PRESENTATION FOR :
START-UP MANAGEMENT
Topic:
Solar energy as a source of energy for India.
Establishing of solar panels and products manufacturing plant.
Company name: SPECTRUM
Address: PANIPAT, HARYANA-132103
Website: [Link]
Made by:
Anuj agarwal
Aditya aman singh
Dev rohilla
Sumanth marwah
EXECUTIVE SUMMARY
•Current Situation - Electricity crisis.
•Use of UPS / Generators leads to high
•utility bills.
•Our aim is to reduce expenditures on light and ensure savings on replacement costs.
•Solar energy is freely available without caring for utility expenses.
•No import duty on solar chips –
•reduction in expenses.
INTRODUCTION
Solar panel is rapidly gaining huge market acceptance all over the globe because of how effective and useful it
has become to people. Solar panel is simply a device that helps convert sunlight into electrical energy and store
solar energy has become one of the most reliable sources of power supply especially in the operation of lifts in
commercial buildings. The market for solar panels is increasing and it is still open for new investors to come in.
According to 2019, lowest cost for solar panels manufacturing country is INDIA.
And in 2019 INDIA’s consumption of solar energy was ranked third in the world. The government had an initial
target of 20 GW capacity for 2022, which was achieved four years ahead of schedule in 2018.
TABLE OF CONTENTS
• Title
• Executive Summary
• Introduction
• Toc
• Business decription
• Product and services
• Business structure
• Market analysis
• Marketing mix
• Financial plan
• management plan and operational plan
• Exit strategy and conclusion
BUSINESS DESCRIPTION
• Business name: SPECTRUM PVT LTD.
• Mission: Provide customers with quality solar products such as batteries, rooftop panels, lamps,
lights.
• Vision: Reduce carbon footprint of INDIA in the world.
• Nature of business: Manufacturing
• Ownership: Partnership
• Market potential: Grew by 3% last year in INDIA and government has brought new schemes to
produce more 20 GW.
OUR PRODUCT AND SERVICES
• Spectrum solar plant was established with the aim of maximizing profits in the Solar Panel
Manufacturing industry.
• We want to compete favorably with the leading solar panel manufacturing plants and of course solar panel
installation, maintenance and repair companies in india.
PRODUCT AND SERVICES
• Manufacture solar panels
• Manufacture solar cells
• Silicon modules and cells
• Batteries, Lamps.
• Other related solar panel installation, maintenance and repair services
• Solar powered cookers ( for future development in rural area)
OUR BUSINESS STRUCTURE
• SPECTRUM Solar plant, is a solar panel manufacturing company that intends
starting small in Panipat and NCR,India but hopes to grow big in order to
compete favorably with leading solar panel manufacturing companies on a
global stage.
• We are aware of the importance of building a solid business structure that can
support the kind of world class business we want to own.
• At SPECTRUM Solar Technology we will ensure that we hire people that are
qualified, hardworking, creative, customer centric and are ready to work to
help us build a prosperous business that will benefit all the stakeholders.
MARKET ANALYSIS
•The Solar Panel Manufacturing industry is indeed a large and growing industry especially in countries such as China,
Japan, South Korea, India, Malaysia, Russia and the united states of America.
• Technological advancements in solar panel construction will definitely lead to a greater supply of low-cost panels,
making solar panels more accessible for individual consumers, also increasing demand.
•In INDIA the market is growing at a steady rate within the societies, with growing concern for global warming. And
since INDIA has the ability to produce these PV cells at lowest cost than any other country demand will only increase
because of its cost effective manufacturing.
•Government has provided with CFA( CENTRAL FINANCIAL ASSISTANCE) in on-grid and off-grid system.
like-
Pradhan mantri kisan urja suraksa evam uttam maha abhiyaan,
Atal Jyoti Yojna,
To develop Carbon Free Islands by phasing out use of diesel for generation of electricity and to contribute to the National
Action Plan.
To promote off grid solar pressure cooker, space heating for industrial and resident.
•GOVERNEMNT OF INDIA completed plan to complete 20gw of solar power plant 4 years ahead of time.
TARGET MARKET:
Banks, Insurance Companies and other related Financial Institutions
Corporate Organizations
Manufacturers and Distributors
Real Estate Owners, Developers, and Contractors
Research and Development Companies
Schools (High Schools, Colleges and Universities)
Hotels
Sport Facilities
Religious Organizations
Branding and Advertising agencies
Households
Competition :
• Vikram solar
• Waaree energies
• Tata power solar
• XL energy ltd
• Alpex solar
• Bharat heavy electrics ltd
• ICOMM tele ltd
Marketing plan:
Identifying customer’s need and wants and ends with their satisfaction.
Marketing objective is to place the name of the company inside their minds( positioning ) by forming a sustainable
long lasting fruitful relationship and provide with best services.
Product: solar panels for rooftop residential and for commercial use
solar batteries and inverters
solar lamps, and LEDs
solar pressure cooker ( after establishment)
And
maintenance and repair services.
Solar panels around the world have life span of average 25 years and
can be installed in on-grid system and off-grid system.
Place: For manufacturing suitable land and physical layout will be laid out after acquiring land
under government regulations and the optimal layout with flexibility for future expansion and
growing technology in solar technology.
For distribution company will opt for outsourcing will four layered-
Company>> C&F AGENT with SUITABLE distance that product can
reach at 3,4 day notice>> from the distributor>> retailer>> consumer.
