PHILIPPINE

POPULAR
CULTURE AND
NEW MEDIA;
CINEMA & RADIO
PRESENTED BY: GROUP 7
HISTORY OF CINEMA & RADIO IN THE
PHILIPPINES
• Cinema of the Philippines started with the introduction of the first
moving pictures to the country on January 1, 1897. Local scenes
were shot on film for the first time by a Spaniard, Antonio Ramos,
using the Lumiere Cinematograph. Dalagang Bukid (Country
Maiden), a movie based on a popular musical play, was the first
movie made and shown by Filipino filmmaker José Nepomuceno.
Dubbed as the "Father of Philippine Cinema", his work marked the
start of cinema as an art form in the Philippines.
• Radio played an important role in keeping the Filipino spirit alive
during World War II. Radio broadcasting started in 1922 when an
American businessman in Manila opened three 50-watt radio
stations as a demonstration channel for his electrical supply
business. Two years later, the first commercial radio stations went on
the air: station KZKZ owned by the Radio Corporation of the
Philippines, and KZRQ, owned by the Far Eastern Radio, Inc. The
oldest existing radio station in the country today is DZRH. It first
signed on in 1939 as KZRH.

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MODERN CINEMA AND
RADIO IN THE PHILIPPINES
• Radio continues to be a significant source of
information for Filipinos, as it reaches even the
‘remotest’ areas, as noted by the Media
Ownership Monitor or MoM (2017). There is no
recent data on audiences’ attitudes toward
radio as source of content; the most recent
publicly available data indicates that as of
2013, it is the second most used medium (see
Philippine Statistics Authority, 2013). About
two out of five – 41.4 percent – listen to the
radio at least once a week. Radio reaches 85
percent of Philippine households, based on
2012 data (National Commission on Culture
and Arts, cited by Communicating with
Disaster-Affected Communities Network, 2012,
p.13). There is indeed a need for up-to-date
empirical studies exploring the role of radio in
urban areas where online media news reach is
rapidly increasing, as well as in rural areas
where internet infrastructure remains wanting.

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 COMPARISON 01

TOPIC 01 TOPIC 02
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amet commodo magna eros quis urna. amet commodo magna eros quis urna.

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COMPARISON 02
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adipiscing elit. Maecenas porttitor congue massa.
TOPIC 01 COMES HERE Fusce posuere, magna sed pulvinar ultricies,
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commodo magna eros quis urna.
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adipiscing elit. Maecenas porttitor congue massa. a tellus.
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a tellus. netus et malesuada fames ac
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Pellentesque habitant morbi tristique senectus et
TOPIC 02 COMES HERE
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CHART

Statistics here Sales

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0
Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

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TABLE

TOPIC 01 TOPIC 02 TOPIC 03 TOPIC 04 TOPIC 05

Item 01 Text Text Text Text

Item 02 Text Text Text Text
Item 03 Text Text Text Text
Item 04 Text Text Text Text
Item 05 Text Text Text Text
Item 06 Text Text Text Text
Item 07 Text Text Text Text
Item 08 Text Text Text Text
TOTAL Text Text Text Text

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TEAM

ALEXANDER MARTENSSON VICTORIA LINDQVIST MIRJAM NILSSON ANGELICA ASTROM

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Maecenas porttitor congue Maecenas porttitor congue Maecenas porttitor congue Maecenas porttitor congue
massa. Fusce posuere, magna massa. Fusce posuere, magna massa. Fusce posuere, magna massa. Fusce posuere, magna
sed pulvinar ultricies, purus sed pulvinar ultricies, purus sed pulvinar ultricies, purus sed pulvinar ultricies, purus
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amet commodo magna eros amet commodo magna eros amet commodo magna eros amet commodo magna eros
quis urna. quis urna. quis urna. quis urna.

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