ALL ABOUT CRUISE LINERS

SCOPE
CRUISE INDUSTRY
CRUISE LINE
CLASSIFICATION
TYPES
What is the Cruise Industry?

◦ The cruise industry refers to all businesses that are involved with facilitating pleasure voyages
via the use of cruise ships. This would include cruise operators and cruise lines, as well as
businesses that are involved with the manufacture of cruise ships. In addition, it includes
certain entertainment companies specializing in cruise entertainment.
◦ In many ways, the cruise industry also shares similarities with the hotel industry, as
accommodation is provided on board. This means that the people hired to work within the
cruise industry are diverse, including cruise ship crew members, service staff, entertainers and
even specialist cruise ship hotel managers
What is a Cruise Line?

◦ What is a Cruise Line?

◦ ‘Cruise line’ is the name given to a company that operates cruise ships and sells cruises to paying customers.
Within the price of a cruise, customers can typically expect a cabin on the cruise ship, some form of entertainment,
access to food (sometimes on an all inclusive basis) and for the ship to travel on a set route.

◦ With this in mind, global cruise lines operate in a unique space, where they are part of the travel industry, part of
the entertainment industry and part of the leisure industry, while also implementing elements of hotel management.

◦ It is important to understand that cruise ships and cruise lines are regarded as being separate from passenger ships
and passenger lines. The key distinction between the two is that cruise lines offer round trips, with the core focus
being pleasure, whereas passenger lines are primarily focused on travel from one location to another.
On-board facilities Most modern
cruise ships feature the following
facilities:
⚫ Casino
⚫Spa
⚫ Fitness center
⚫ Shops
⚫ Library
⚫ Theatre with Broadway-style shows.
⚫Cinema
⚫ Indoor and/or outdoor swimming pool with water slides.
⚫ Gym
⚫ Clubs
⚫ Basketball courts
⚫ Tennis courts
⚫ Pool tables
⚫Buffet restaurant
⚫ Specialty restaurant
• Cruise Line Classification Within the
Cruise Industry
While different cruise lines operate with different business
models, they can generally be categorized according to the four
main classifications, which are as follows:

.All Inclusive Cruises

.Luxury Cruises
.Budget Cruises
.Low Budget Cruises
All Inclusive Cruises
All inclusive cruises tend to be regarded as the top of the range
option, offering high-quality services, which are fully included
with the price of the cruise package. These services will
typically include food, drinks and quality entertainment.
Examples of cruise lines that offer all inclusive cruises include
Seabourn Cruise Line and Celebrity Cruises. Ships will
typically hold between 100 and 800 passengers.
Luxury Cruises
Luxury cruises tend to offer high-quality services, similar to
what you might expect from an all inclusive cruise, although
some of those services will not all be included with the price of
the cruise itself. Within this category, the cruise ships used are
generally modern, and customers are attracted with the promise
of comfortable cabins and excellent facilities. Examples of
luxury cruise lines include Dream Cruises and Crystal Cruises.
Budget Cruises
Budget cruises are often ideal options for families or people
looking to go on a cruise for the first time. They represent a
more affordable option than either all inclusive or luxury cruises
and also tend to be shorter in duration, while being more
focused on specific parts of the world. The ships may cater for
upwards of 1,000 passengers and will usually be slightly older.
Examples of budget cruise lines include P&O Cruises and
Disney Cruise Line.
Low Budget Cruises
The most affordable of all the cruise classifications, low budget
options are designed to appeal to customers primarily on the
basis of pricing. In order to reduce costs and optimize revenue,
cruise liners adopting a low budget model will tend to provide
fewer services and the quality of those services may not be as
high. Generally, the cruise ship itself will be large, catering for
up to 3,000 passengers, while cruises tend to last less than 10
days.
Types of Cruises Within the Cruise Industry

.Ocean Cruises
.River Cruises
.Food & Wine Cruises
.Family Cruises
.Romantic Cruises
.Luxury Cruises
.Adventure Cruises
Ocean Cruises
Ocean cruises will typically travel between different islands,
making use of large cruise ships, which are usually capable of
carrying thousands of passengers at once. As a result, they are
ideal for people seeking busy cruises, with plenty of people to
talk to. These cruises may be aimed at different demographics,
but will have hotel-like facilities, often including pools and
shops. Entertainment options on an ocean cruise are also likely
to be extensive.
River Cruises
As the name suggests, river cruises travel along rivers, rather
than across oceans, meaning they usually remain in one country,
or at least one region. The cruise ships are significantly smaller
than the largest ocean cruise liners and, as a result, some of the
facilities and entertainment options may also be scaled down.
They are often all inclusive, can be more relaxing – due to
travelling on stiller waters – and are sometimes seen as less
‘hectic’.
Food & Wine Cruises
Cruises that are focused on food and wine will place far less of
an emphasis on entertainment options and facilities, instead
prioritizing high-quality cuisine and an excellent wine selection.
For this reason, they are ideal for cultured traveler's, looking to
relax and unwind. In addition, they can often serve as an
educational experience too, with the provision of cookery
classes, wine tasting sessions and lessons on the best wines to
pair with certain foods.
Family Cruises
Intended to provide something for the whole family, these
cruises will often be busy and will provide a range of
entertainment options throughout each day, catering for
different age groups. They may offer facilities like creches or
children’s clubs and they may or may not be all inclusive.
Different family cruises may be aimed at slightly different age
ranges and it can be important to check this, as some will also
have a minimum age limit
Romantic Cruises
Aimed at couples, or even at singles looking to find love,
romantic cruises tend to be much less busy than family or ocean
cruises, giving couples time and space to enjoy each other’s
company. Entertainment and dining options are tailored to
create a romantic atmosphere aboard the ship and most of these
cruises are adult-only, avoiding the need to provide facilities for
children. Some companies also specialize in offering cruise ship
weddings and honeymoons.
Luxury Cruises
Luxury cruises are designed for those who are willing to spend
more money for the best possible experience. They tend to take
place on smaller boats and are more exclusive, meaning they are
less busy than family options. Cabins will usually be larger, the
facilities on the boat will typically be higher in quality and
service will be more personalized, sometimes including
personal butlers. In many cases, they will be all inclusive.
Adventure Cruises
For people who are more interested in natural beauty and exploration,
adventure cruises can be the ideal choice. They will usually have far
fewer on-boat entertainment options, instead prioritizing travel to
interesting locations during the voyage. These destinations can range
from remote and picturesque islands, to much busier locations, where
those on board can potentially participate in outdoor activities, like
scuba diving or jet skiing.
6 Biggest Companies Within the Cruise Industry
.CarnivalCorporation & PLC
.Royal Caribbean International
.MSC Cruises
.Disney Cruise Line
.Norwegian Cruise Line
.Genting Hong Kong
Carnival Corporation & PLC

