, MakeMyTrip rules with nearly 42% of
the market share, as per the market intelligence firm KalaGato.
GoIBIBO follows at 33%. The likes of Oyo, Cleartrip and Yatra are
distant rivals, each capturing less than 10% of the market.
PRODUCT
MakeMyTrip is one of the leading travel booking website in India,
offering variety of services to its users. It offers travel and tour packages
for both domestic and international destinations. The company’s services
and products include:
1. Booking air tickets, rail tickets, bus tickets
2. Hotels, packages
3. Car hire, and
4. Ancillary travel requirements, such as visa processing and facilitating
access to travel insurance.
The main business model is to supply consumers, different packages at
different rates and features and supply them with optimum offerings as
per their requirements. The services are accessed through application or
website which provides the ease to consumers by providing one stop for
all travelling needs.
PRICE
PLACE
PROMOTION
Majority of MakeMyTrip’s promotion of is done through digital marketing
and digital media platforms online utilizing its platform and through social
media like other travel portals, Facebook, Instagram, YouTube etc
Some of the television commercials and TV Ads and newspaper
advertisement have been carried out and promoted to reach wider range of
audience.
MakeMyTrip also makes use of its promotional offers in terms of discounts,
coupon codes, seasonal offers, online payment offers and special services to
premium users to make better brand awareness and ensure success in
business.
Awareness regarding MakeMyTrip is spread by word of mouth, online ads,
social media marketing, digital marketing, television commercials,
newspapers etc. Effective communication is focused on by excellent
customer service during cancelling bookings, bookings, printing e-tickets etc.
Political
Environment
Economic Environment
MakeMyTrip Limited can use country’s economic factor such as
growth rate, inflation & industry’s economic indicators such as
General Entertainment industry growth rate, consumer spending etc.
to forecast the growth [Link] travel firm MakeMyTrip said it
is looking at the hotels and accommodations segment to contribute
around 70 per cent to its overall revenue by the end of 2022.
Covid-19 has made a huge decrease in the company’s profit as due to
lockdown there is no travel between states or countries. Even Deep
Kalra(CEO, MakeMyTrip) gave a statement that he is witnessing a
slowdown in the economy and travel industry .It will have a negative
impact on the industry in the coming years and also the lockdown has
already seized all business opportunities for this year.
Social
Environment
Technological
Environment
Environmental
Legal
Environment
THANK YOU