Distribution Channel
• OEM
• Replacement
• Offline Retail
• Online Retail
• Export
Distribution Strategy
• The distribution strategy for a two-wheeler tyre company can involve several key elements to ensure that its products reach
the target market effectively. Here are some essential steps that can be part of a comprehensive distribution strategy:
1. Identify the target market.
2. Establish distribution channels.
3. Develop a pricing strategy.
4. Promote the brand.
5. Offer after-sales support.
6. Monitor and analyze sales data.
• Overall, an effective distribution strategy for a two-wheeler tyre company should aim to reach the target market efficiently,
build a positive brand image, and provide quality after-sales support to the customers.
Distribution Strategy
Existing Sales Existing Distribution Channel
30% 30%
70% 70%
OEM Export Replacement Retailer Online Retailer Offline
OEM Strategy
Supply tires to OEMs: Once the design is
Collaborate on design: Work with the
finalized, begin supplying the tires to the
vehicle manufacturer to optimize the tire
vehicle manufacturer for use as original
design for their specific vehicles. This
OEM Strategy could include fine-tuning the tread
pattern, tire size, and other specifications
equipment on their vehicles. This could
involve setting up dedicated
manufacturing lines or production
to ensure optimal performance, safety,
facilities to meet the OEM's specific
and fuel efficiency.
requirements.
Develop partnerships: Once potential Build and maintain relationships: To
partners have been identified, reach out maintain long-term partnerships with
An OEM strategy for a tire manufacturer to them and work on developing OEMs, Reise should provide excellent
involves developing partnerships with partnerships. This could involve meeting service and support to ensure the ongoing
vehicle manufacturers to supply them with their engineering teams to discuss quality of its tire products. This could
with tires that are specifically designed tire specifications, performance involve offering technical assistance,
and optimized for their vehicles. requirements, and other technical details. training, and other resources to help
Reise could also offer to develop custom OEMs optimize the performance of their
tire products for specific vehicle models. vehicles.
Overall, an OEM strategy can be an
Research and identify potential partners:
effective way for Reise to build long-term
Conduct market research to identify
partnerships with vehicle manufacturers
vehicle manufacturers that are a good fit
For a tire manufacturer like Reise, the and grow its business in the automotive
for Reise's tire products. Look for
OEM strategy could involve the following market. By offering high-quality tires that
manufacturers that produce vehicles in
steps: are specifically designed for use on
the same market segments where Reise's
specific vehicle models, Reise can
tires excel, such as passenger cars, SUVs,
differentiate itself from competitors and
or trucks.
provide added value to its partners.
Pricing Strategy
• By offering a range of products at different price points, remaining competitive in the market, and offering
promotions and discounts, we aims to attract and retain customers.
• Offers premium tires for customers who are looking for high-performance and durability and also offering
more affordable options for customers who may have a tighter budget.
• Another pricing strategy is to maintain a competitive edge in the market.
• Furthermore, offers discounts and promotions on its products to attract customers and drive sales.