Carnival Corporation & PLC is one of the biggest cruise companies within the cruise industry.
Carnival Corporation & PLC was founded in 1972 and is comprised of Carnival Corporation,
which is based in the United States, and Carnival PLC, which is based in the United Kingdom. Its
brands include: Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn Cruise
Line, Cunard, AIDA Cruises, Costa Cruises and P&O Cruises.

Widely recognized as the largest cruise company in the world, Carnival Corporation & PLC has a
combined fleet size of more than 100 cruise ships. The Carnival Cruise Line brand carries around 5
million passengers each year. In total, it is estimated that all of the Carnival Corporation & PLC
brands cater for around 12 million annual cruise guests.
Royal Caribbean International
Another large cruise company within the cruise industry is Royal Caribbean
International. Founded in 1968, Royal Caribbean International is often cited as the
second-largest cruise line in the world, catering for around 5 million passengers
each year. Its parent company, Royal Caribbean Cruises, also owns the Celebrity
Cruises and Azamara Club Cruises brands, attracting an additional one million
annual passengers.

The main Royal Caribbean International cruise line operates with a fleet of 26
vessels and this includes the four largest passenger ships of any kind in the world,
including the ‘Symphony of the Seas’ ship, which is recognised as the world’s
largest passenger ship, when measured by gross tonnage.
MSC Cruises

MSC Cruises is a sub-division of the wider Mediterranean Shipping Company, and

functions as a cruise line. The company was founded in 1989, has its headquarters
in Geneva, Switzerland, and is one of the largest employers in the entire cruise
ship industry, providing jobs for in excess of 23,000 people in total.

The cruise line operates with a fleet of 17 vessels, with plans in place to increase
this to 25 ships over the course of the next decade. It is estimated that around 3
million passengers board MSC cruise ships each year and the company provides
services to more than 200 destinations, spread across five different continents.
Disney Cruise Line

Founded in 1996, with its headquarters in Celebration, Florida, the Disney Cruise
Line is owned by the Walt Disney Company. The cruise line accounts for more
than two percent of the global cruise market, both in terms of revenue and
passengers served, and the company operates a terminal at Port Canaveral, in
Florida.

In total, the Disney Cruise Line possesses a fleet of four ships. Disney Magic is the
oldest ship, having entered service in 1998, while Disney Dream and Disney
Fantasy, introduced in 2011 and 2012 respectively, are the joint largest. The cruise
line also owns Castaway Cay, a private island in the Bahamas, which serves as a
port for the ships.
Norwegian Cruise Line

Norwegian Cruise Line was founded in 1966 and is based in Miami, Florida. It is recognised as the
third-largest cruise line in the world, as measured by total passengers, accounting for more than
eight percent of the entire global cruise market. Norwegian operates with a fleet of 17 vessels and
brings in more than $5 billion in annual revenue.

The company provides cruises to more than 400 destinations all around the world. It also owns two
private Caribbean islands: Great Stirrup Cay and Harvest Caye. In total, it is estimated that the
cruise line employs more than 30,000 people, which makes it the third-largest employer in the
cruise industry.
Genting Hong Kong

Founded in 1993, Genting Hong Kong is a cruise line owned by Genting Group. It includes the
brands Dream Cruises and Star Cruises, which are both based in Hong Kong, as well as Crystal
Cruises, which is based in Los Angeles, California. All in all, this provides the company with a
fleet of more than 15 vessels.

Combined, these various Genting Hong Kong brands are estimated to account for two percent of
annual cruise passengers, while the company brings in around five percent of the industry’s annual
revenue. In total, the company attracts more than 500,000 passengers each year, with Dream
Cruises attracting around 260,000 of these.
10 Popular Websites to Book Cruises
Cruise Line Websites
Expedia
Cruisewatch
Costco Travel
[Link]
TripAdvisor
CruiseCritic
Avoya Travel
CruiseDirect
[Link]
THANK YOU FOR YOUR TIME