PRICING:
Keep the prices of our products and services below the average market rate for all of our customers
by keeping our overhead low and by collecting payment in advance from major distributors and
corporate organizations who would hire our services.
In addition, we will also offer special discounted rates to all our customers at regular intervals. Free
installation .
PROMOTION:
Place adverts on both print (newspapers and magazines) and electronic media platforms.
Sponsor relevant community based events / programs
Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube,
Google + et al to promote our services
Install our Bill Boards on strategic locations all around Corpus Christi – Texas
Engage in roadshow from time to time in targeted neighborhoods
FINANCIAL PLANNING
Management plan and operational plan:
Number of worker in total: 50 in plant
Quality assurance: 1. Short circuit current (Isc)
2. Open circuit voltage (Voc)
3. Maximum Power Point Current (Imp)
4. Maximum Power Point Voltage (Vmp)
5. Power at maximal power point (Pmax)
6. Fill factor (FF)
Proper Stock management
The basic production process in productin line are :
1) Preparation
2) Soldering cells
3) Cutting materials
4) Laying components
5) Laminated components
6) Loaded box
7) Testing
8) Quality Tests
9) Ware instock
Figure contains plan and machinery requiremnets
And based on this technicians and workers of suitable skills to
work on individual machine will be hired and some will also be
given training.
Electric engineers will be preferred for the critical parts of
testing and research and development after the company has
expanded.
• IN VIEW OF THE ABOVE, WE HAVE DECIDED TO HIRE QUALIFIED AND
COMPETENT HANDS TO OCCUPY THE FOLLOWING POSITIONS;
CHIEF EXECUTIVE OFFICER
PLANT MANAGER/HEAD, TECHNICAL SERVICES
HUMAN RESOURCES AND ADMIN MANAGER
SALES AND MARKETING EXECUTIVE
ACCOUNTANT
PLANT TECHNICIANS (SOLAR PANEL INSTALLATION, REPAIR AND 7MAINTENANCE
ENGINEERS / TECHNICIANS
CLIENT SERVICE EXECUTIVE
Job Roles and Responsibilities
1. Chief Executive Officer – CEO:
•Escalates management’s effectiveness by recruiting, selecting, orienting, training,
• coaching, counseling, and disciplining managers; communicating values, strategies,
and objectives; assigning accountabilities; planning, monitoring, and appraising job
results; developing incentives;
•Responsible for fixing prices and signing business deals
•Responsible for providing direction for the business
Responsible for signing checks and documents on behalf of the company
• Assesses the success of the organization
• Reports to the board
2. Plant Manager/Head, Technical Services
Supervises the smooth running of the plant
Attends to issues as project manager of the organization; works directly with
employees
Develops strategic plan by studying technological, and financial opportunities;
presenting assumptions; recommending objectives
Maintains quality service by establishing and enforcing organization standards
3. Human Resources and Admin Manager
Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
Designs job descriptions with KPI to drive performance management for clients
Regularly hold meetings with key stakeholders to review the effectiveness of HR
Policies, Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products.
Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
Responsible for arranging travel, meetings and appointments
4. Sales and Marketing Manager
Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
Models demographic information and analyze the volumes of transactional data
generated by customers
Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
Responsible for handling business research, market surveys and feasibility studies for
clients
5. Accountant/Cashier:
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects;
conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for
one or more properties.
6. Plant Technicians (Solar Panel Installation, Repair and Maintenance Engineers
(2) and Technicians (8))
Works with the team of engineers in manufacturing solar panels, solar cells, silicon
modules and cells, thin-film modules and cells and other modules and cells
Handles solar panel and accessories installation, solar tracking panel installation,
ground mounted panel installation, fixed rack panel installation, and monitoring
services
Handles other related solar panel installation, maintenance and repair services as
requested by clients
7. Client Service Executive
Welcomes clients and potential clients by greeting them in person or on the telephone;
answering or directing inquiries
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides
the client with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
RISK FACTORS
CHANGING TECHNOLOGY
UNSKILLED LABOUR
IN DISTRIBUTION
GOVERNMENT FACTOR IS LESS RISKY BECAUSE GOVERNMENT OF INDIA IS FUNDING
HEAVLY IN RENEWABLE SOURCE OF ENERGY.
Exit strategy:
Sell it
Merger and acquistions
Liquidation
Buy out
Conclusion:
THE DEMAND IS STEADYILY GROWING ININDI OF PV CELLS AND DUE TO GOVERMENNT
INITIATIVES AND FUNDING, WHEN PEOPLE WILL HAVE KNOWLEDGE OF THESE
INITIATIVES, THEY WILL TRY TO TAKE DVANTAGE OF IT.
AND FOR THE MARKET PRECENCE COMPANY WILL INSTALL BEST MARKETING TEAM
WHICH REACHES PEOPLE TEACHES THEM ABOUT THE NEED OF RENEWABLE RESOURCE.
FOR SURVIVAL WE WILL FOLLOW PRICING BELOW AVERAGE TO REACH THE CUSTOMERS
AND SURVIV AL LOW PROFIT MARGINS.
AND EXPAND SLOWING WITH EACH FINANCIAL YEAR.
SOON, WITH OUR TEAM’S EEFORT WE WILL BECOME ONE OF LEADING MANUFACTURER
AND SUPPLIER OF THE COUNTRIES SOLAR NEEDS.